iPhone X Memes, Bodega Backlash, & Bad Pizza Are on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Two ex-Googlers feel the internet’s wrath for threatening bodegas, iPhone X and all its memes do not disappoint, an inclusive fashion week show makes headlines (with a little help from SNL’s Leslie Jones), and more stories you do not want to miss this week!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingThe Internet Bands Together For Bodegas

It could have been the implied desire to make beloved mom and pop shops “a thing of the past.” It could have been co-opting the name “Bodega,” or the added insult of using a bodega cat logo—a nod to the kitties that “notoriously lounge” at the same stores under threat. Most likely, all these and more were to blame for the fury directed at two ex-Googlers and their startup this week. Recently profiled by Fast Company, Bodega places customizable pantry boxes into apartment buildings, dorms, gyms, etc., providing food items and household goods. The startup’s vision and arguably culturally insensitive name set off a huge, angry, and viral response, as evidenced by one tweet with over 11,000 likes: “Wealthy tech bros are so uncomfortable interacting w working class POC that they think a glorified vending machine is better than a bodega.” The founders have since apologized, stating, "Challenging the urban corner store is not and has never been our goal.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingiPhone X (& its Memes) Do Not Disappoint

Apple’s highly anticipated, live-streamed announcement of iPhone X this week did not disappoint—and neither did the rush of memes created in response. Its $999 price tag, the overshadowing of the also new iPhone 8, and double screens all served as inspiration for internet hilarity—but it was its facial-ID unlocking feature that went most viral. A lot of people made the same joke about Game of Thrones’ Arya Stark’s face-stealing advantage. Then there’s WWE’s John Cena’s tweet, based on his character’s…


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Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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