Instagram VS Snapchat: Who’s Really Winning With Gen Z & Millennials?

The competition between the two platforms is fierce—but who’s really winning the battle for young consumers? We tapped into our social media tracker to compare, and see which Gen Z and Millennials are using more…

For some time now, Instagram has been adding features that look remarkably like their competitor Snapchat’s—all in the name of the battle for young consumers. Last year, Instagram added Stories, a signature feature of Snapchat, and in April it was announced that Instagram Stories was beating out the app it was accused of copying, used by 200 million daily—more than Snapchat’s 161 million. And Instagram has continued to compete with its “rival” by mimicking the features that made it popular; they introduced ephemeral messaging, added geostickers, and other features that feel Snapchat-esque. In May, Instagram copied the last thing it can from Snapchat: face filters. Though the ability to add fun AR filters to selfies is clearly a clone, there are a few differences. Hashtags can be applied to stories to link to that hashtag’s page, and there’s also an eraser (though it can’t remove real-world objects like Snapchat’s) and a rewind mode. But these differences are small when looking at the overall trend: Instagram has been coming for Snapchat's shiny crown, and some began to believe that they were winning it. 

TechCrunch reported that Instagram reached 700 million active users a few months ago, and that the app hit the new user mark just four months after reaching 600 million. The introduction of Instagram stories may have been a major contributor to its accelerated growth…but of course those are overall users. Recently, eMarketer predicted that Snapchat will overtake both Facebook and Instagram among teen users by the end of the year, and the competition between the two sites is…

 
 

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“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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