Millennial Mashup Speaker Q&A: Randi Zuckerberg

Ypulse is calling our Mashup event Millennials Reassessed* for many reasons. It’s time that we stop thinking about a generation that is 80 million individuals large as one general group that can be painted with the same stereotypes and characteristics, so we have segmented the Millennial population and are digging deeper into who they are. Millennials are aging up, so we are examining how they are tackling, redefining, and lifehacking adult milestones. And we are looking at how Millennials have been shaped and helped shape the events of the last 30 years, so we’re thrilled to be closing our event with a keynote from Randi Zuckerberg. Today, Randi gives us her views on her own generation as a Millennial who has been involved in some of the biggest movements and shifts they have experienced. She tells us how they might value unplugging more than anyone else, their views on The American Dream, and why Facebook and the iPhone have shaped them into who they are today. 

 
* Register for the Ypulse Mashup: Millennials Reassessed here
 

 Ypulse: What would you say is the biggest misconception when it comes to the Millennial generation?

Randi Zuckerberg: That they don’t value their relationships. So much has been written about how Millennials are solely focused on tech, but the reality is that technology provides them with even more ways to keep in touch and share with those they love. Millennials might even appreciate more deeply the value of unplugging and digital detox, since they have grown up with technology.

YP: This year at the Mashup we’re reassessing Millennials. What would you say is the thing about the generation that needs to be reassessed the most?

RZ: That Millenials are concerned about what this constant connectivity is doing to their lives, and aren’t going to…

 
 

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The Newsfeed

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAYBusiness Wire)

The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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