Meet The 2013 Youth Advisory Board Members: Part 1

The Ypulse staff is guided by a group of highly talented Millennials who keep us — and you — in the know about the latest trends in youth attitudes and culture. In their posts, they share their perspectives on media, marketing & advertising, technology, and the latest news — from what bugs them to what they think is awesome. You can always find YAB member contributions in the Millennial Voices section of the site.

We’ve asked the 2013 YAB members to introduce themselves to you in their own words. Below you’ll find the bios of new and returning members who inform, inspire, and energize us in our work with the Millennial generation. Stay tuned for Part 2...

Youth Advisory Board Members 2013: Part 1

Amanda Aziz

Amanda AzizHailing from Canada, Amanda has been a Youth Advisory Board member at Ypulse for over four years now. She enjoys reading, writing, watching films, and being a volunteer for Mindyourmind.ca and a street team member for MTV’s A Thin Line. What she does not like, however, is writing about herself in third person.

Medha Satyal

MedhaMedha is a junior at the College of William & Mary, where she studies Neuroscience. She is interested in social perceptions and interpersonal and intergroup interactions. In her spare time, she frequents art museums and eateries, and watches an unhealthy amount of television.

Rachel Voorhees

Rachel is currently a Communications student at Adelphi University with a concentration in Journalism. After she graduates she plans to work in media, specifically for music promotions and/or non-profit. In her free time, you can catch Rachel singing and dancing with friends at a concert in New York City or doing volunteer work. She has a serious passion for pop culture and raising awareness about social issues both locally and globally. With…

 
 

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Millennial News Feed

Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY

Being able to mix up a good cocktail is an attractive quality to Millennials. A recent study commissioned by Southern Comfort found that 70% of single 21-34-year-olds who drink alcohol at least once a month would date a mixologist, and almost all (94%) say that they’re impressed by someone who can make a good drink. The survey on singles also found that 10% are intimated by whiskey (though we know that more of the generation is embracing it) and 44% are planning to stay home and cook for Valentine’s Day (which makes sense seeing as “home-cooked meal” is on their top 15 Valentine’s gift list this year). (Los Angeles Times)

Brands looking to get Millennials on their side need to speak to them—not like them. A survey on brand communication reveals that young consumers aren’t responsive to companies that use slang, emojis, and celebrity quotes. Two-thirds don’t find words like “bae” and “yasss” effective on social media platforms, 70% don’t like it when you say “on fleek,” and 83% think using abbreviations like LOL and FOMO are “a poor attempt by brands to relate to them.” Another word you should steer clear of is “Millennial”—42% loathe when advertisers say it. What’s important is communicating effectively without trying so hard to be “hip” (another word you shouldn’t use). (Adweek

Toyota’s Scion brand launched to build cars for the non-conformist Millennial, but the quirky line is being shut down. The unique-looking vehicle was originally a hit for younger consumers and Toyota reports that 50% of buyers were under 35-years-old. But sales peaked in 2006, and have been falling—not because those younger consumers stopped buying cars, but because they’re more interested in “performance and safety” than colorful design. For brands, the lesson may be that focusing on quality is “a better strategy than pursuing the ever-changing perception of cool.” (Forbes

As Millennials deal with the repercussions of student debt and low income, they may be turning to risky financial solutions to help them get by. The number of consumers taking out personal loans increased by 18% between 2013 and 2015, and a Bankrate survey found that 18% of 18-29-year-olds say they are very or somewhat likely to use a personal loan this year—more than any other age group. With 63% of U.S. adults lacking emergency funds, personal loans have become an easy option to get money quickly without negatively affecting their credit scores. (MarketWatchBankrate)

Time Inc. is continuing their pursuit of Millennial women with Motto, a new website targeting young female consumers with articles on “work, life, and play.” Time Digital’s managing editor reports that, “an enormous amount of [Time, Inc.’s] traffic, especially in social media, is about self-improvement and living a better life.” Motto will feature such “inspirational and motivational” daily stories and video content, which will be posted to Facebook and YouTube, written by Time magazine staffers, celebrities, and politicians. They expect more than 50% of readers to access the site through mobile and tablet. (The Wall Street Journal

Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL

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