It’s a Small Screen After All

Does TV as we know it have an expiration date? As content sources diversify thanks to streaming services' success with original content, and young viewers continue to turn to new devices to get their entertainment fix, the television world is swiftly changing—creating a new generation of viewers who have a completely different set of entertainment expectations.
 
Netflix has been a clear pioneer in the new trend of releasing entire seasons of a show at one time, having done so successfully with original shows like House of Cards and Orange is the New Black. Now, the practice is beginning to trickle over to traditional networks, who are testing the binge-watching waters with the next generation of viewers. Last month, Disney announced that they would be releasing their new show Sheriff Callie’s Wild West directly to their Watch Disney Junior app before the show debuts on cable next year. The entire season will be accessible to young viewers, who are increasingly showing a penchant for consuming content on mobile devices. The Disney Junior app has been downloaded over 5 million times, and Disney claims that iPads and other tablets are increasingly becoming “first screens” for pre-school age viewers. These Plurals are growing up completely accustomed to the idea that content can come from anywhere at any time, travel with them, and be set to their schedule. They call the shots when it comes to consuming content, and their understanding of appointment watching could be close to nonexistent. Disney is not the only brand embracing pre-cable mobile delivery: MTV recently released the entire season of the new docu-drama Wait 'Til Next Year on their network app before its TV start.  
 
The next generation of television viewers will have even less of a commitment to the actual television…

 
 

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The Newsfeed

“I think we have a tendency to think that the world revolves around us and what we want and having a hard time to live up to the standards of having/living a perfect life.”—Female, 22, WA

A new quiz app’s R-rated categories are capturing teens’ attention. FriendO is rising through the ranks of the app store, but not by following the Play Nice, PG strategy that took tbh viral. FriendO users move up their friends’ rankings boards as they answer questions about each other, proving their friendship. If someone sends the app to three friends, they unlock NSFW categories like MSFK (Marry, Sex, Friend, Kill). But people are worried that none of these categories are barred to young users. (Mashable)

TGI Fridays is adding Instagrammable milkshakes to their menu with “cascading toppings,” “suspiciously” similar to Black Tap’s infamous creations. The “Extreme” milkshakes “take dessert to the next level” with a seasonal option piled high with Christmas cookies, and a s’mores shake topped with marshmallows, Oreos, and graham cracker crumbs. If that’s not enough to get Millennials in the door of chain restaurants that they notoriously avoid, both shakes can be ordered “boozy” (a tactic we’ve seen before). (Grub Street)

Seventeen is creating an LGBTQ community for teens with their new, “social-first” platform, Here. Instagram and Facebook form the main hub of Here, along with a dedicated vertical on Seventeen itself. Launched less than a week ago, content is already popping up on social and the site. Seventeen is appealing to the Genreless Generation, and one editor said Here will be “a resource and a place for teens to express themselves.” (Fashionista)

Rising musician Tallia Storm says her Instagram paid for her debut album. Lauded by Sir Elton John and Nile Rodgers, 19-year-old Storm leveraged The Influencer Effect for her own gain: Her debut album, Teenage Tears, was entirely self-financed via her earnings as a “fashion ‘it girl’” and Instagram influencer with over 300,000 followers. As a result, she had full creative freedom and became a “part of the growing staple of acts who are not repped by a major label.” Oh, and she got to open for Sir Elton John. (PR Newswire)

Kylie Cosmetics, Kylie Jenner’s online-only beauty brand sensation, has teamed up with Topshop to drive young shoppers in-store. Brick-and-mortar is far from dead, with research from TABS Analytics showing 66% of shoppers prefer to purchase new cosmetics in-store—and brands like this one are betting on IRL retail. Kylie Cosmetics is now available at seven Topshop stores across the country for just five weeks, and they’re accruing long lines of fans to test out the coveted lip kits in person. (BuzzFeed)

“…[Rick and Morty] has our generation's sense of nihilism, fear of wasted time, humor in unpredictability, and shy optimism in human relations.”—Female, 17, TX

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