Millennial Pink, Unicorn Toast, and Slime: The Trends People Are Talking About

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Are you up-to-date on what’s trending?

These days, some trends last a week, and some appear and disappear as quickly as 24 hours. On the internet, where so many trends are started and spread, attention is notoriously short and everything moves quickly. So when the lifespan of a trend stretches into weeks and months, it stands out. Today, we’re keeping you up-to-date on three trends that are living beyond the usual blink-and-you’ll-miss-it timeframe:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMILLENNIAL PINK

You might have noticed the term “Millennial Pink” cropping up in headlines lately. The color trend has exploded into an obsession, with news outlets and blogs cataloguing everything Millennial Pink they can think of: Millennial Pink travel destinations, Millennial Pink items to buy on Amazon, how to wear Millennial Pink, and more. So how did we get here? In August of last year, New York Magazine published an article asking, “Is There Some Reason Millennial Women Love This Color?” The piece catalogued the growing number of marketing and design examples that used the same shade of muted or dusty pink/salmon—from Thinx ads to popular book covers. The initial observation was reportedly made by an MTV writer who tweeted, “im in a group text about how everything looks like this now.” Indeed, the popularity of the pink in question had been growing, as evidenced by the number of “cool girl” brands that have made the color a core feature of their logos, products, and feeds—brands like Beautycon, Glossier, Cha Cha Matcha, and Thinx, just to name a few. Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingOnce you know about it, you’ll start to see Millennial Pink everywhere. Last week, as we reported, NYMag announced that the Millennial Pink trend is still going strong. Some say it’s continuing to trend because the color continues to sell product. The owner of one boutique told…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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