McDonald’s Flipped Its Arch and The Internet is Not “Lovin’ It”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

McDonald’s flipped for women and missed, Barbie’s new role models are trending, Alexa is freaking out the internet, and more links you won’t want to miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMcDonald’s Flips For Women & Misses

McDonald’s flipped its arch in celebration of International Women’s Day—and the internet is not “lovin’ it.” For one day, one California McDonald’s location turned its “M” to a “W” “in honor of the extraordinary accomplishments of women everywhere,” according to Chief Diversity Officer Wendy Lewis. The strategy was also extended to the chain’s digital channels and on the uniforms of employees. However, if you ask the internet, the effort fell short. Trending responses on Twitter include: “I bet all the money you'd spend on doing that being used for women's charities or scholarships would be a better one,” “If @McDonalds actually cares about women—how bout: Paying a livable wage, Providing healthcare to your employees, Hiring Women/minorities in leadership,” and “women: raise your minimum wage to $15/hour
mcdonalds: what if we make the arch a W for women”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAlexa is Freaking Out the Internet

An Alexa glitch turned into a Twitter trending moment this week after a swarm of users started reporting acts of defiance and unprompted laughter from their devices. @CaptHandlebar was one of the first to tweet about the strange occurrence, posting a video of his Alexa randomly laughing and saying how he was “freaked” because he “thought a kid was laughing behind [him].” The tweet garnered over 14,000 likes and now many users are reporting similar experiences, as well as new glitches, including Alexa listing off funeral homes and whistling without being asked to. Amazon has since responded with the statement, “We’re aware of this and working to fix it,” and says they will be changing the commands Alexa…


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Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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