Instagram VS Snapchat: Who’s Really Winning With Gen Z & Millennials?

The competition between the two platforms is fierce—but who’s really winning the battle for young consumers? We tapped into our social media tracker to compare, and see which Gen Z and Millennials are using more…

For some time now, Instagram has been adding features that look remarkably like their competitor Snapchat’s—all in the name of the battle for young consumers. Last year, Instagram added Stories, a signature feature of Snapchat, and in April it was announced that Instagram Stories was beating out the app it was accused of copying, used by 200 million daily—more than Snapchat’s 161 million. And Instagram has continued to compete with its “rival” by mimicking the features that made it popular; they introduced ephemeral messaging, added geostickers, and other features that feel Snapchat-esque. In May, Instagram copied the last thing it can from Snapchat: face filters. Though the ability to add fun AR filters to selfies is clearly a clone, there are a few differences. Hashtags can be applied to stories to link to that hashtag’s page, and there’s also an eraser (though it can’t remove real-world objects like Snapchat’s) and a rewind mode. But these differences are small when looking at the overall trend: Instagram has been coming for Snapchat's shiny crown, and some began to believe that they were winning it. 

TechCrunch reported that Instagram reached 700 million active users a few months ago, and that the app hit the new user mark just four months after reaching 600 million. The introduction of Instagram stories may have been a major contributor to its accelerated growth…but of course those are overall users. Recently, eMarketer predicted that Snapchat will overtake both Facebook and Instagram among teen users by the end of the year, and the competition between the two sites is…

 
 

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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