Infographic Snapshot: Cosmetic Surgery, Selfie Culture & Young Females

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We recently looked into the reported surge of cosmetic procedures among young females, asking them which they are interested in doing…

Cosmetic surgeries have been rumored to be on the rise among Millennials. In 2016, The American Society of Plastic Surgeons reported that filler and paralytics procedures had increased by 40% among 20-29-year-olds over six years, and lip enhancement was growing among 13-19-year-olds. At the time, the media called it the “Kardashian Effect,” blaming the increasingly picture-perfect women of the family for the surge in cosmetic surgeries among Millennials. This year, plastic surgeons are still reporting rising trends in procedures, with a shifted focus on the selfie. The American Academy of Facial Plastic and Reconstructive Surgery recently reported that over half of plastic surgeons saw patients who wanted to go under the knife for better front-facing photos over the past year, up 13% from 2016. According to them, “selfie-awareness” is a “movement [that] is only going to get stronger."

The good news is that 72% of young women tell us they feel good about the way they look—a slight increase from 2017 when a 67% felt that way. However, their potentially growing self-confidence hasn’t rendered them immune to the pressures today’s society can place on women—and on their social media image. Sixty-five percent of 13-35-year-old females say they feel pressure to be better looking, and close to half say they wish they looked more like their edited selfies in real life. For the large majority of Millennial women, that burden extends to their body image, with a little less than nine in 10 saying they wish they could change things about their body—and Gen Z females aren’t far behind with two in three having that same wish. So is the pressure to look selfie-ready…

 
 

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The Newsfeed

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

Which brands had the most YouTube subscribers in 2018? In media, Warner Bros. topped the list with 6.4 million subscribers, followed by BBC and ESPN. Apple beat out last year’s winner for tech PlayStation, while Red Bull and Ford remained the reigning champs of food and beverage and automotive, respectively. Finally, Nike was first place in the clothing category for the second year running, with 30,000 more subscribers than their closest competitor, Adidas. (Tubefilter)

A “Little League for esports” is fostering future esports stars—and fans for life. Super League Gaming is bringing some much-needed organization to youth competitive gaming, building teams of young Minecraft, League of Legends, and Clash Royal players, helping them train and compete. But the program isn’t just for the next Ninja; just like traditional sports, kids get a sense of community among like-minded friends. (AP News)

Nielsen reports that Millennials actually consume less media than older demos, but more of it is digital. While the average adult consumes over ten hours of content a day, 18-34-year-olds spend less than eight hours with media. And the heaviest smartphone users are 35-49-year-olds, who spend 20 minutes more each day on average with their phones than Millennials. However, the younger demo does spend 44% of their media time with digital devices, more than older demos that spend more time with TV as they age up. (THR)

Vitaminwater is wagering $100,000 that you can’t give up your smartphone for a year. Contestants have to disconnect from internet-enabled devices where “texting is a pleasant experience” for 365 days and post a pic to Twitter or Instagram explaining why they need the digital detox. And when the year’s up, they have to prove it. Considering that 65% of 13-36-year-olds told Ypulse they would be unable to unplug from their smartphones for a week, earning that $100,000 may be harder than they know. (Fortune)

Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)

Quote of the Day: “People call [video game culture] nerdy but I see nerdy as a positive connotation.”—Female, 28, MA

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