iPhone X Memes, Bodega Backlash, & Bad Pizza Are on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two ex-Googlers feel the internet’s wrath for threatening bodegas, iPhone X and all its memes do not disappoint, an inclusive fashion week show makes headlines (with a little help from SNL’s Leslie Jones), and more stories you do not want to miss this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Bands Together For Bodegas

It could have been the implied desire to make beloved mom and pop shops “a thing of the past.” It could have been co-opting the name “Bodega,” or the added insult of using a bodega cat logo—a nod to the kitties that “notoriously lounge” at the same stores under threat. Most likely, all these and more were to blame for the fury directed at two ex-Googlers and their startup this week. Recently profiled by Fast Company, Bodega places customizable pantry boxes into apartment buildings, dorms, gyms, etc., providing food items and household goods. The startup’s vision and arguably culturally insensitive name set off a huge, angry, and viral response, as evidenced by one tweet with over 11,000 likes: “Wealthy tech bros are so uncomfortable interacting w working class POC that they think a glorified vending machine is better than a bodega.” The founders have since apologized, stating, "Challenging the urban corner store is not and has never been our goal.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingiPhone X (& its Memes) Do Not Disappoint

Apple’s highly anticipated, live-streamed announcement of iPhone X this week did not disappoint—and neither did the rush of memes created in response. Its $999 price tag, the overshadowing of the also new iPhone 8, and double screens all served as inspiration for internet hilarity—but it was its facial-ID unlocking feature that went most viral. A lot of people made the same joke about Game of Thrones’ Arya Stark’s face-stealing advantage. Then there’s WWE’s John Cena’s tweet, based on his character’s…

 
 

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The Newsfeed

“My generation feels entitled and is less willing to put in hard work to get the results they want.”—Female, 17, VA

CoverGirl is getting a marketing makeover to impress Millennials. The brand is changing up their slogan for the first time since 1997, with “Easy, Breezy, Beautiful Covergirl” getting traded for “I Am What I Make Up.” To go along with the new tagline, an inclusive lineup of new CoverGirls will debut the revamped brand—from 69-year-old Maye Musk to pro motorcycle rider Shelina Moreda. Finally, products will be taking on the Less is More trend with “sleeker, more minimal black and white packaging” and a logo to match—a familiar branding makeover move. (Racked)

Riverdale’s recent premiere pulled impressive ratings, especially among young adults—and the show may have Netflix to thank for it. The Archie-remake grew in popularity by 67% from last winter’s premiere and 140% with women under 35. But it gained the most ground with teens, jumping an impressive 467% from last winter’s premiere, making it the most popular show from The CW among teens since The Vampire Diaries in 2012. The show’s presence on Netflix during the off-season may have helped attract young viewers, allowing them to binge the series and get addicted on their time—The Binge Effect at work. (Vulture)

Essential oils are the latest wellness trend to gain traction, appealing to Millennials’ desire to ease anxiety. The most stressed generation to date is turning to little vials of “something between a perfume and a potion” to calm their minds and remedy simple sicknesses. Companies aren’t missing the opportunity to capitalize on the growing demand. Two major brands, Young Living and doTerra, “have more than three million customers apiece, and a billion dollars in annual sales.” (The New Yorker)

The majority of teachers say that life skills are more important to success today than academics. According to research out of the U.K., more than half of teachers believe so-called “’soft’ skills,” including perseverance, the ability to problem-solve, and communicate effectively are more important than “academic knowledge and technical skills.” Unfortunately, institutions often focus on test scores instead of “social and emotional learning, or character.” The good news is groups are pushing for change and “teaching ‘character’ is taking hold everywhere.” (Quartz)

Throw that “Me, Me, Me Generation” stereotype out the window, because Millennials are probably not any more narcissistic than previous generations. (Sorry, Time Magazine.) A report published in Psychological Science compared students from a ‘90s study with students in the 2000s and 2010s and found that today’s youth are “at best” equally as self-involved as young people of the past, and may actually be less narcissistic. The professor who led the study reports, “The kids are all right. There never was a narcissism epidemic, despite what has been claimed.” (Uproxx)

“My love of video games and knowledge of technology and streaming naturally eased me into the world of esports.”—Female, 23, FL

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