Dispatches From The Tween And Gen Y Panels At The Millennial Mega Mashup

What better way to learn about youth at the Millennial Mega Mashup than by meeting members of this generation? Through the Smarty Pants’ annual tween panel and Ypulse’s annual Meet the Millennials Live Discussion we learned about what 8-27 year olds are interested in, their habits, what brands they love, and where they think companies can improve…

Insights From The Smarty Pants Tween Panel

Meet The Tweens

Kaitlyn, age 10 and in 4th grade, loves the brand Justice because of the cool clothes they sell and the journals she can write in; Lego friends because she can make buildings and it’s like an adventure; Barbie because she can play with them like they’re real people; Hello Kitty because she’s cute, and her iPod because she can go to YouTube, play games, and look up homework definitions. Her room is a mixture of Bella Thorne and Hello Kitty.

Savannah, age 10 and in 4th grade, loves Monster High because they’re different than other dolls and have cool accessories and clothes. She has a collection of stuffed animals, including a monkey, Miss Piggy, a pillow pet, and Angry Birds. She likes playing sports, including softball with her grandpa, and likes to play outside. She’s in Girl Scouts with her friends, including Kaitlyn, and likes it because it combines community service and fun activities.

Fernando, age 9 and in 3rd grade, likes to play with monster trucks. He’s played baseball, soccer, and basketball since he was younger. He has a flat screen TV in his room to watch movies and likes listening to music. He likes paintball — it’s fun even though it hurts sometimes. His favorite brands are Adidas and Nike because they’re colorful and comfortable. He likes the WWE and The Rock is his favorite celebrity.

Mia, age 9 and in 3rd grade, has decorated her own room with lamps and a…


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Millennial News Feed

Quote of the Day: “My financial priority is getting a job and getting out of my parents’ house.” –Male, 20, WA

Virtual reality is poised to become an entertainment game-changer—could it revolutionize education as well? Google is pioneering Expeditions, a new “virtual field trip” program that reaches out to schools with lessons that integrate virtual reality viewers. Expensive VR headsets are not necessary since Google Cardboard is used, allowing a very new technology to be brought into classrooms at an early stage. (NYTimes)

Millennials are bringing their financial preferences to wedding planning. A survey from The Knot and PayPal found that 44% of couples wish they could make all their vendor payments via smartphone, and 42% were surprised their vendors did not accept electronic payments. They also want the “I do” day to be money-hassle-free: 70% think automated payments for remaining balances on the wedding day would be helpful. (MarketWatch)

Smartphones present a whole new set of social problems for Millennials—especially when they’re using them while drinking. New app Drunk Mode, targeting college kids, is designed to make phones safe to use while under the influence: select contacts are hidden for 12 hours to prevent dangerous drunk dialing, the “Find My Drunk” feature uses GPS to help users find drunk friends, and there are also tools for hailing safe rides and retracing intoxicated footsteps. (Springwise)

After years of magical, mystical creatures and dystopian horror stories ruling YA shelves, a new wave of novels are making more relatable narratives popular again. According to Scholastic, “realism is on the rise,” and books that feature the problems of real-world teens are the next big thing. Recent examples include 21 PromsHomeroom Diaries, and Me and Earl and the Dying Girl, which was also turned into a feature film. (Scholastic)

In 2014, designer Rebecca Minkoff opened her stores of the future, featuring digital fitting rooms with large, mirrored touch screen walls that allow visitors to browse the latest collections, runway shows, photos, and other brand content . Almost a year later, those tech dressing rooms are being credited with tripling expected clothing sales. Minkoff says, “Trying something on signifies intent, and the customer may not have been thinking about buying a dress, but they see it suggested on the screen and know to ask for it.” (Digiday)

Quote of the Day: “My biggest financial goal is Financial independence from my parents.” –Female, 22, MA

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