Infographic Snapshot: Millennial Tattoo Trends

How many Millennials actually have tattoos…and why do they get them? We’ve got the full story on their ink, in this Infographic Snapshot…

As we pointed out last year, tattoos have become synonymous with the Millennial image—look for a stock photo of Millennials, and we will guarantee that tattoos are prominently featured. The idea that “every” young person has a tattoo is common—and they’re undoubtedly the generation that has normalized ink. But (perhaps ironically) the reasons they’re getting tattoos are all about being unique, and often their tattoos are a symbol of something very personal. Many Millennials explained to Ypulse that they choose designs to represent someone important to them, or to remind them of something significant. A 25-year-old female told us, “I have three swallows on my shoulder blade for past loved ones,” and a 24-year-old male said his tattoo is, “A ship for my grandpa.” Others described tattoos as representations of values, with a 32-year-old male saying he has, “One back piece that is a memorial, forearm to remind me to stay calm,” and a 20-year-old female telling us she has a “Venus symbol - to carry my feminism with me forever.”

The reasons behind their ink are revealing—though certain designs might trend, they’re not getting ink to follow one. When we surveyed 18-34-year-olds about their ink, we found out how many really have them, why they get them, and more. Here’s the story behind their ink, in our Infographic Snapshot:

Ypulse Gold subscribers can download a pdf of this infographic, along with the full data file from the survey here!

To download the PDF version of this insight article, click here.

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The Newsfeed

Quote of the Day: “It's free to walk to work and I get some exercise in.”—Female, 26, NY

Niche beauty brands have blurred gender lines at their core—can large cosmetics companies play catch up without seeming “disingenuous”? Milk Makeup and Fluide have built their brands on being inclusive, but larger brands sometimes strike consumers as hopping on the band wagon when they try to do the same—especially since they created so many of the gender norms they’re now rallying against. The best way for them to get in on the trend? Start by making their hiring process more inclusive both “behind the lens” and in front of it. (Fast Company)

Starbucks thinks the “health and wellness” trend is to blame for declining Frappuccino sales. Despite marketing efforts like the Unicorn Frappuccino, syrupy drink sales are down 3% from last year. However, rivals like McDonald’s and Dunkin' Donuts could be stealing sugary beverage sales from the coffee giant, meaning young consumers’ penchant for healthification isn't necessarily the culprit. In fact, McDonalds recently debuted two new frozen drinks that earning praising on Twitter. (NYPFox News)

Apple is getting into kids’ content, teaming up with Sesame Workshop for a slate of original shows. Live-action, animated, and puppet-based series will be included in the programming, but Sesame Street itself is not part of the deal. There are no details yet on where Apple will release the shows, meaning they could either shop them to another platform or debut them on their own streaming platform. Considering that Apple has several original program deals in the works, they could be looking to bulk up their own bid in the streaming wars. (Kidscreen)

Twitter and Tumblr posts are getting a new lease on life—as screenshots on Instagram. While young users of Twitter and Tumblr have declined, Ypulse’s Social Media Trackerfound that over half of 13-35-year-olds use Instagram daily. Instagram is the preferred place to post memes, despite many accounts creating their content elsewhere. Why do they switch platforms to post? Instagram’s Discover tab allows faster browsing than Twitter, while Instagram images are displayed in full rather than being cut off, like they are on Twitter. (The Verge)

Eggo sales are down in between seasons of Stranger Things. Yes, the sci-fi series has that much influence on the frozen waffle’s revenue. One Eggo executive explains that they “quickly leveraged the [resulting] consumer engagement” from the show, and it paid off: sales jumped 14% in the fourth quarter of 2017 and 9.4% for the first four months of 2018. However, fewer people are binging the Gen Z & Millennial favorite these days, so Kellogg’s frozen pancakes, waffles, and French toast sales have slowed to just 1.3% year-over-year. (CNN)

Quote of the Day: “I fell in love with trance music.”—Male, 23, NY

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