Dispatches From The Tween And Gen Y Panels At The Millennial Mega Mashup

What better way to learn about youth at the Millennial Mega Mashup than by meeting members of this generation? Through the Smarty Pants’ annual tween panel and Ypulse’s annual Meet the Millennials Live Discussion we learned about what 8-27 year olds are interested in, their habits, what brands they love, and where they think companies can improve…

Insights From The Smarty Pants Tween Panel

Meet The Tweens

Kaitlyn, age 10 and in 4th grade, loves the brand Justice because of the cool clothes they sell and the journals she can write in; Lego friends because she can make buildings and it’s like an adventure; Barbie because she can play with them like they’re real people; Hello Kitty because she’s cute, and her iPod because she can go to YouTube, play games, and look up homework definitions. Her room is a mixture of Bella Thorne and Hello Kitty.

Savannah, age 10 and in 4th grade, loves Monster High because they’re different than other dolls and have cool accessories and clothes. She has a collection of stuffed animals, including a monkey, Miss Piggy, a pillow pet, and Angry Birds. She likes playing sports, including softball with her grandpa, and likes to play outside. She’s in Girl Scouts with her friends, including Kaitlyn, and likes it because it combines community service and fun activities.

Fernando, age 9 and in 3rd grade, likes to play with monster trucks. He’s played baseball, soccer, and basketball since he was younger. He has a flat screen TV in his room to watch movies and likes listening to music. He likes paintball — it’s fun even though it hurts sometimes. His favorite brands are Adidas and Nike because they’re colorful and comfortable. He likes the WWE and The Rock is his favorite celebrity.

Mia, age 9 and in 3rd grade, has decorated her own room with lamps and a…

 
 

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Millennial News Feed

Quote of the Day: “I share my selfies by making it my profile picture.” —Female, 23, IL

It’s time to let go of the stereotype that men hate shopping: men are actually spending about $10 more than women on clothing and accessories each month, according to a new study. Menswear is expected to expand by 8.3% in the next year, 4.1% more than womenswear. Not surprisingly, Millennial guys are approaching their fashion and shopping differently, with males under 35-years-old more likely to purchase athletic and athleisure styles. Younger male consumers are also 27% more likely than those over 35-years-old to be influenced by sales staff. (The Muse)

Second screen marketing was one of the big trends of this Sunday’s big game, and Instagram reports that 38 million users engaged with Super Bowl content 155 million times that day. Social media vendor Engagement Labs looked at likes, comments, and clicks to see which brands were the event’s Insta-MVPs and declared Pokémon, Disney’s The Jungle Book,Squarespace, SoFi, and Acura the top five performers. Pokémon asked viewers to call out all the Pokémon references their ad in the Instagram comments, and The Jungle Bookposted a link to the full movie trailer on Instagram right after airing it on TV. (Adweek

Blend is a texting app “built for Gen Z,” with plans to use their popularity on college campuses to grow into competition for WhatsApp and iMessage. The app was created by two college drop-outs who secured $3 million in funding after the release of a controversial promotional video made the app go viral on the former students’ Michigan campus. Their biggest challenge will be retaining Millennials and teens in the crowded messaging space, and Blend is relying on their “snappy design” and focus on photos and video sharing to get them on top.
(San Francisco News

Millennials know you think they’re narcissistic—and they think so too. New research shows Millennials agree that they are more self-involved than older generations: 18-25-year-olds rated themselves a 61.4 (on a 100-point scale) for narcissism, and rated those 60 years or older at 38. However, older respondents “in particular piled on Millennials for their narcissism, while absolving their own age group,” and those 60 and older ranked Millennials as 65.3 on the narcissism scale, and put themselves at 26.5. Unsurprisingly, the study notes that Millennials don’t appreciate constantly being told they’re narcissistic. (Mental Floss

Millennials are looking for something to talk about on social media, and IfOnly is providing the exclusive experiences they can be proud to broadcast. When we first wrote about the site their target users were those with a lot more to spend, but over the past few months they’ve been adding “amazing but highly accessible” offerings—like playing with pandas at a zoo—for a broader audience, priced at $50-$125 per person. IfOnly believes that Millennials on social media will pave the way to their success: “they’re on social media channels, where it’s not fun to post about a belt but it is fun to [post a picture, saying], ‘Check me out backstage.’” (TechCrunch

Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”

—Male, 31, NY

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