McDonald’s Flipped Its Arch and The Internet is Not “Lovin’ It”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

McDonald’s flipped for women and missed, Barbie’s new role models are trending, Alexa is freaking out the internet, and more links you won’t want to miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMcDonald’s Flips For Women & Misses

McDonald’s flipped its arch in celebration of International Women’s Day—and the internet is not “lovin’ it.” For one day, one California McDonald’s location turned its “M” to a “W” “in honor of the extraordinary accomplishments of women everywhere,” according to Chief Diversity Officer Wendy Lewis. The strategy was also extended to the chain’s digital channels and on the uniforms of employees. However, if you ask the internet, the effort fell short. Trending responses on Twitter include: “I bet all the money you'd spend on doing that being used for women's charities or scholarships would be a better one,” “If @McDonalds actually cares about women—how bout: Paying a livable wage, Providing healthcare to your employees, Hiring Women/minorities in leadership,” and “women: raise your minimum wage to $15/hour
mcdonalds: what if we make the arch a W for women”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAlexa is Freaking Out the Internet

An Alexa glitch turned into a Twitter trending moment this week after a swarm of users started reporting acts of defiance and unprompted laughter from their devices. @CaptHandlebar was one of the first to tweet about the strange occurrence, posting a video of his Alexa randomly laughing and saying how he was “freaked” because he “thought a kid was laughing behind [him].” The tweet garnered over 14,000 likes and now many users are reporting similar experiences, as well as new glitches, including Alexa listing off funeral homes and whistling without being asked to. Amazon has since responded with the statement, “We’re aware of this and working to fix it,” and says they will be changing the commands Alexa…

 
 

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The Newsfeed

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Which brands had the most YouTube subscribers in 2018? In media, Warner Bros. topped the list with 6.4 million subscribers, followed by BBC and ESPN. Apple beat out last year’s winner for tech PlayStation, while Red Bull and Ford remained the reigning champs of food and beverage and automotive, respectively. Finally, Nike was first place in the clothing category for the second year running, with 30,000 more subscribers than their closest competitor, Adidas. (Tubefilter)

A “Little League for esports” is fostering future esports stars—and fans for life. Super League Gaming is bringing some much-needed organization to youth competitive gaming, building teams of young Minecraft, League of Legends, and Clash Royal players, helping them train and compete. But the program isn’t just for the next Ninja; just like traditional sports, kids get a sense of community among like-minded friends. (AP News)

Nielsen reports that Millennials actually consume less media than older demos, but more of it is digital. While the average adult consumes over ten hours of content a day, 18-34-year-olds spend less than eight hours with media. And the heaviest smartphone users are 35-49-year-olds, who spend 20 minutes more each day on average with their phones than Millennials. However, the younger demo does spend 44% of their media time with digital devices, more than older demos that spend more time with TV as they age up. (THR)

Vitaminwater is wagering $100,000 that you can’t give up your smartphone for a year. Contestants have to disconnect from internet-enabled devices where “texting is a pleasant experience” for 365 days and post a pic to Twitter or Instagram explaining why they need the digital detox. And when the year’s up, they have to prove it. Considering that 65% of 13-36-year-olds told Ypulse they would be unable to unplug from their smartphones for a week, earning that $100,000 may be harder than they know. (Fortune)

Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)

Quote of the Day: “People call [video game culture] nerdy but I see nerdy as a positive connotation.”—Female, 28, MA

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