It’s a Nice Day for a Budget Wedding

Last week we took a look at how Millennials are approaching the wedding years—and how they could change the traditions of the big white celebration. Our infographic revealed that 60% say planning a wedding is too much work, and 45% say weddings today aren’t as important as they used to be. The rise of the big-budget wedding over the last few decades has made wedding planning, and major nuptial splurging a well-publicized part of Millennials formative years, and it looks like they might not be buying into the hype when it comes to planning their big day. 62% agree that weddings have become too big73% say they would rather have a small inexpensive wedding than a big expensive wedding, and a whopping 83% say that weddings today have become too expensive. It’s no wonder: In 2012, the average cost of a wedding rose to over $28,000—a hefty amount for a generation suffering from student debt and low employment, especially when 46% of them say that the couple paying for the wedding themselves is in style. The recession has made this group at least temporarily, if not permanently, budget-conscious. Though weddings won’t stop being big business anytime soon, a growing segment of young future brides and grooms are looking to more wallet-friendly options for their celebrations, and smart tuned-in brands are starting to respond. Here are some of the affordable wedding options that Millennials are beginning to tap into, from engagement to reception. 


Fast Company  has called the traditional three-months’ salary engagement ring “a prehistoric idea“ for Millennials, who put more emphasis on having luxury experiences than owning luxury goods. Qualitatively, we see that more Millennials are turning towards vintage rings to cut costs. Another developing trend is the understated engagement…


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Millennial News Feed

Quote of the Day: “I would want anyone that is not named Clinton or Trump to be the next president.”—Male, 23, NY

Millennials are so not feeling this election. In a recent Wall Street Journal/NBC News poll, only 54% of voters under the age of 35 say they are highly interested in the current campaign, a 6% decrease from 2012, and 18% below the general voter population. Millennials’ level of enthusiasm is a stark contrast from the past two presidential campaigns, which is troubling for current candidates since President Obama’s election relied heavily on the college student vote in battleground states. The poll—which was conducted from Oct. 10-13—also revealed that Clinton was leading Trump among 18-29-year-old voters by only 13%. (The Wall Street Journal

Chipotle has launched a weekly Snapchat show to get Millennials on their side once again. School of Guac is targeted to 13-24-year-olds, and is described as “after-school special meets variety show meets satirical news program.” Young performer Lorena Russi hosts the minute-long episodes, which can vary from DIY with burrito foil to an explanation on why tortilla chips are triangular. Unlike other brands’ TV programming created for Snapchat, Chipotle’s resembles the polished content usually found on traditional TV, and even incorporates fake commercials.  (Digiday

Millennials will be a crucial player in the real estate revolution of next year. In what is described as a “‘Oh, shift’ moment” for the housing market, 52% of potential home buyers next year will be first-timers, and 61% of them will be under the age of 35—according to an annual survey from®. Millennials will be mostly seeking a home is for growing families, and almost four in ten of 25-34-year-olds say single-family homes will be the type they’ll be looking to buy, followed by townhomes. Ample space, yards, and safe neighborhoods are also in demand, with 28% stating they will like to live near the suburbs, followed by 22% who prefer outlying suburbs. (

Netflix is almost “12 times more popular among teens” compared to other streaming services. Piper Jaffray’s recent semiannual survey on U.S. teenagers revealed that 37% of teens are watching Netflix daily— a significant number when only 3% can say the same for Hulu and Amazon Prime Video. YouTube came in second for teen daily video consumption at 26%, an upward trend for the platform and the first time it has come ahead of cable TV which followed at 25%. (Tech Times

Facebook wants to connect online friends in the offline world. The social platform has released a new batch of tools to let users buy tickets to events, schedule appointment with businesses, and get local dining recommendations from friends by selecting an area from their News Feed maps. The update was created to solve the “unbelievably challenging process in 2016 to figure out what there is to go do, and then…decide which of those things you want to go do and then actually engage in the doing of said things." They’ve also expanded activity streams to let users track what events their friends go to and their suggestions. (Mashable

Quote of the Day: “I like Last Week Tonight With John Oliver because he dives very deep into topics that are not always appealing, pleasant, or interesting. He turns these topics into something hilarious, entertaining, and educational at the same time.”—Male, 32, KY

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