Millennial Mashup Speaker Q&A: Randi Zuckerberg

Ypulse is calling our Mashup event Millennials Reassessed* for many reasons. It’s time that we stop thinking about a generation that is 80 million individuals large as one general group that can be painted with the same stereotypes and characteristics, so we have segmented the Millennial population and are digging deeper into who they are. Millennials are aging up, so we are examining how they are tackling, redefining, and lifehacking adult milestones. And we are looking at how Millennials have been shaped and helped shape the events of the last 30 years, so we’re thrilled to be closing our event with a keynote from Randi Zuckerberg. Today, Randi gives us her views on her own generation as a Millennial who has been involved in some of the biggest movements and shifts they have experienced. She tells us how they might value unplugging more than anyone else, their views on The American Dream, and why Facebook and the iPhone have shaped them into who they are today. 

 
* Register for the Ypulse Mashup: Millennials Reassessed here
 

 Ypulse: What would you say is the biggest misconception when it comes to the Millennial generation?

Randi Zuckerberg: That they don’t value their relationships. So much has been written about how Millennials are solely focused on tech, but the reality is that technology provides them with even more ways to keep in touch and share with those they love. Millennials might even appreciate more deeply the value of unplugging and digital detox, since they have grown up with technology.

YP: This year at the Mashup we’re reassessing Millennials. What would you say is the thing about the generation that needs to be reassessed the most?

RZ: That Millenials are concerned about what this constant connectivity is doing to their lives, and aren’t going to…

 
 

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Millennial News Feed

Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”

—Male, 29, NY

Forget the ping pong tables and free food, Millennials really want a tech-smart workplace. A new study from Dell and Intel has revealed that 80% of 18-34-year-old workers prefer tech-forward perks like augmented/virtual reality than other low-tech perks at their workplace. They are so driven by digital capabilities that 42% say they wouldn’t hesitate to leave their jobs if the environment wasn’t up to par with what they consider “smart.” About three in five say they expect technology to become advanced enough to longer need face-to-face interactions in the future. (Parent Herald)

Branded content is not only a way to reach the ad-skipping generation, it’s also producing results. A recent Nielsen analysis found that branded content generates 21% more brand recall than a pre-roll ad, and is giving brands a boost in perception: affinity for branded content averages 28% in comparison to 18% for pre-roll, and purchase intent is 14% for branded content compared to 11% for pre-roll. The analysis also found that 40% of consumers say they “probably will” or “definitely will” view branded content on future TV/video episodes. (MediaPost

Victoria’s Secret is making a not-so-subtle play to attract Nike consumers to their brand with Victoria Sport, their new athleisure division. The brand has been slowly shifting its image from sexy to athletic to coincide with Millennials’ preference for “being fit [and] strong,” and buying clothes that reflect that. On the new line’s website, Victoria Secret calls out Nike with a quote from one of their Angels saying, “When I tried these, I threw out all my Nike bras." (Business Insider

“Brand love is alive and well with the Dew nation." After Mountain Dew asked fans to vote on which limited-edition flavor should become a permanent fixture in stores, Baja Blast or Pitch Black, a three-month long voting campaign inspired crazy stunts and drew in nearly 5.8 million votes. To encourage votes, the brand hosted an event inspired by ‘90s favorite GUTS Aggro Crag, and challenged fans on social media to bathe in or dye their hair the color of the beverage they wanted to win. Fans complied, and in the end Pitch Black was the ultimate winner with 50.5% of the votes. (Adweek

Millennial small business owners (SBOs) are “in it for the long haul.” A study from Wells Fargo revealed that 80% of 19-35-year-old SBOs plan to grow their business for many years and eventually pass them along to their children, and nearly 60% say that being passionate about their work is what drove them to start their business, compared to about half of older SBOs. Millennial SBOs are also more willing to put it all on the line: 67% are willing to take financial risks to get them there, while only 54% of older SBOs said the same. (Entrepreneur,The Street

“I like Beyoncé, because she's a force to be reckoned with in most aspects of her life. She shows how to be a strong female.”—Female, 26, CO

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