Meeeeerrry Marketing!

We are four days away from Black Friday and the beginning of the holiday shopping season. Even though turkeys haven’t yet been carved, most brands have already begun their holiday advertisements in full force. 34% of Millennials ages 14-29 plan to start their shopping on Friday, so the merry marketing makes sense. But in a world flooded with commercials, it takes a lot to stick in consumers' minds during the busiest time of year. For distracted Millennial viewers especially, most holiday marketing flows in one ear and out the other, and a simple commercial probably won’t stick in their minds. But smart brands are thinking outside the green and red wrapped box, putting out campaigns that invite interaction, demand attention, and make holiday marketing something to look forward to. Here are three of the early standouts for the merriest marketing of 2013:

1. Kmart Show Your Joe
We said that an ordinary commercial wouldn’t be enough to make Millennials remember a brand’s holiday efforts…but this commercial isn’t so ordinary. Kmart’s Show Your Joe campaign centers around the retailer’s Joe Boxer offerings, and it rings in the season in a way that has actually managed to spark scandal. In it, a row of guys wearing tuxedo tops and boxer bottoms play “Jingle Bells” by swinging their hips and making music with bells we’re left to assume are attached you know where. The video has currently reached over 13 million views on YouTube with comments ranging from high praise to majorly scandalized. But thanks to its viral status, the spot is being discussed everywhere in the media, increasing Kmart’s holiday exposure exponentially. As Adweek put it, “sometimes it’s just better to be on the naughty list,” or as one male Millennial told us, “People haven’t cared about Kmart this much…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I usually get my recipe ideas from Allrecipes or other food websites.” –Female, 32, NY

Lower gas prices are putting more Millennials into the driver’s seat. According to a report from AAA, 19% of consumers younger than 35-years-old say they are driving more due to the large drop in the price of fuel, nearly double the percentage of older generations who say the same. Millennials are known for not buying cars, and relying more on ride sharing services and public transportation. But this report is another indication that the generation has stayed away from the auto market because they couldn’t afford it, not because they didn’t like it. (Jalopnik,Chicago Tribune)

Of all things holding Millennials back in the workplace, most wouldn’t expect it to be a “lack of technological prowess.” But even though they are the first generation of digital natives and are certainly social-media savvy, when it comes to spreadsheets, effective Google searches, and even email, many are at a loss. Technology in the office can seem outdated to Millennials who use more efficient digital tools in their personal lives. But because younger workers “spend 43% of their time on administrative work,” mastering office tech is essential. (Time

In the last few years retailers online and off have had to adjust to the fact that Millennial men are growing to be particular fashion consumers. To appeal to this demographic, some are beginning to cater to them not just in stores, but on social media as well. Women aren’t the only ones sharing fashion photos, and increasingly popular accounts like @NordstromMen and @asos_menswear are dedicated to young male consumers, who are often ignored by other retailers. Brands neglecting to include menswear in their Instagram feed could be missing out. (Digiday)

Young consumers get their news online, and Mode Media hopes to become their go-to platform for high quality content. The site currently boasts 100,000 articles and videos about style, food, entertainment, sports, family, and news arranged in channels vetted and hand-curated by editors. Mode’s plan to be the “largest native feed distribution platform outside of Facebook” involves new video series featuring YouTube stars and other online personalities, and a focus on content that is pre-approved by experts, instead of friends. (Adweek)

E-retailer Net-A-Porter is just as surprised by the athleisure trend as you are. After launching Net-A-Sporter last summer with no extra budget, the activewear arm has grown so much that their sales numbers are now comparable to the rest of the site. Net-A-Sporter has grown from carrying 16 to 61 different brands, and also confirms that the majority of people shopping for activewear aren’t planning on breaking much of a sweat, with a 60-to-40 ratio of lifestyle shoppers versus athletes. (Racked)

Need an easy way to find a recent statfrom shopping to political to entertainmenton young consumers? A search of any topic Ypulse.com surfaces all related data that we have on the topic, pulled from our ongoing monthly surveys of Millennials 13-32-years-old. Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies