It’s a Small Screen After All

Does TV as we know it have an expiration date? As content sources diversify thanks to streaming services' success with original content, and young viewers continue to turn to new devices to get their entertainment fix, the television world is swiftly changing—creating a new generation of viewers who have a completely different set of entertainment expectations.
 
Netflix has been a clear pioneer in the new trend of releasing entire seasons of a show at one time, having done so successfully with original shows like House of Cards and Orange is the New Black. Now, the practice is beginning to trickle over to traditional networks, who are testing the binge-watching waters with the next generation of viewers. Last month, Disney announced that they would be releasing their new show Sheriff Callie’s Wild West directly to their Watch Disney Junior app before the show debuts on cable next year. The entire season will be accessible to young viewers, who are increasingly showing a penchant for consuming content on mobile devices. The Disney Junior app has been downloaded over 5 million times, and Disney claims that iPads and other tablets are increasingly becoming “first screens” for pre-school age viewers. These Plurals are growing up completely accustomed to the idea that content can come from anywhere at any time, travel with them, and be set to their schedule. They call the shots when it comes to consuming content, and their understanding of appointment watching could be close to nonexistent. Disney is not the only brand embracing pre-cable mobile delivery: MTV recently released the entire season of the new docu-drama Wait 'Til Next Year on their network app before its TV start.  
 
The next generation of television viewers will have even less of a commitment to the actual television…

 
 

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The Newsfeed

Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and Live.ly, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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