Macklemore and Ryan Lewis: So much more than thrift shopping

Today’s post comes from Ypulse staffer Phil Savarese.

Macklemore and Ryan Lewis topped the charts in late 2012 with their song “Thrift Shop” feat. Wanz. The music video has over 180 million views on YouTube and is still the number one song on Spotify in the United States. The duo’s hit single exemplified the Millennial ideals of budgeting, reason, and YouTube. Their full album, The Heist, provides an even more applicable story to Millennial culture. Each track is different, and tackles a different subject. Some illustrate the struggle of young artists, others talk about, well, thrift shopping. There are a few songs that do give insight into the minds of an idealistic Millennial, and are worth noting for anyone who has their eye on the generation. 

"Ten Thousand Hours" is the first track of the album. The title refers to the seemingly endless amount of time Macklemore has invested in pursuing his passion for music. It’s no secret that Millennials want to do the same. “I stand in front of you today all because of an idea, I can be who I wanted if I could see my potential.” Like Macklemore, Millennials are all about maximizing their potential, and he has turned that potential into success, noting full-on dedication; “The greats weren’t great because at birth they could paint. The greats were great because they paint a lot.”

“Make the money, don’t let the money make you. Change the game, don’t let the game change you.” This is the chorus of the track "Make the Money", which is featured in a trailer for the movie 42 that depicts the story of Jackie Robinson. The song encourages others to strive for success without compromising themselves, urging his listeners to “stay true”. Once again, the songs are in line with the Millennial aspiration to succeed, but not concede their values and…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “Right now, I’m living at home with my parents and completing my education while also working.” –Female, 21, CA

Christmas in September! The toy industry is predicting that 2015 could be the “best year in a decade” and Walmart is getting a jump on the biggest season, starting its Toy Week two weeks earlier than usual. The retailer forecasts the kid-tested toys that will be the biggest sellers, and Star Wars merchandise, food-related toys (for the mini-foodies), and animal themed playthings are all on the list. (MediaPost)

Sensitivity and political correctness are reportedly ruling some college campuses, and some believe that childhood coddling is to blame. Campus rules and guidelines are beginning to instruct avoiding “microaggressions,” small actions or words that are seen as violent or offensive (asking a non-white student “Where were you born,” for example). Some professors are also being asked to use “trigger warnings,” warnings when course material may include violence and abuse that could “trigger” the trauma of a student who experienced something similar in the past. (The Atlantic)

NBC’s American Ninja Warrior has sparked a full on fitness trend. The obstacle course that contestants battle their way through on the show is being replicated in gyms across the country so that anyone can train to be a Ninja Warrior. Some of these gyms have formed a National Ninja League to grow the sport, with Ninja competitions and championships. At the same time, the number of applicants to the show has skyrocketed, going from 5,000 at the end of season 6 to 50,000 at the end of season seven, the most recent. (Racked)

“Who lives in a pineapple under the sea” might soon be the lyrics in a major choreographed stage production. Get ready for The Spongebob Musical! Spongebob Squarepants is coming to Broadway, and a crazy amount of famous musicians are reportedly contributing to the musical score, including Aerosmith, John Legend, and David Bowie. Actors will play the now iconic children’s show characters, with no prosthetics or costumes, and the plot will be an original story that retains the quirkiness of the series. (Mashable)

It feels like a new brand fighting to become the next Chipotle, aka Millennial and teens new fast/fine casual dining favorite, appears every day—and there’s another to add to the list of ones to watch. Indikitch is a fast casual India food eatery that is planning their expansion in Manhattan. They make all-natural GMO-free ingredients a priority, use an assembly-line set-up similar to Chipotle, and pride themselves on non-bland food with spice and heat. (Business Insider)

Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies