March Madness For Sneaker Style

NCAA Sneaker StyleIf you somehow haven’t noticed, March Madness is going on right now. Not only is it one of the greatest spectacles in sports, it’s also a sort of fashion show for sneaker heads. From Creighton’s Gregory Echenique’s hot pink kicks in honor of his coach’s wife who survived breast cancer to Wichita State’s Sean Ogirri’s shocking yellow shoes that match his electric play, there’s as much to watch for on the players’ feet as there is in game action. UNC, Cal, Georgetown, and Marquette’s teams were wearing customized 2012 Air Jordans. No doubt sneaker fans have been watching games to scope out new trends.

Like jeans and t-shirts, sneakers are a staple of the Millennial wardrobe, and many teens and 20-somethings elevate sneaker culture to high style. It helps that there are so many limited edition and one of a kind pairs of kicks to choose from. They’ve become so sought after that a few riots have broken out at stores carrying highly limited — and very expensive — special editions.

Part of growing up used to mean ditching sneakers for more expensive work-appropriate shoes, but older Millennials have changed that — think Mark Zuckerberg going to work in sandals. Sneakers have become perfectly appropriate for kids as well as adults, and instead of showing style maturity by lacing up a pair of oxfords (or putting on pumps), pulling on a pair of studded Converse by John Varvatos does the trick equally well because the sneakers are high style and laid back at the same time. It helps that haute couture brands, such as Christian Lacroix and Louis Vuitton, have embraced sneakers, as well as designer collaborations, including Yohji Yamamoto for Adidas, Liberty for Asics, and even Kanye West for Nike.

For all the high end collaborations, some sneaker fans just want to…

 
 

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Millennial News Feed

Quote of the Day: “Google Maps is my GPS and I would be lost without it.” –Female, 22, DE

Young consumers have come of age in the era of social media, are not afraid to say what they think of brands online, and expect a response. Brands should be listening to the feedback, and Topshop proved that they are this week when they announced they would stop displaying mannequins being criticized for looking too skinny. The whole story started with a Facebook post from one shopper, which went viral and pressured the retailer to take action. (Digiday)

Vine has gotten brands’ attention primarily for being a hit with teen users, but in the few years the app has been around, it has evolved from the “Instagram of video“ into a piece of the entertainment industry. The app has made small changes that optimize it for the creators who are broadcasting out to huge audiences, and the users who prefer to watch, not post. (But did the platform make the top ten list of Millennial and teens’ favorite apps?) (Fast Company)

It seems that every week another brand comes out with a campaign to capitalize on the selfie trend, but KFC’s new selfie bucket may be the most entertaining yet. The brand has launched a campaign in Canada featuring the “Memories Bucket,” which takes selfies for diners, then prints them out—and yes, it also holds chicken. Sadly, the bucket was only created for the commercial, but KFC says they are “currently looking to work with some franchise owners to facilitate surprise and delight deliveries of the Memories Buckets to some of our more passionate fans." (Adweek)

Boomer and Xer bosses probably all want to know what motivates Millennial workers—but they might be surprised by some of the answers. A recent study found that working on challenging projects actually ranks higher than top salary for Millennials: 37% said that challenging work is their prime motivation, compared to 18% who said money, and 17% who said “coworkers that I enjoy.” (Forbes)

3-D printing has been called the future of many industries, but could it also be the future of fashion? A 3-D clothing line created by a 27-year-old student is making headlines, and showing that 3D printed style is possible. The collection took over 2,000 hours to print, but the creator, Danit Peleg, believes that the technology could “help democratize fashion and give designers more independence in the creation process.” (Mashable)

Quote of the Day: “I love the Amazon app because I can look up products that I want to buy and store them very easily. I also can scan barcodes while I'm in the store to check for the best price and if I want it, I can click one button to purchase it online instead of paying more for it in a store.” – Female, 29, FL

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