Infographic Snapshot: Millennials on Wedding Trends

Millennials may be delaying their walks up the aisle, but once they get there, they're making the moment memorable by keeping up with the latest trends. We've been tracking what's trending over the years, and we checked in to see what's in and what's out when it comes to their happily-ever-afters...

Millennials were once accused of killing marriage, but the reality is they are just changing the path to the altar. According to Ypulse research that will be released soon, over three in five 13-35-year-olds agree marriage is the end goal to any serious relationship, but (like many other adult milestones) they aren’t in a rush to get there. Those that have put a ring on it though are ringing in a new era of weddings trends, made up of traditions both classic and novel. We’ve been keeping track of these trends over the years, asking Millennials which ones are staying in-style and which are going out of vogue. And they would know. As outlined below, nine in ten Millennials have been to a wedding in their lifetime, and close to half say they plan to or have already gone to a wedding this year. As we know, trends sometimes have a short time in the sun, so in our infographic snapshot below we reveal the top wedding trends for 2018, check in on which past trends have had a happily ever after (so far), and what essentially makes up a good wedding.

To download the PDF version of this insight article, click here

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies