Infographic Snapshot: Millennial Tattoo Trends

How many Millennials actually have tattoos…and why do they get them? We’ve got the full story on their ink, in this Infographic Snapshot…

As we pointed out last year, tattoos have become synonymous with the Millennial image—look for a stock photo of Millennials, and we will guarantee that tattoos are prominently featured. The idea that “every” young person has a tattoo is common—and they’re undoubtedly the generation that has normalized ink. But (perhaps ironically) the reasons they’re getting tattoos are all about being unique, and often their tattoos are a symbol of something very personal. Many Millennials explained to Ypulse that they choose designs to represent someone important to them, or to remind them of something significant. A 25-year-old female told us, “I have three swallows on my shoulder blade for past loved ones,” and a 24-year-old male said his tattoo is, “A ship for my grandpa.” Others described tattoos as representations of values, with a 32-year-old male saying he has, “One back piece that is a memorial, forearm to remind me to stay calm,” and a 20-year-old female telling us she has a “Venus symbol - to carry my feminism with me forever.”

The reasons behind their ink are revealing—though certain designs might trend, they’re not getting ink to follow one. When we surveyed 18-34-year-olds about their ink, we found out how many really have them, why they get them, and more. Here’s the story behind their ink, in our Infographic Snapshot:

Ypulse Gold subscribers can download a pdf of this infographic, along with the full data file from the survey here!

To download the PDF version of this insight article, click here.

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The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

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