Dispatches From The Tween And Gen Y Panels At The Millennial Mega Mashup

What better way to learn about youth at the Millennial Mega Mashup than by meeting members of this generation? Through the Smarty Pants’ annual tween panel and Ypulse’s annual Meet the Millennials Live Discussion we learned about what 8-27 year olds are interested in, their habits, what brands they love, and where they think companies can improve…

Insights From The Smarty Pants Tween Panel

Meet The Tweens

Kaitlyn, age 10 and in 4th grade, loves the brand Justice because of the cool clothes they sell and the journals she can write in; Lego friends because she can make buildings and it’s like an adventure; Barbie because she can play with them like they’re real people; Hello Kitty because she’s cute, and her iPod because she can go to YouTube, play games, and look up homework definitions. Her room is a mixture of Bella Thorne and Hello Kitty.

Savannah, age 10 and in 4th grade, loves Monster High because they’re different than other dolls and have cool accessories and clothes. She has a collection of stuffed animals, including a monkey, Miss Piggy, a pillow pet, and Angry Birds. She likes playing sports, including softball with her grandpa, and likes to play outside. She’s in Girl Scouts with her friends, including Kaitlyn, and likes it because it combines community service and fun activities.

Fernando, age 9 and in 3rd grade, likes to play with monster trucks. He’s played baseball, soccer, and basketball since he was younger. He has a flat screen TV in his room to watch movies and likes listening to music. He likes paintball — it’s fun even though it hurts sometimes. His favorite brands are Adidas and Nike because they’re colorful and comfortable. He likes the WWE and The Rock is his favorite celebrity.

Mia, age 9 and in 3rd grade, has decorated her own room with lamps and a…


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Millennial News Feed

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

Teens may not be able to remember a time before the internet—but that doesn’t necessarily make them more internet-savvy than older users. Research in the UK found that only 31% of 12-15-year-olds and 16% of 8-11-year-olds could tell the difference between Google ads and Google search results, even when ads were labeled. The findings indicate that young consumers still need to “develop the knowhow they need to navigate the online world.” (The Verge)

Last week, Pew survey results showing that 40% of Millennials are “against free speech” that is offensive to minority groups were widely reported—but a closer look might prove those conclusions were a “false alarm.” Though there is no data to directly compare the question to, there are “numerous examples” that show that multiple generations have held similar views for decades. (NYMag)

Ypulse’s exclusive holiday shopping survey found 61% agree with the statement “I can't stand crowds and don’t shop in-store on Black Friday.” Their decision to shop from home is shifting the consumer holiday: the National Retail Federation found that more people shopped online than in stores during Thanksgiving and Black Friday weekend. Major chains are adjusting by moving many of their big deals online as well. (WSJ)

Thought we know 35% of Millennial voters would choose Bernie Sanders if the election was tomorrow, there is still a long time before election day, and a new app is ready to educate about the candidates, the Millennial way. Voter uses the Tinder “swipe left/swipe right” format to help users to find the candidates and parties that share their views. A series of questions sort users into political pools, and give them a breakdown of the issues they agree and disagree on, as well as contacts and donation links. (PSFK)

Brands have been leaning into nostalgia and bringing back Millennials’ childhood favorites all year—and it isn’t close to over. Rumors are flying that the wonderfully disgusting Ghostbusters themed Hi-C Ecto Cooler is coming back for the release of the film’s reboot in 2016. Neon orange Ecto Cooler was originally put on the shelves in 1987, featured the beloved Slimer, and was so popular it outlasted the Ghostbusters cartoon. (AVClub)

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

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