Millennial Guys Are Redefining What It Means To Have Style

Millennial guys are redefining "fashion" and what it means to have style.

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Style and fashion used to be the realms of women, but guys are putting a lot of effort into looking good these days.

It’s not that guy style ever really went away — there was the "Miami Vice" look of the 80s, the grunge look of the 90s, the metrosexual craze of the 00s — but now guys are pursuing fashion with a new passion, curating their own unique looks, rather than just copying what they see on TV.

They’re finding inspiration everywhere, from blogs to magazines to social media. Millennials are a knowledge-hungry generation looking for information on their passions anywhere they can find it, and guys are no different with style. In fact, several shuttered men’s fashion magazines, including M and Best Life, are coming back to newsstands as publishers realize that men are actively seeking information about style.

What’s more, as guys play with fashion and mix and match different looks, their definition of “style” has broadened to include concepts that wouldn’t have been considered “fashion” in the past. There’s The Skartorialist (a play on The Sartorialist who also covers men’s fashion) who photographs and blogs about skater style. And of course there are plenty of examples of sneakers as fashion — just ask anyone who bought a pair of anaconda skin Nike Air Yeezy 2s this month. That doesn’t mean high-end elements aren’t also important to guys as they craft their looks. “Mad Men” has pushed the sleek, polished style of the 60s back into stores, and even the pocket square is making a comeback, with a distinctive Millennial twist of using unusual patterns, such as camo, to give it a little modern edge.

It’s also easier than ever for guys to create their own unique look. They’re avid online shoppers. They can research, track down, and buy just about any fashion object these…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN

Social image platform Imgur is giving brands another way to reach “the lost boys of the internet.” Their new promoted posts, which can include videos, will be inserted into the content streams of all "Imgurians”—87% of whom identify as “geek” and Millennial. According to the platform, promoted posts shouldn’t be targeted, but instead appear in Imgur’s “single content stream that everyone sees, providing a shared experience that gives [all users] something in common." The ads got a positive response during testing with two-thirds of users giving them an upvote (or a “like”), and according to the site, engagement rates have reached up to 20% so far. (Adweek

Millennials are “leading the charge” in the mobile wallet takeover. According to Bank of America’s July 2016 Consumer Spending Snapshot, mobile wallet transactions are up 267% with 18-34-year-olds, and spending is up 235%. The increasing popularity of the new payment method helps explain why credit card usage is on a decline with consumers between the age of 20-50. The desire to stay within their means is also driving the trend: according to a TD Bank study, one fifth of Millennials say they worry using a credit card will make them acquire debt. (TheStreet

The teen vaping problem might not be what it appears. The U.S. Food and Drug Administration “categorizes vaporizers as ‘Electronic Nicotine Delivery Systems,’” and has been warning about its ability to be a gateway drug as it increases popularity with teens. However, a survey by the University of Michigan has found that two-thirds of middle and high school students are vaping just flavoring like strawberry, bubble gum, or blue razzle berry, about 20% of 10-12 graders have used nicotine, and only 7% of all students have used marijuana oil. (NYMag

They’ve done it again: Millennials are killing bars of soap! Although sales of soap, bath, and shower products saw a 2.7% rise in market growth last year, sales of bar soap fell 2.2% from 2014 to 2015. According to Mintel, 18-24-year-olds and women choosing to get clean with liquid soap are to blame. Traditional soap started to lose its appeal when health authorities began reporting that “germs can grow on bar soap and spread infections,” and now only 33% of 25-34-year-olds believe it is okay to wash their faces with a bar of soap. (CBS News)

Honest Tea is successfully connecting with young moms by getting #RefreshinglyHonest. The brand’s new marketing approach focuses on reaching their audience “on an emotional level” by expressing authentic moments. Working with influencers across social platforms who “naturally like [their] brand,” they’ve been able to achieve a positive social sentiment of 95%. according to Brandwatch. Their Couples Get Refreshingly Honest About How They Met sponsored videos,created with BuzzFeed, have been viewed 1.5 million times. (Digiday)

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

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