Infographic Snapshot: Millennial Tattoo Trends

How many Millennials actually have tattoos…and why do they get them? We’ve got the full story on their ink, in this Infographic Snapshot…

As we pointed out last year, tattoos have become synonymous with the Millennial image—look for a stock photo of Millennials, and we will guarantee that tattoos are prominently featured. The idea that “every” young person has a tattoo is common—and they’re undoubtedly the generation that has normalized ink. But (perhaps ironically) the reasons they’re getting tattoos are all about being unique, and often their tattoos are a symbol of something very personal. Many Millennials explained to Ypulse that they choose designs to represent someone important to them, or to remind them of something significant. A 25-year-old female told us, “I have three swallows on my shoulder blade for past loved ones,” and a 24-year-old male said his tattoo is, “A ship for my grandpa.” Others described tattoos as representations of values, with a 32-year-old male saying he has, “One back piece that is a memorial, forearm to remind me to stay calm,” and a 20-year-old female telling us she has a “Venus symbol - to carry my feminism with me forever.”

The reasons behind their ink are revealing—though certain designs might trend, they’re not getting ink to follow one. When we surveyed 18-34-year-olds about their ink, we found out how many really have them, why they get them, and more. Here’s the story behind their ink, in our Infographic Snapshot:

Ypulse Gold subscribers can download a pdf of this infographic, along with the full data file from the survey here!

To download the PDF version of this insight article, click here.

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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