It’s Promposal Season: Inside Today’s Teen Magazines

We dug through the pages of this month's Seventeen, Teen Vogue, and (new!) Tiger Beat (so you don't have to) and found the biggest topics to know...

In between the trauma-ramas, the new fashion trends (hint: it's always denim), the horoscopes, and the starlets, teen magazines are a treasure trove of information about being a teen today. Even the design of the issues can speak volumes about what appeals to young consumers right now. Tiger Beat, which has catered to teens for six decades, has revamped their pages to appeal to the new generation. Their covers once featured busy collages of famous faces, but now focus on one star, including up and comer digital celebrities. (Fame has been redefined, after all). The magazine's online presence has gotten the biggest makeover: a redesigned website, and more digital editorial content. We added it to our pile of pink pages to find out more. Here are three things we learned from this month's teen mag issues: 

1. It's Promposal Season

Forget the endless ads for sparkly dresses, these days you can tell prom is approaching when teen magazines start to feature stories the cutest and most creative promposals. The promposal trend, which we spotted in 2014, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last year, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids also asked teens to submit their promposal stories on social, and hosted a prom for the winners of the competition. Seventeen and Tiger Beat both feature reader-submitted stories of real life promposals, including gay and straight besties who asked one another, and one boyfriend who asked via a Facebook photos of a trip to Paris. 

2. The…

 
 

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The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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