Meet The 2013 Youth Advisory Board Members: Part 1

The Ypulse staff is guided by a group of highly talented Millennials who keep us — and you — in the know about the latest trends in youth attitudes and culture. In their posts, they share their perspectives on media, marketing & advertising, technology, and the latest news — from what bugs them to what they think is awesome. You can always find YAB member contributions in the Millennial Voices section of the site.

We’ve asked the 2013 YAB members to introduce themselves to you in their own words. Below you’ll find the bios of new and returning members who inform, inspire, and energize us in our work with the Millennial generation. Stay tuned for Part 2...

Youth Advisory Board Members 2013: Part 1

Amanda Aziz

Amanda AzizHailing from Canada, Amanda has been a Youth Advisory Board member at Ypulse for over four years now. She enjoys reading, writing, watching films, and being a volunteer for and a street team member for MTV’s A Thin Line. What she does not like, however, is writing about herself in third person.

Medha Satyal

MedhaMedha is a junior at the College of William & Mary, where she studies Neuroscience. She is interested in social perceptions and interpersonal and intergroup interactions. In her spare time, she frequents art museums and eateries, and watches an unhealthy amount of television.

Rachel Voorhees

Rachel is currently a Communications student at Adelphi University with a concentration in Journalism. After she graduates she plans to work in media, specifically for music promotions and/or non-profit. In her free time, you can catch Rachel singing and dancing with friends at a concert in New York City or doing volunteer work. She has a serious passion for pop culture and raising awareness about social issues both locally and globally. With…


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Millennial News Feed

Quote of the Day: "I do not want any of the candidates currently in the running to win the election.”—Male, 22, FL

Snapchat clone Snow is continuing to pull in massive numbers. In a little over a year, the app which lets users add effects, stickers, and filters to their selfies, share their images and videos in a “Story,” and send self-destructing messages, has over 80 million downloads—in comparison, Snapchat had about 10 million downloads in a year after launching. Despite the majority of downloads stemming from Asia—particularly in China where Snapchat is banned—brands like Burger King and Nescafe are jumping on the platform by introducing stickers that can be used on the app globally. (Digiday)

The credit card that has gone viral with young consumers has launched their first marketing campaign. “Reserve What’s Next” is a video series for Chase Sapphire Reserve, featuring James Corden interviewing “innovators in the restaurant, transportation, and lodging fields.” It is aimed “at travelers interested in what’s next in travel,” which describes experience-hungry Millennials. The president of Ypulse, Dan Coates, says the behind-the-scenes approach of the new ads will especially appeal to young consumers, because they “love to geek out over things, digging into the process behind the product.” (The New York Times

They may be digitally-savvy, but Millennials are falling for tech scams more often than you think. A global survey from Microsoft and the National Cyber Security Alliance, found that two in three consumers have experienced a tech support scam in the past year, and 50% of 18-34-year-olds reported to have “continued with a fraudulent interaction.” Pop-ups, unsolicited email, and scam websites have given “an edge” to scammers, who are using them to trick even the “savviest members” of the generation. (Fox News

Nature is often the backdrop for ads targeting Millennials, but many times its intention often misses the mark. The “Millennials-gone-wild” trend in advertising is evoking a sense of freedom for young consumers and allows them to be “more in touch with things that are real, things that are natural as a counter effect to all the digital they have around them.” However, brands need to stay aware of over-saturation, particularly within the apparel industry where the imagery has become stylized and less authentic. (MarketWatch

Dole Food Co. is joining forces with Disney to get kids to eat their fruits and veggies. To fulfill their shared mission of “providing high quality produce to help families lead healthier lives," Dole and Walt Disney Co. have produced a new line of produce branded with Disney characters that will be sold starting next month. The strategy is in line with the food industry’s shift in marketing to focus on parents when selling kids’ products by emphasizing 'health-related benefits,' and adding 'all natural' and 'no sugar' labels. (Los Angeles Times)

Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA

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