Infographic Snapshot: Millennial Tattoo Trends

How many Millennials actually have tattoos…and why do they get them? We’ve got the full story on their ink, in this Infographic Snapshot…

As we pointed out last year, tattoos have become synonymous with the Millennial image—look for a stock photo of Millennials, and we will guarantee that tattoos are prominently featured. The idea that “every” young person has a tattoo is common—and they’re undoubtedly the generation that has normalized ink. But (perhaps ironically) the reasons they’re getting tattoos are all about being unique, and often their tattoos are a symbol of something very personal. Many Millennials explained to Ypulse that they choose designs to represent someone important to them, or to remind them of something significant. A 25-year-old female told us, “I have three swallows on my shoulder blade for past loved ones,” and a 24-year-old male said his tattoo is, “A ship for my grandpa.” Others described tattoos as representations of values, with a 32-year-old male saying he has, “One back piece that is a memorial, forearm to remind me to stay calm,” and a 20-year-old female telling us she has a “Venus symbol - to carry my feminism with me forever.”

The reasons behind their ink are revealing—though certain designs might trend, they’re not getting ink to follow one. When we surveyed 18-34-year-olds about their ink, we found out how many really have them, why they get them, and more. Here’s the story behind their ink, in our Infographic Snapshot:

Ypulse Gold subscribers can download a pdf of this infographic, along with the full data file from the survey here!

To download the PDF version of this insight article, click here.

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The Newsfeed

“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA

A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)

Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)

BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)

It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)

Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

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