March Madness For Sneaker Style

NCAA Sneaker StyleIf you somehow haven’t noticed, March Madness is going on right now. Not only is it one of the greatest spectacles in sports, it’s also a sort of fashion show for sneaker heads. From Creighton’s Gregory Echenique’s hot pink kicks in honor of his coach’s wife who survived breast cancer to Wichita State’s Sean Ogirri’s shocking yellow shoes that match his electric play, there’s as much to watch for on the players’ feet as there is in game action. UNC, Cal, Georgetown, and Marquette’s teams were wearing customized 2012 Air Jordans. No doubt sneaker fans have been watching games to scope out new trends.

Like jeans and t-shirts, sneakers are a staple of the Millennial wardrobe, and many teens and 20-somethings elevate sneaker culture to high style. It helps that there are so many limited edition and one of a kind pairs of kicks to choose from. They’ve become so sought after that a few riots have broken out at stores carrying highly limited — and very expensive — special editions.

Part of growing up used to mean ditching sneakers for more expensive work-appropriate shoes, but older Millennials have changed that — think Mark Zuckerberg going to work in sandals. Sneakers have become perfectly appropriate for kids as well as adults, and instead of showing style maturity by lacing up a pair of oxfords (or putting on pumps), pulling on a pair of studded Converse by John Varvatos does the trick equally well because the sneakers are high style and laid back at the same time. It helps that haute couture brands, such as Christian Lacroix and Louis Vuitton, have embraced sneakers, as well as designer collaborations, including Yohji Yamamoto for Adidas, Liberty for Asics, and even Kanye West for Nike.

For all the high end collaborations, some sneaker fans just want to…

 
 

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The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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