Millennial Guys Are Redefining What It Means To Have Style

Millennial guys are redefining "fashion" and what it means to have style.

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Style and fashion used to be the realms of women, but guys are putting a lot of effort into looking good these days.

It’s not that guy style ever really went away — there was the "Miami Vice" look of the 80s, the grunge look of the 90s, the metrosexual craze of the 00s — but now guys are pursuing fashion with a new passion, curating their own unique looks, rather than just copying what they see on TV.

They’re finding inspiration everywhere, from blogs to magazines to social media. Millennials are a knowledge-hungry generation looking for information on their passions anywhere they can find it, and guys are no different with style. In fact, several shuttered men’s fashion magazines, including M and Best Life, are coming back to newsstands as publishers realize that men are actively seeking information about style.

What’s more, as guys play with fashion and mix and match different looks, their definition of “style” has broadened to include concepts that wouldn’t have been considered “fashion” in the past. There’s The Skartorialist (a play on The Sartorialist who also covers men’s fashion) who photographs and blogs about skater style. And of course there are plenty of examples of sneakers as fashion — just ask anyone who bought a pair of anaconda skin Nike Air Yeezy 2s this month. That doesn’t mean high-end elements aren’t also important to guys as they craft their looks. “Mad Men” has pushed the sleek, polished style of the 60s back into stores, and even the pocket square is making a comeback, with a distinctive Millennial twist of using unusual patterns, such as camo, to give it a little modern edge.

It’s also easier than ever for guys to create their own unique look. They’re avid online shoppers. They can research, track down, and buy just about any fashion object these…

 
 

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Millennial News Feed

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

Those fretting about the "dating apocalypse" are missing a lot, but it's true that dating in the digital age is full of complications for young consumers. While some truly believe that so-called hookup culture is the problem, there is another theory out there for the modern dating scene’s issues: math. The book DATE-ONOMICS: How Dating Became a Lopsided Numbers Game argues that hookup culture is actually a result of unequal numbers in the gender pool. In short, far more women are going to college, and “when gender ratios skew toward women, as they do today among college grads, the dating culture becomes more sexualized.” (Washington Post)

Every parent who has asked, “What were they thinking?!” when they see teens’ questionable social media posts finally has an answer: nothing. Ask.fm’s recent survey found that 80% of teens post status updates, or send tweets without thinking about the consequences of what they’re broadcasting. But many of their parents don’t actually know what’s being posted anyway: 43% say they don’t keep tabs on their children’s online activity. (Jezebel)

When Millennials get over their wariness of the stock market and actually do invest, they still aren’t making the same choices their parents did. Younger investors favor “passive management,” and tend to choose less volatile stocks. Unsurprisingly, their tech-reliance is also influencing their investments, and they're using online wealth management tools and “robo-advisors,” while Boomers still rely on information from peers, traditional brokers, and financial advisors. (Nasdaq)

According to a recent Ypulse monthly survey, 91% of 13-32-year-olds say they care about their health and being healthy, and 73% say they enjoy exercising—so it makes sense that it’s young consumers who are spending on health and wellness products. Another recent study found that one in three Millennials share health content through social media, texts, or email every week. Their fitness behavior is driving the growth in health tech: health and wellness apps have seen 171% annual growth in usage. (MediaPost)

We’ve told you about the unique and wonderful talents of YouTuber Todrick Hall in the past, but in case you missed that, Fast Company has a “Non-Millennials’ Guide” to Hall—because he’s now got his own show on MTV. Todrick, which premieres tonight, is a reality show that gives viewers a behind-the-scenes look at Hall and his creative crew making their musical online videos. The singer's YouTube channel currently has over 1.6 million followers. (Fast Company)

Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA

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