iPhone X Memes, Bodega Backlash, & Bad Pizza Are on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two ex-Googlers feel the internet’s wrath for threatening bodegas, iPhone X and all its memes do not disappoint, an inclusive fashion week show makes headlines (with a little help from SNL’s Leslie Jones), and more stories you do not want to miss this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Bands Together For Bodegas

It could have been the implied desire to make beloved mom and pop shops “a thing of the past.” It could have been co-opting the name “Bodega,” or the added insult of using a bodega cat logo—a nod to the kitties that “notoriously lounge” at the same stores under threat. Most likely, all these and more were to blame for the fury directed at two ex-Googlers and their startup this week. Recently profiled by Fast Company, Bodega places customizable pantry boxes into apartment buildings, dorms, gyms, etc., providing food items and household goods. The startup’s vision and arguably culturally insensitive name set off a huge, angry, and viral response, as evidenced by one tweet with over 11,000 likes: “Wealthy tech bros are so uncomfortable interacting w working class POC that they think a glorified vending machine is better than a bodega.” The founders have since apologized, stating, "Challenging the urban corner store is not and has never been our goal.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingiPhone X (& its Memes) Do Not Disappoint

Apple’s highly anticipated, live-streamed announcement of iPhone X this week did not disappoint—and neither did the rush of memes created in response. Its $999 price tag, the overshadowing of the also new iPhone 8, and double screens all served as inspiration for internet hilarity—but it was its facial-ID unlocking feature that went most viral. A lot of people made the same joke about Game of Thrones’ Arya Stark’s face-stealing advantage. Then there’s WWE’s John Cena’s tweet, based on his character’s…


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“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

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