Instagram VS Snapchat: Who’s Really Winning With Gen Z & Millennials?

The competition between the two platforms is fierce—but who’s really winning the battle for young consumers? We tapped into our social media tracker to compare, and see which Gen Z and Millennials are using more…

For some time now, Instagram has been adding features that look remarkably like their competitor Snapchat’s—all in the name of the battle for young consumers. Last year, Instagram added Stories, a signature feature of Snapchat, and in April it was announced that Instagram Stories was beating out the app it was accused of copying, used by 200 million daily—more than Snapchat’s 161 million. And Instagram has continued to compete with its “rival” by mimicking the features that made it popular; they introduced ephemeral messaging, added geostickers, and other features that feel Snapchat-esque. In May, Instagram copied the last thing it can from Snapchat: face filters. Though the ability to add fun AR filters to selfies is clearly a clone, there are a few differences. Hashtags can be applied to stories to link to that hashtag’s page, and there’s also an eraser (though it can’t remove real-world objects like Snapchat’s) and a rewind mode. But these differences are small when looking at the overall trend: Instagram has been coming for Snapchat's shiny crown, and some began to believe that they were winning it. 

TechCrunch reported that Instagram reached 700 million active users a few months ago, and that the app hit the new user mark just four months after reaching 600 million. The introduction of Instagram stories may have been a major contributor to its accelerated growth…but of course those are overall users. Recently, eMarketer predicted that Snapchat will overtake both Facebook and Instagram among teen users by the end of the year, and the competition between the two sites is…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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