How travel brands are creating adventurous, wish-fulfilling, social campaigns to interest a generation of travel-junkies.
When we researched Millennial spending, we found that more than half of employed Millennials are saving up for something special, and a trip/travel was at the top of their savings list. Millennials have major wanderlust, and their expectations for traveling are not like the generations before them. From social impact vacations to an interest in non-tourist experiences they’re approaching their adventures differently. According to group travel service Topdeck Travel, when asked why they travel, 86% of 18-24-year-olds said experiencing new culture, and 69% said eating local foods. Almost eight in ten 18-30-year-olds stated they select where to travel based on their friend’s recommendations.
In response, the travel industry is racing to shake things up and appeal to young travelers’ mindsets. The New York Times recently reported on the ways traditional hotel chains are targeting young travelers through “customized experiences, digital convenience, and relevant information on social media.” Apart from offering free Wi-Fi, hotels are offering emoji room service, local craft beverage events, and music-related loyalty programs. Of course, with 44% of Millennials booking hotels through their phones, mobile capabilities are key.
While updating the experience at hotels is vital, updating travel marketing to appeal to Millennial travelers is just as key—and many brands are stepping outside the box to create creative campaigns that appeal to young consumers’ desire for adventure, shareable moments, and social experiences. Here are three to know:
When we asked Millennials and teens to tell us their number one dream travel…