Infographic Snapshot: Down The Aisle With Millennials

Here come the Millennials, all dressed in white. 22% of Millennials ages 18 and over are already married, 5% are engaged, 22% plan to be in the near future, and 45% are not married or engaged but are open to the idea. That means a lot more Millennial weddings to come. The real bulk of the Millennial population, which peaked with the birth year of 1990, are now entering “the wedding years.” Already, 40% of Millennials will be attending or have attended a wedding this year. So how will Millennials approach weddings? For years, big budget weddings have been the growing norm. Will this more financially pragmatic group keep splurging on the big day? What traditions will they rethink with their Splice of Life mentality? We decided to find out, and in our biweekly survey of 1000 Millennials, we got the real deal on how they feel about weddings, what they’re planning for their own, and what traditions and trends they might just push out the door:

 

 

 

 
 

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Millennial News Feed

Quote of the Day: “I am the one who buys random beauty products to recommend to friends if they are good.” –Male, 14, KN

Millennial travelers want the opposite of what their parents looked for in a hotel. Marriott International says that while Boomers “wanted familiarity, safety, and comfort," the next generation of travelers “want local and unique.” Global experiments in changing hotels to match their preferences have resulted in pop-up roof bars and locally sourced cheese-and-charcuterie restaurants. The brand predicts that Millennials could make up half of their guests by 2020—if they are able to appeal to them. (Fast Company)

Put your cookbooks away, younger consumers are bringing their devices into the kitchen. Think With Google and Kraft Foods' research revealed that 59% of 25-34-year-olds cook with their smartphones or tablets handy, while consumers over 35-years-old are more likely to print out a recipe. Search interest for “best recipes” on YouTube is reportedly up 48%, and “how to cook that” has become one of the top 10 most popular how-to searches on the site. (MediaPostDirect Marketing News)

The Apple Watch may not be Millennials’ cup of tech tea. A new study finds that “Millennials are dissatisfied with the Watch,” because the thrill of using it wears off after 30 days, and it feels like a “weak extension of their iPhone.” Others felt guilt over wearing the Watch because it seems ostentatious or frivolous. Not having a “killer app” could be another problem, though the initial reactions to the device aren’t necessarily an indication the Watch is doomed. (MSNCNBC)

Taco Bell says that understanding Millennials’ diversity and experience-driven mindset are the keys to being successful with the generation. Transitioning the brand from “Think Outside the Bun” to “Live Mas” is a part of their continued efforts to target younger consumers, who CEO Brian Niccol says see food as experience, not fuel. The chain strives to be “culturally relevant to the 25-year-old” because, “if you’re 40 you want to be 25, and if you’re 15 you want to be 25.” (Fortune)

Is Taco Bell right about the generation? What brand is killing it with Millennials, and what faux-pas are being committed? Is it ok to use young consumers' slang in a campaign? Ypulse Editor in Chief MaryLeigh Bliss visited Fortune Live to talk about the importance of appealing to young consumers, Millennial marketing mistakes, and the brands that are getting it right. (Ypulse)

Quote of the Day: “Anyone with natural beauty [inspires me the most when it comes to health and beauty]....everyday people more than celebrities or those with heavy makeup or fake bodies.” –Female, 32, NY

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