It’s Promposal Season: Inside Today’s Teen Magazines

We dug through the pages of this month's Seventeen, Teen Vogue, and (new!) Tiger Beat (so you don't have to) and found the biggest topics to know...

In between the trauma-ramas, the new fashion trends (hint: it's always denim), the horoscopes, and the starlets, teen magazines are a treasure trove of information about being a teen today. Even the design of the issues can speak volumes about what appeals to young consumers right now. Tiger Beat, which has catered to teens for six decades, has revamped their pages to appeal to the new generation. Their covers once featured busy collages of famous faces, but now focus on one star, including up and comer digital celebrities. (Fame has been redefined, after all). The magazine's online presence has gotten the biggest makeover: a redesigned website, and more digital editorial content. We added it to our pile of pink pages to find out more. Here are three things we learned from this month's teen mag issues: 

1. It's Promposal Season

Forget the endless ads for sparkly dresses, these days you can tell prom is approaching when teen magazines start to feature stories the cutest and most creative promposals. The promposal trend, which we spotted in 2014, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last year, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids also asked teens to submit their promposal stories on social, and hosted a prom for the winners of the competition. Seventeen and Tiger Beat both feature reader-submitted stories of real life promposals, including gay and straight besties who asked one another, and one boyfriend who asked via a Facebook photos of a trip to Paris. 

2. The…

 
 

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The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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