Meet The Teen With The Most Viral Tweet of All Time on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teen breaks record for the most viral tweet of all time—and Wendy’s gets a lot of free marketing, cloud eggs are the latest Instagrammable food trend, Dove’s new body positive packaging backfires, and more stories you won’t want to miss from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTeen’s Breaks Record with a Wendy’s Tweet

This week, 16-year-old Carter Wilkerson of Reno, Nevada broke the record for the most viral tweet of all time—and scored himself a year of free Wendy’s in the process. It all started in early April with a tweet from Wilkerson to the brand asking how many retweets he would need for a year of free chicken nuggets, to which @Wendys replied, “18 Million.” The interaction went viral, garnering over 3.5 million retweets to date, and surpassing Ellen DeGeneres’s Guinness World Record title for most retweeted message on Twitter. Despite not reaching the 18 million, Wendy’s has granted Wilkerson his wish for a year of free chicken nuggets and took the opportunity to also donate $100K to an organization that helps find homes for foster children. (Only fair, since they’ve gotten at least $100K in free marketing from the story.)

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingInstagram-Worthy Cloud Eggs Are Trending

Fantasy-inspired foods are continuing to take over feeds, and this time it’s in the form of Instagrammable cloud eggs. The fluffy concoction made from egg whites through a “labor-intensive” process, is not a new concept but has found a recent resurgence in interest—most likely due to its Instagram-worthiness. A search of #cloudeggs on Instagram now generates over 1,500 images, and one account that makes a habit of capturing elaborate, picture-worthy breakfasts has brought in over 32,000 views with a video of the dream-like eggs in action. Currently, the trending picturesque breakfast is thriving off of DIY recipes, but we predict…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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