Millennial Mashup Speaker Q&A: Randi Zuckerberg

Ypulse is calling our Mashup event Millennials Reassessed* for many reasons. It’s time that we stop thinking about a generation that is 80 million individuals large as one general group that can be painted with the same stereotypes and characteristics, so we have segmented the Millennial population and are digging deeper into who they are. Millennials are aging up, so we are examining how they are tackling, redefining, and lifehacking adult milestones. And we are looking at how Millennials have been shaped and helped shape the events of the last 30 years, so we’re thrilled to be closing our event with a keynote from Randi Zuckerberg. Today, Randi gives us her views on her own generation as a Millennial who has been involved in some of the biggest movements and shifts they have experienced. She tells us how they might value unplugging more than anyone else, their views on The American Dream, and why Facebook and the iPhone have shaped them into who they are today. 

 
* Register for the Ypulse Mashup: Millennials Reassessed here
 

 Ypulse: What would you say is the biggest misconception when it comes to the Millennial generation?

Randi Zuckerberg: That they don’t value their relationships. So much has been written about how Millennials are solely focused on tech, but the reality is that technology provides them with even more ways to keep in touch and share with those they love. Millennials might even appreciate more deeply the value of unplugging and digital detox, since they have grown up with technology.

YP: This year at the Mashup we’re reassessing Millennials. What would you say is the thing about the generation that needs to be reassessed the most?

RZ: That Millenials are concerned about what this constant connectivity is doing to their lives, and aren’t going to…

 
 

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Millennial News Feed

Quote of the Day: “Music is an integral part of my life. A day without music is a bad day.” –Male, 16, MS

We’ve told you exactly what a day in Millennial and teen’s mobile use looks like, and now the Mary Meeker Internet trend report has even more stats on their phone addiction: 87% of 18-34-year-olds say their smartphone “never leaves [their] side, night or day.” They also think phones are the key to the future: three in five believe everything will be done on mobile devices in the next five years. (Time)

The YouTube Kids app may have high reviews, but an FTC complaint against the video platform reveals that the line between marketing and content is blurring more than some are comfortable with. Consumer groups are objecting to the (very popular) unboxing videos being included on the app. The clips, which feature kids and sometimes adults opening toys, could be interpreted as commercials for the product. (CNN Money

Oreos is getting weird to promote their new S’mores cookies to Millennials. The brand has released a series of PSA-style videos starring a mascot called S’morey The Unidentified Forest Creature and featuring “throwback ‘90s-style animations.” The spots, which will run on social media, are absurdist scenarios where S’morey puts out unusual campfires and doles out Oreos. (Adweek)

The legend of the entrepreneurial Millennial may be more hyped than factual. New data shows that while startup activity in the U.S. has increased overall, fewer 20-34-year-olds launched new businesses in 2014 than did 19 years ago. Student loan debt is likely contributing to their lack of entrepreneurship, and as we’ve said for some time, their risk-averse natures weigh heavily on their career decisions. (CNBC)

We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns and mascots. KFC was confident their revival of Colonel Sanders would capture the hearts of Millennials, and so far it looks like they may be right. According to the brand, the response has been about “80% positive” and they’re very happy that people are talking about the chain again. The Colonel was revived after it was discovered 60% of Millennials had never eaten at the chicken chain. (Business Insider)

72% of 13-32-year-olds are interested in travel. How do we know? Every month we reach out to our panel of over 60,000, asking 1,000 Millennials and teens about their behaviors, interests, current events, seasonal trends, changing attitudes, and new norms. The results of these monthly surveys are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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