Meet The 2013 Youth Advisory Board Members: Part 1

The Ypulse staff is guided by a group of highly talented Millennials who keep us — and you — in the know about the latest trends in youth attitudes and culture. In their posts, they share their perspectives on media, marketing & advertising, technology, and the latest news — from what bugs them to what they think is awesome. You can always find YAB member contributions in the Millennial Voices section of the site.

We’ve asked the 2013 YAB members to introduce themselves to you in their own words. Below you’ll find the bios of new and returning members who inform, inspire, and energize us in our work with the Millennial generation. Stay tuned for Part 2...

Youth Advisory Board Members 2013: Part 1

Amanda Aziz

Amanda AzizHailing from Canada, Amanda has been a Youth Advisory Board member at Ypulse for over four years now. She enjoys reading, writing, watching films, and being a volunteer for and a street team member for MTV’s A Thin Line. What she does not like, however, is writing about herself in third person.

Medha Satyal

MedhaMedha is a junior at the College of William & Mary, where she studies Neuroscience. She is interested in social perceptions and interpersonal and intergroup interactions. In her spare time, she frequents art museums and eateries, and watches an unhealthy amount of television.

Rachel Voorhees

Rachel is currently a Communications student at Adelphi University with a concentration in Journalism. After she graduates she plans to work in media, specifically for music promotions and/or non-profit. In her free time, you can catch Rachel singing and dancing with friends at a concert in New York City or doing volunteer work. She has a serious passion for pop culture and raising awareness about social issues both locally and globally. With…


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Millennial News Feed

Quote of the Day: “This holiday, I’m giving someone a hoverboard.” –Male, 19, CA

Yesterday’s Cyber Monday broke records and holiday shopping is increasingly moving online—especially for Millennials. So it only makes sense for brands targeting young consumers to focus more of their holiday marketing efforts on digital. J.Crew and American Girl are both betting big on social campaigns this season, with J.Crew creating shoppable Instagram ads and a digital gift guide, and American Girl running multiple campaigns on Facebook and Instagram this December. (Adweek)

Since we first wrote about the best dressed generation, the trend of mini-fashionistas earning Instagram fame has only continued and grown. Some parents of these pint-sized digital celebrities, who the Times has dubbed “Instamoms,” work with brands to feature clothing and products in post in exchange for payment. While the kids are undoubtedly adorable, one consulted psychologist compares the practice to the “pageant world.” (NYTimes)

Spotify has released their year in review results, and Millennial artists are ruling the streaming waves. Drake was the most streamed artist of the year, Rihanna was the most streamed female artist, Justin Beiber received the most streams in a single day, and The Weeknd had the most streamed album. One important note: Taylor Swift and Adele are not included in the ranking because they do not make their music available on the service. (The Verge)

Over thirty percent of Millennials see credit cards as “old school,” according to PayPal’s shopping research. This attitude could be because of their increasing affinity towards mobile and digital payments, and PayPal declares that this means, “’Millennials want credit that is as digitally native as they are.’” The e-pay brand also found that Millennials are more likely than any other generation to say they are more likely to trust companies that are tech-based. (Marketingland)

Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

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