McDonald’s Flipped Its Arch and The Internet is Not “Lovin’ It”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

McDonald’s flipped for women and missed, Barbie’s new role models are trending, Alexa is freaking out the internet, and more links you won’t want to miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMcDonald’s Flips For Women & Misses

McDonald’s flipped its arch in celebration of International Women’s Day—and the internet is not “lovin’ it.” For one day, one California McDonald’s location turned its “M” to a “W” “in honor of the extraordinary accomplishments of women everywhere,” according to Chief Diversity Officer Wendy Lewis. The strategy was also extended to the chain’s digital channels and on the uniforms of employees. However, if you ask the internet, the effort fell short. Trending responses on Twitter include: “I bet all the money you'd spend on doing that being used for women's charities or scholarships would be a better one,” “If @McDonalds actually cares about women—how bout: Paying a livable wage, Providing healthcare to your employees, Hiring Women/minorities in leadership,” and “women: raise your minimum wage to $15/hour
mcdonalds: what if we make the arch a W for women”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAlexa is Freaking Out the Internet

An Alexa glitch turned into a Twitter trending moment this week after a swarm of users started reporting acts of defiance and unprompted laughter from their devices. @CaptHandlebar was one of the first to tweet about the strange occurrence, posting a video of his Alexa randomly laughing and saying how he was “freaked” because he “thought a kid was laughing behind [him].” The tweet garnered over 14,000 likes and now many users are reporting similar experiences, as well as new glitches, including Alexa listing off funeral homes and whistling without being asked to. Amazon has since responded with the statement, “We’re aware of this and working to fix it,” and says they will be changing the commands Alexa…


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“I believe in a higher being, whether it takes the form of a god or it's more abstract like the universe.”—Female, 21, FL

An avocado-inspired chocolate is selling out fast, and Millennials’ obsession with avo is getting the credit—lest we forget the lattes and the proposals of the past. Waitrose’s gimmicky treat has a dark chocolate shell, a dyed green white chocolate interior and small chocolate “stone” sprinkled with cocoa for the center. The play on a traditional Easter egg chocolate is Waitrose’s best-selling product in its 114-year-history, selling out repeatedly since its recent launch. (The Independent)

Vacation companies that confiscate travelers’ smartphones are selling out their trips. The Wanderlust Generation isn’t just looking to travel, they’re looking to unplug—in spite of their penchant for picture-worthy excursions. All of Off the Grid’s phoneless itineraries sold out and more are being added for 2018. Yoga retreats and hotels are offering device-free options as well, with one hotel offering iPhone cases to anyone who makes it 24 hours with just a “dumb phone” replacement. (NYP)

Kids can’t get enough of Roblox, and the platform just went “cash-flow positive.” ComScore found that children under-13-years-old spend more time on Roblox than on YouTube, Netflix, or any other similar platform. For teens, the game came in second, behind YouTube. The gaming sensation lets kids create and interact in digital worlds, build their online friendships, and make money—if they’re a “top creator.” (TechCrunch)

Unboxing is getting an augmented spin for Nike’s next sneaker drop. The Millennial and Gen Z-favorite brand has created a link that leads to “a virtual box” containing the new shoes. Users can access the box via any platform and then open the box and use their cursor or finger to check out the Deerupt shoes from “all angles.” Nike also recently let sneaker heads virtually run across the world in their Nike React shoes via in-store treadmills. (GlossyMobile Marketer)

YouTube Red is headed to the box office for the first time with their original movie, Vulture Club, starring Susan Sarandon. In the past, they’ve premiered content on their premium service and in limited releases, but rumor has it this will be their first big bet on a full theatrical release. Everyone from Amazon to Hulu is upping their original content to compete in the streaming wars, and though YouTube has all eyes on their free platform—their paid service is lagging behind the competition. (IndieWireThe Verge)

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

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