Meet The Teen With The Most Viral Tweet of All Time on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teen breaks record for the most viral tweet of all time—and Wendy’s gets a lot of free marketing, cloud eggs are the latest Instagrammable food trend, Dove’s new body positive packaging backfires, and more stories you won’t want to miss from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTeen’s Breaks Record with a Wendy’s Tweet

This week, 16-year-old Carter Wilkerson of Reno, Nevada broke the record for the most viral tweet of all time—and scored himself a year of free Wendy’s in the process. It all started in early April with a tweet from Wilkerson to the brand asking how many retweets he would need for a year of free chicken nuggets, to which @Wendys replied, “18 Million.” The interaction went viral, garnering over 3.5 million retweets to date, and surpassing Ellen DeGeneres’s Guinness World Record title for most retweeted message on Twitter. Despite not reaching the 18 million, Wendy’s has granted Wilkerson his wish for a year of free chicken nuggets and took the opportunity to also donate $100K to an organization that helps find homes for foster children. (Only fair, since they’ve gotten at least $100K in free marketing from the story.)

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingInstagram-Worthy Cloud Eggs Are Trending

Fantasy-inspired foods are continuing to take over feeds, and this time it’s in the form of Instagrammable cloud eggs. The fluffy concoction made from egg whites through a “labor-intensive” process, is not a new concept but has found a recent resurgence in interest—most likely due to its Instagram-worthiness. A search of #cloudeggs on Instagram now generates over 1,500 images, and one account that makes a habit of capturing elaborate, picture-worthy breakfasts has brought in over 32,000 views with a video of the dream-like eggs in action. Currently, the trending picturesque breakfast is thriving off of DIY recipes, but we predict…

 
 

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The Newsfeed

“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI

Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)

Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)

Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)

Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)

Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)

“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA

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