Meet The Teen With The Most Viral Tweet of All Time on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teen breaks record for the most viral tweet of all time—and Wendy’s gets a lot of free marketing, cloud eggs are the latest Instagrammable food trend, Dove’s new body positive packaging backfires, and more stories you won’t want to miss from this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTeen’s Breaks Record with a Wendy’s Tweet

This week, 16-year-old Carter Wilkerson of Reno, Nevada broke the record for the most viral tweet of all time—and scored himself a year of free Wendy’s in the process. It all started in early April with a tweet from Wilkerson to the brand asking how many retweets he would need for a year of free chicken nuggets, to which @Wendys replied, “18 Million.” The interaction went viral, garnering over 3.5 million retweets to date, and surpassing Ellen DeGeneres’s Guinness World Record title for most retweeted message on Twitter. Despite not reaching the 18 million, Wendy’s has granted Wilkerson his wish for a year of free chicken nuggets and took the opportunity to also donate $100K to an organization that helps find homes for foster children. (Only fair, since they’ve gotten at least $100K in free marketing from the story.)

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingInstagram-Worthy Cloud Eggs Are Trending

Fantasy-inspired foods are continuing to take over feeds, and this time it’s in the form of Instagrammable cloud eggs. The fluffy concoction made from egg whites through a “labor-intensive” process, is not a new concept but has found a recent resurgence in interest—most likely due to its Instagram-worthiness. A search of #cloudeggs on Instagram now generates over 1,500 images, and one account that makes a habit of capturing elaborate, picture-worthy breakfasts has brought in over 32,000 views with a video of the dream-like eggs in action. Currently, the trending picturesque breakfast is thriving off of DIY recipes, but we predict…

 
 

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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