Millennial Guys Are Redefining What It Means To Have Style

Millennial guys are redefining "fashion" and what it means to have style.

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Style and fashion used to be the realms of women, but guys are putting a lot of effort into looking good these days.

It’s not that guy style ever really went away — there was the "Miami Vice" look of the 80s, the grunge look of the 90s, the metrosexual craze of the 00s — but now guys are pursuing fashion with a new passion, curating their own unique looks, rather than just copying what they see on TV.

They’re finding inspiration everywhere, from blogs to magazines to social media. Millennials are a knowledge-hungry generation looking for information on their passions anywhere they can find it, and guys are no different with style. In fact, several shuttered men’s fashion magazines, including M and Best Life, are coming back to newsstands as publishers realize that men are actively seeking information about style.

What’s more, as guys play with fashion and mix and match different looks, their definition of “style” has broadened to include concepts that wouldn’t have been considered “fashion” in the past. There’s The Skartorialist (a play on The Sartorialist who also covers men’s fashion) who photographs and blogs about skater style. And of course there are plenty of examples of sneakers as fashion — just ask anyone who bought a pair of anaconda skin Nike Air Yeezy 2s this month. That doesn’t mean high-end elements aren’t also important to guys as they craft their looks. “Mad Men” has pushed the sleek, polished style of the 60s back into stores, and even the pocket square is making a comeback, with a distinctive Millennial twist of using unusual patterns, such as camo, to give it a little modern edge.

It’s also easier than ever for guys to create their own unique look. They’re avid online shoppers. They can research, track down, and buy just about any fashion object these…

 
 

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Millennial News Feed

Quote of the Day: “A wedding trend I have noticed is not having a photographer, and just having friends take all the pictures.”—Female, 18, CO

For Millennials, buying coffee is “an emotional experience.” A recent study by custom coffee roaster S&D Coffee & Tea also found that for 18-34-year-olds sustainability can elevate that experience. Though only 22% of Millennials say they know what “sustainability” means when it comes to coffee, 45% said they think highly of coffee brands that sell sustainably sourced products, and 25% said they would go out of their way to get it. But coffee brands are warned not to just slap on a label: “Use of coffee terms as mere labels will render them powerless to sharp-eyed Millennials who are increasingly skeptical of unsupported language.” (MUNCHIES

The body positive movement has empowered teens to embrace the plus-size industry. Purchasing of plus-sized clothing by 13-17-year-girls has nearly doubled over the past four years as more options have been made available by brands, according to an NPD study. But popular plus-size blogger and designer Gabi Gregg says there is still room for the market to grow: “I’m always hunting for styles that are a bit more fashion-forward and trend-driven, but that encompass classic silhouettes. I cannot find them easily at this point.” Forever 21, ASOS, and Eloquii have all expanded to plus-size lines, and Target’s curvy collection Ava + Viv drove the retailer’s plus-size offerings by 30% in 2015.  (Teen Vogue

Millennials are leaving anti-wrinkle creams in the dust, and sending the beauty industry scrambling. The rise of selfies has motivated Millennials’ desire for immediate results from natural or clinical products, driving an increase in the cosmetics category by 13% for 2015. But prestige skin care, which includes products for fighting lines and wrinkles, only grew 3% in 2015, and is no longer appealing to the generation that is embracing a “a beauty-from-the-inside-out approach.” While their younger age is a factor, experts say there is also a shift in attitude, and the new generation is more likely to embrace “who they are”—including lines and gray hair. (WWD,POPSUGAR

Millennial dads are the future of retail, according to a recent report from Mintel. The stereotype that men dislike shopping has led brands to look past them and towards the coveted Millennial mom demographic. (Something we’ve warned against.) It turns out, however, that young dads enjoy shopping with their children. About eight out of 10 Millennial dads surveyed said they prefer to shop with their kids, and 74% said going shopping is an opportunity to bond. They also see it as a chance to pass along lessons to their children: 74% said their kids know the value of a dollar. (Business Insider

MIT students have created a robot chef. Spyce Kitchen, a fully automated restaurant that cooks and prepares food in under five minutes, has won a food technology contest and is currently in place at MIT’s dining hall. The robotic system can run on its own—other than needing ingredients to be restocked by humans—and is able to measure ingredients, monitor food temperature, cook the ingredients, and then serve the meal in a bowl.  Students can order meals like mac and cheese, stir-fry, and jambalaya, via touchscreen or mobile app. (Eater)

Quote of the Day: “There's been a resurgence in the home cook, and that's been my biggest interest. There's increasing amounts of high-quality, interesting produce and recipes to use.”—Male, 29 ,NC

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