Infographic Snapshot: Millennials on Wedding Trends

Millennials may be delaying their walks up the aisle, but once they get there, they're making the moment memorable by keeping up with the latest trends. We've been tracking what's trending over the years, and we checked in to see what's in and what's out when it comes to their happily-ever-afters...

Millennials were once accused of killing marriage, but the reality is they are just changing the path to the altar. According to Ypulse research that will be released soon, over three in five 13-35-year-olds agree marriage is the end goal to any serious relationship, but (like many other adult milestones) they aren’t in a rush to get there. Those that have put a ring on it though are ringing in a new era of weddings trends, made up of traditions both classic and novel. We’ve been keeping track of these trends over the years, asking Millennials which ones are staying in-style and which are going out of vogue. And they would know. As outlined below, nine in ten Millennials have been to a wedding in their lifetime, and close to half say they plan to or have already gone to a wedding this year. As we know, trends sometimes have a short time in the sun, so in our infographic snapshot below we reveal the top wedding trends for 2018, check in on which past trends have had a happily ever after (so far), and what essentially makes up a good wedding.

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The Newsfeed

“I eat [Pizza Hut] least two times per month; it's one of my favorite places to go to eat pizza.”—Male, 35, VA

More Millennials are asking for cash wedding registries, and it’s bad news for stores like Bed Bath & Beyond and Williams Sonoma. Increasingly, young couples are asking guests to contribute towards their nest egg, travel, or anything they feel like buying themselves. Companies like Zola and Honeypot have boomed in popularity, offering a personalized platform for their cash registries. However, their success with wedding registries is taking “a key customer acquisition tool” away from home décor stores. (Insider)

The beauty industry is catering to Customization Nation, as more companies crop up to blend unique beauty products for each customer. But can the trend scale? Truly personalized products, like the ones offered by hair care start-up Function of Beauty and makeup company Bite Beauty, take time and resources. But companies that offer base products with just a personalized element or two could be the future of the industry. And big-name brands are getting their feet wet too: Lancôme and CoverGirl have both offered custom-made foundations. (Glossy)

Nordstrom is taking risks to survive retail’s big shifts. Instead of shuttering stores, they’re opening experimental retail locations, revamping their department stores, and making their mark in Manhattan with their first store openings. The long-standing brand also bought ecommerce site HauteLook and the subscription service Trunk Club. So far, their risk-taking hasn’t proved to be a boon to their bottom line—but only time will tell. (WSJ)

Hollister is teaming up with AwesomenessTV to reach Gen Z with a YouTube series. “The Carpe Life” will be a part of a broader campaign, which includes influencer marketingand appeals to young consumers’ love for active, adventurous lifestyles. "The Carpe Life" follows Hollister's first YouTube series, “This is Summer” which “boosted key brand metrics by double digits,” adding on to their overall positive impact on Abercrombie & Fitch’s rising bottom line. (Marketing Dive)

Netflix is switching its strategy, putting less money into “prestige films” for the Post-TV Gen. Instead, they’re churning out more direct-to-video releases. Last year, they bought ten titles at Sundance while this year they had none. While they continue to create original content like the recent The Cloverfield Paradox, they’re betting on less-than-award-worthy films to maintain their hold on Millennial viewers. (The Atlantic)

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

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