Teen breaks record for the most viral tweet of all time—and Wendy’s gets a lot of free marketing, cloud eggs are the latest Instagrammable food trend, Dove’s new body positive packaging backfires, and more stories you won’t want to miss from this week!
Teen’s Breaks Record with a Wendy’s Tweet
This week, 16-year-old Carter Wilkerson of Reno, Nevada broke the record for the most viral tweet of all time—and scored himself a year of free Wendy’s in the process. It all started in early April with a tweet from Wilkerson to the brand asking how many retweets he would need for a year of free chicken nuggets, to which @Wendys replied, “18 Million.” The interaction went viral, garnering over 3.5 million retweets to date, and surpassing Ellen DeGeneres’s Guinness World Record title for most retweeted message on Twitter. Despite not reaching the 18 million, Wendy’s has granted Wilkerson his wish for a year of free chicken nuggets and took the opportunity to also donate $100K to an organization that helps find homes for foster children. (Only fair, since they’ve gotten at least $100K in free marketing from the story.)
Instagram-Worthy Cloud Eggs Are Trending
Fantasy-inspired foods are continuing to take over feeds, and this time it’s in the form of Instagrammable cloud eggs. The fluffy concoction made from egg whites through a “labor-intensive” process, is not a new concept but has found a recent resurgence in interest—most likely due to its Instagram-worthiness. A search of #cloudeggs on Instagram now generates over 1,500 images, and one account that makes a habit of capturing elaborate, picture-worthy breakfasts has brought in over 32,000 views with a video of the dream-like eggs in action. Currently, the trending picturesque breakfast is thriving off of DIY recipes, but we predict…
