Infographic Snapshot: Cosmetic Surgery, Selfie Culture & Young Females

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We recently looked into the reported surge of cosmetic procedures among young females, asking them which they are interested in doing…

Cosmetic surgeries have been rumored to be on the rise among Millennials. In 2016, The American Society of Plastic Surgeons reported that filler and paralytics procedures had increased by 40% among 20-29-year-olds over six years, and lip enhancement was growing among 13-19-year-olds. At the time, the media called it the “Kardashian Effect,” blaming the increasingly picture-perfect women of the family for the surge in cosmetic surgeries among Millennials. This year, plastic surgeons are still reporting rising trends in procedures, with a shifted focus on the selfie. The American Academy of Facial Plastic and Reconstructive Surgery recently reported that over half of plastic surgeons saw patients who wanted to go under the knife for better front-facing photos over the past year, up 13% from 2016. According to them, “selfie-awareness” is a “movement [that] is only going to get stronger."

The good news is that 72% of young women tell us they feel good about the way they look—a slight increase from 2017 when a 67% felt that way. However, their potentially growing self-confidence hasn’t rendered them immune to the pressures today’s society can place on women—and on their social media image. Sixty-five percent of 13-35-year-old females say they feel pressure to be better looking, and close to half say they wish they looked more like their edited selfies in real life. For the large majority of Millennial women, that burden extends to their body image, with a little less than nine in 10 saying they wish they could change things about their body—and Gen Z females aren’t far behind with two in three having that same wish. So is the pressure to look selfie-ready…


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The Newsfeed

Quote of the Day: “Being famous is overrated. I would be more happy [sic] being locally known for the good I do in the world in a popular way but not for the wrong reasons.”—Female, 16, UT

Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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