Maybelline’s First Male Ambassador: The Friday Don’t Miss List

Maybelline brings on their first ever male beauty influencer, e-commerce site ModCloth is going IRL, doctors say some Millennials’ fitness obsession may be going too far, and more links to click this Friday!

1. Maybelline Presents: Their First Male Ambassador

Our Genreless Generation trend found 78% of 13-33-year-olds say it’s ok for girls to be masculine and guys to be feminine, and CoverGirl embraced the gender blur when they cast the first ever CoverBoy last year. Don’t miss how Maybelline is now following CoverGirl’s lead, naming beauty influencer and vlogger Manny Gutierrez their first-ever male brand ambassador. Gutierrez, who has 2.1 million YouTube followers, has partnered with brands like Benefit and GlamGlow before, and says he is “thrilled to be able to work with a global brand…that is recognizing male influencer talent and is willing to shine a spotlight on it."

2. ModCloth Goes IRL

Experiencification was a marketing star in 2016 that will no doubt continue to evolve and grow this year, and even brands who have found their success online are beginning to create IRL experiences. Don’t miss a look at ModCloth’s first ever brick-and-mortar location, opened at their young shoppers’ insistence. Designed as a “fit shop,” the store offers appointments where consumers can be measured and have a one-hour consultations with a stylist. Walk-ins are also welcome, and free to browse the store’s selection—which is divided by “moods and moments” like work or date night outfits.

3. Are Millennials Working Out Too Hard?

When we asked Millennials and teens their 2017 New Year resolutions, getting and staying physically fit came out on top, and  we asked about fitness last year, 73% of 13-33-year-olds agree “I don’t want to be skinny, I want to be athletic.” But don’t miss how some…

 
 

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The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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