iPhone X Memes, Bodega Backlash, & Bad Pizza Are on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two ex-Googlers feel the internet’s wrath for threatening bodegas, iPhone X and all its memes do not disappoint, an inclusive fashion week show makes headlines (with a little help from SNL’s Leslie Jones), and more stories you do not want to miss this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Bands Together For Bodegas

It could have been the implied desire to make beloved mom and pop shops “a thing of the past.” It could have been co-opting the name “Bodega,” or the added insult of using a bodega cat logo—a nod to the kitties that “notoriously lounge” at the same stores under threat. Most likely, all these and more were to blame for the fury directed at two ex-Googlers and their startup this week. Recently profiled by Fast Company, Bodega places customizable pantry boxes into apartment buildings, dorms, gyms, etc., providing food items and household goods. The startup’s vision and arguably culturally insensitive name set off a huge, angry, and viral response, as evidenced by one tweet with over 11,000 likes: “Wealthy tech bros are so uncomfortable interacting w working class POC that they think a glorified vending machine is better than a bodega.” The founders have since apologized, stating, "Challenging the urban corner store is not and has never been our goal.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingiPhone X (& its Memes) Do Not Disappoint

Apple’s highly anticipated, live-streamed announcement of iPhone X this week did not disappoint—and neither did the rush of memes created in response. Its $999 price tag, the overshadowing of the also new iPhone 8, and double screens all served as inspiration for internet hilarity—but it was its facial-ID unlocking feature that went most viral. A lot of people made the same joke about Game of Thrones’ Arya Stark’s face-stealing advantage. Then there’s WWE’s John Cena’s tweet, based on his character’s…


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“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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