McDonald’s Flipped Its Arch and The Internet is Not “Lovin’ It”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

McDonald’s flipped for women and missed, Barbie’s new role models are trending, Alexa is freaking out the internet, and more links you won’t want to miss!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMcDonald’s Flips For Women & Misses

McDonald’s flipped its arch in celebration of International Women’s Day—and the internet is not “lovin’ it.” For one day, one California McDonald’s location turned its “M” to a “W” “in honor of the extraordinary accomplishments of women everywhere,” according to Chief Diversity Officer Wendy Lewis. The strategy was also extended to the chain’s digital channels and on the uniforms of employees. However, if you ask the internet, the effort fell short. Trending responses on Twitter include: “I bet all the money you'd spend on doing that being used for women's charities or scholarships would be a better one,” “If @McDonalds actually cares about women—how bout: Paying a livable wage, Providing healthcare to your employees, Hiring Women/minorities in leadership,” and “women: raise your minimum wage to $15/hour
mcdonalds: what if we make the arch a W for women”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingAlexa is Freaking Out the Internet

An Alexa glitch turned into a Twitter trending moment this week after a swarm of users started reporting acts of defiance and unprompted laughter from their devices. @CaptHandlebar was one of the first to tweet about the strange occurrence, posting a video of his Alexa randomly laughing and saying how he was “freaked” because he “thought a kid was laughing behind [him].” The tweet garnered over 14,000 likes and now many users are reporting similar experiences, as well as new glitches, including Alexa listing off funeral homes and whistling without being asked to. Amazon has since responded with the statement, “We’re aware of this and working to fix it,” and says they will be changing the commands Alexa…


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Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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