March Madness For Sneaker Style

NCAA Sneaker StyleIf you somehow haven’t noticed, March Madness is going on right now. Not only is it one of the greatest spectacles in sports, it’s also a sort of fashion show for sneaker heads. From Creighton’s Gregory Echenique’s hot pink kicks in honor of his coach’s wife who survived breast cancer to Wichita State’s Sean Ogirri’s shocking yellow shoes that match his electric play, there’s as much to watch for on the players’ feet as there is in game action. UNC, Cal, Georgetown, and Marquette’s teams were wearing customized 2012 Air Jordans. No doubt sneaker fans have been watching games to scope out new trends.

Like jeans and t-shirts, sneakers are a staple of the Millennial wardrobe, and many teens and 20-somethings elevate sneaker culture to high style. It helps that there are so many limited edition and one of a kind pairs of kicks to choose from. They’ve become so sought after that a few riots have broken out at stores carrying highly limited — and very expensive — special editions.

Part of growing up used to mean ditching sneakers for more expensive work-appropriate shoes, but older Millennials have changed that — think Mark Zuckerberg going to work in sandals. Sneakers have become perfectly appropriate for kids as well as adults, and instead of showing style maturity by lacing up a pair of oxfords (or putting on pumps), pulling on a pair of studded Converse by John Varvatos does the trick equally well because the sneakers are high style and laid back at the same time. It helps that haute couture brands, such as Christian Lacroix and Louis Vuitton, have embraced sneakers, as well as designer collaborations, including Yohji Yamamoto for Adidas, Liberty for Asics, and even Kanye West for Nike.

For all the high end collaborations, some sneaker fans just want to…


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Millennial News Feed

Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ

Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)

Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply  ‘time,’ our policies must evolve or become obsolete.” (Washington Post)

Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily BeastFortune)

With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)

A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)

Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL

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