Infographic Snapshot: Cosmetic Surgery, Selfie Culture & Young Females

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We recently looked into the reported surge of cosmetic procedures among young females, asking them which they are interested in doing…

Cosmetic surgeries have been rumored to be on the rise among Millennials. In 2016, The American Society of Plastic Surgeons reported that filler and paralytics procedures had increased by 40% among 20-29-year-olds over six years, and lip enhancement was growing among 13-19-year-olds. At the time, the media called it the “Kardashian Effect,” blaming the increasingly picture-perfect women of the family for the surge in cosmetic surgeries among Millennials. This year, plastic surgeons are still reporting rising trends in procedures, with a shifted focus on the selfie. The American Academy of Facial Plastic and Reconstructive Surgery recently reported that over half of plastic surgeons saw patients who wanted to go under the knife for better front-facing photos over the past year, up 13% from 2016. According to them, “selfie-awareness” is a “movement [that] is only going to get stronger."

The good news is that 72% of young women tell us they feel good about the way they look—a slight increase from 2017 when a 67% felt that way. However, their potentially growing self-confidence hasn’t rendered them immune to the pressures today’s society can place on women—and on their social media image. Sixty-five percent of 13-35-year-old females say they feel pressure to be better looking, and close to half say they wish they looked more like their edited selfies in real life. For the large majority of Millennial women, that burden extends to their body image, with a little less than nine in 10 saying they wish they could change things about their body—and Gen Z females aren’t far behind with two in three having that same wish. So is the pressure to look selfie-ready…


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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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