Macklemore and Ryan Lewis: So much more than thrift shopping

Today’s post comes from Ypulse staffer Phil Savarese.

Macklemore and Ryan Lewis topped the charts in late 2012 with their song “Thrift Shop” feat. Wanz. The music video has over 180 million views on YouTube and is still the number one song on Spotify in the United States. The duo’s hit single exemplified the Millennial ideals of budgeting, reason, and YouTube. Their full album, The Heist, provides an even more applicable story to Millennial culture. Each track is different, and tackles a different subject. Some illustrate the struggle of young artists, others talk about, well, thrift shopping. There are a few songs that do give insight into the minds of an idealistic Millennial, and are worth noting for anyone who has their eye on the generation. 

"Ten Thousand Hours" is the first track of the album. The title refers to the seemingly endless amount of time Macklemore has invested in pursuing his passion for music. It’s no secret that Millennials want to do the same. “I stand in front of you today all because of an idea, I can be who I wanted if I could see my potential.” Like Macklemore, Millennials are all about maximizing their potential, and he has turned that potential into success, noting full-on dedication; “The greats weren’t great because at birth they could paint. The greats were great because they paint a lot.”

“Make the money, don’t let the money make you. Change the game, don’t let the game change you.” This is the chorus of the track "Make the Money", which is featured in a trailer for the movie 42 that depicts the story of Jackie Robinson. The song encourages others to strive for success without compromising themselves, urging his listeners to “stay true”. Once again, the songs are in line with the Millennial aspiration to succeed, but not concede their values and…

 
 

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Millennial News Feed

Quote of the Day: “I love the Amazon app because I can look up products that I want to buy and store them very easily. I also can scan barcodes while I'm in the store to check for the best price and if I want it, I can click one button to purchase it online instead of paying more for it in a store.” – Female, 29, FL

Millennials might be taking over the office, but their ink is still not totally welcome. According to Pew Research, 40% of Millennials have at least one tattoo, and 70% of the tattooed members of the generation say they hide them from their boss. A recent university survey found that 86% of students with visible tattoos believe they will have a harder time finding a job after graduation. This modern workplace woe could be one of the reasons behind the 46% increase in tattoo removal among young consumers in the last few years. (Time)

Just last month, a report that Walmart “indexes higher” amongst Millennials than with their parents caused some surprise—but now there’s another report here to tell you that Millennials might shop at Walmart, but they don’t LOVE Walmart. The retailer’s score in a metric of customer loyalty and satisfaction among younger shoppers is actually below average, and competitor Target outpaced them in 24 out of 25 scored categories. Amazon’s overall score was over 40% higher than Walmart’s. (Forbes)

The swift redefinition of fame includes a slew of YouTube creatives who have struck gold on the platform, and made millions with their vlogging careers. YouTube’s 5 biggest stars “have more subscribers than the population of Mexico” and some are “making as much money as Hollywood’s biggest stars." So how did they do it? Many were discovered by bigger brands and got some serious corporate backing to help their rise to the top. (Washington Post)

Young consumers have been credited with fueling a gig and sharing economy “revolution”—but proof of it is a little trickier to find. The number of self-employed Americans has actually declined in the past ten years, and the number of those who hold multiple jobs is also on the decline. “Hard evidence” for the impact of the gig economy isn’t clear, but there is also not much research looking specifically at Millennials’ participation. (WSJ)

We’ve seen several startup brands earn Millennials’ attention with video campaigns that have gone viral. (Dollar Shave Club anyone?) E-commerce site Chubbies is hoping for a viral hit of their own to build their young male audience, and the brand is finding their quirky videos are getting more engagement on Facebook than YouTube. One video posted last month has earned 900,000 views, 3,600 likes and nearly 1,000 shares on the platform. (Adweek)

Quote of the Day: “My favorite app is Airbnb because I like to travel on a budget.” –Female, 22, NY

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