It’s Promposal Season: Inside Today’s Teen Magazines

We dug through the pages of this month's Seventeen, Teen Vogue, and (new!) Tiger Beat (so you don't have to) and found the biggest topics to know...

In between the trauma-ramas, the new fashion trends (hint: it's always denim), the horoscopes, and the starlets, teen magazines are a treasure trove of information about being a teen today. Even the design of the issues can speak volumes about what appeals to young consumers right now. Tiger Beat, which has catered to teens for six decades, has revamped their pages to appeal to the new generation. Their covers once featured busy collages of famous faces, but now focus on one star, including up and comer digital celebrities. (Fame has been redefined, after all). The magazine's online presence has gotten the biggest makeover: a redesigned website, and more digital editorial content. We added it to our pile of pink pages to find out more. Here are three things we learned from this month's teen mag issues: 

1. It's Promposal Season

Forget the endless ads for sparkly dresses, these days you can tell prom is approaching when teen magazines start to feature stories the cutest and most creative promposals. The promposal trend, which we spotted in 2014, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last year, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids also asked teens to submit their promposal stories on social, and hosted a prom for the winners of the competition. Seventeen and Tiger Beat both feature reader-submitted stories of real life promposals, including gay and straight besties who asked one another, and one boyfriend who asked via a Facebook photos of a trip to Paris. 

2. The…


Want to talk to us about the article
or dive into a custom study?

The Newsfeed

“I believe in a higher being, whether it takes the form of a god or it's more abstract like the universe.”—Female, 21, FL

An avocado-inspired chocolate is selling out fast, and Millennials’ obsession with avo is getting the credit—lest we forget the lattes and the proposals of the past. Waitrose’s gimmicky treat has a dark chocolate shell, a dyed green white chocolate interior and small chocolate “stone” sprinkled with cocoa for the center. The play on a traditional Easter egg chocolate is Waitrose’s best-selling product in its 114-year-history, selling out repeatedly since its recent launch. (The Independent)

Vacation companies that confiscate travelers’ smartphones are selling out their trips. The Wanderlust Generation isn’t just looking to travel, they’re looking to unplug—in spite of their penchant for picture-worthy excursions. All of Off the Grid’s phoneless itineraries sold out and more are being added for 2018. Yoga retreats and hotels are offering device-free options as well, with one hotel offering iPhone cases to anyone who makes it 24 hours with just a “dumb phone” replacement. (NYP)

Kids can’t get enough of Roblox, and the platform just went “cash-flow positive.” ComScore found that children under-13-years-old spend more time on Roblox than on YouTube, Netflix, or any other similar platform. For teens, the game came in second, behind YouTube. The gaming sensation lets kids create and interact in digital worlds, build their online friendships, and make money—if they’re a “top creator.” (TechCrunch)

Unboxing is getting an augmented spin for Nike’s next sneaker drop. The Millennial and Gen Z-favorite brand has created a link that leads to “a virtual box” containing the new shoes. Users can access the box via any platform and then open the box and use their cursor or finger to check out the Deerupt shoes from “all angles.” Nike also recently let sneaker heads virtually run across the world in their Nike React shoes via in-store treadmills. (GlossyMobile Marketer)

YouTube Red is headed to the box office for the first time with their original movie, Vulture Club, starring Susan Sarandon. In the past, they’ve premiered content on their premium service and in limited releases, but rumor has it this will be their first big bet on a full theatrical release. Everyone from Amazon to Hulu is upping their original content to compete in the streaming wars, and though YouTube has all eyes on their free platform—their paid service is lagging behind the competition. (IndieWireThe Verge)

“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies