Infographic Snapshot: Millennials on Wedding Trends

Millennials may be delaying their walks up the aisle, but once they get there, they're making the moment memorable by keeping up with the latest trends. We've been tracking what's trending over the years, and we checked in to see what's in and what's out when it comes to their happily-ever-afters...

Millennials were once accused of killing marriage, but the reality is they are just changing the path to the altar. According to Ypulse research that will be released soon, over three in five 13-35-year-olds agree marriage is the end goal to any serious relationship, but (like many other adult milestones) they aren’t in a rush to get there. Those that have put a ring on it though are ringing in a new era of weddings trends, made up of traditions both classic and novel. We’ve been keeping track of these trends over the years, asking Millennials which ones are staying in-style and which are going out of vogue. And they would know. As outlined below, nine in ten Millennials have been to a wedding in their lifetime, and close to half say they plan to or have already gone to a wedding this year. As we know, trends sometimes have a short time in the sun, so in our infographic snapshot below we reveal the top wedding trends for 2018, check in on which past trends have had a happily ever after (so far), and what essentially makes up a good wedding.

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The Newsfeed

Quote of the Day: “Time I could be sleeping is time I spend on social media. It's now part of my waking up and going to sleep routine and, for those reasons, I'm feeling done with social media."—Male, 24, CA

MasterCard created an audio-only logo for Generation Voice Activated. The finance brand has debuted a sound they’ll play when people check out using their MasterCard. YPulse data shows that 29% of 18-36-year-olds own a smart speaker device, and that number is only expected to grow along with the use of other audio-activated devices. MasterCard wants to make their brand memorable without visual cues to tap into the $40 billion in revenue voice shopping is expected to generate by 2022. (Fast Company)

Brands are acting uncannily human on Twitter—is it working? Many brands (mainly the food and beverage kind) are “behav[ing] like real people with idiosyncratic personalities” on social media to connect with young consumers. This allows them to “stand out it in a crowded marketplace," explains one marketing professor. And Twitter users are engaging: from Sunny D to Steak-umm, brands are going viral for nihilist, and even depressing, first-person posts. (Vice)

Millennials are buying more greeting cards this Valentine’s Day. The National Retail Federation estimates the industry made as much as $933 million yesterday, compared to $894 million last year. Experts say that Millennials are behind the boost as they buy more expensive, albeit fewer, cards that often have personalized flourishes and functions (like audio). They’re also opting for IRL cards over e-cards because, as one enthusiast explains, "I like giving cards because you can hold it, unlike a text or email.” (NPR)

Brands went beyond romantic messaging for Valentine’s Day this year. Some catered to Millennials’ Treat Yo’Self mentality with collaborations like Tinder and Homesick’s “Single, Not Sorry” candle, while others celebrated Galentine’s Day. Target stocked themed decorations for those hosting girls-only get-togethers and Kay Jewelers set aside a site category for Galentine’s Day gifts. Finally, the NRF estimates that pet owners spent $886 million on their furry friends on Valentine’s Day, and retailers like PetSmart advertised accordingly. (ContentStandard)

More college grads are taking on retail jobs as stores up the ante for new hires. Yes, the trend is fueled by student debt and other financial factors, but also because stores that focus on experience expect more than ever from their customer service reps. Workers at Sweaty Betty, Everlane, and Warby Parker are reportedly trained with workshops, tests, and homework. But while, as one expert explains, “Customers are also coming in with much higher expectations of what level of service they’re going to receive,” retail wages aren’t keeping pace. (Refinery29)

Quote of the Day: “The best thing about social media is to connect with people across geographical boundaries and cultures. I love interacting with people that I wouldn’t have otherwise.”—Female, 22, PA

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