The latest #Challenge sweeping high schools and Twitter, the kitchen gadget that’s gone viral, a meme all about trying to stay non-political, and more stories and trends earning buzz this week!
The Backpack Challenge is sweeping high schools across the nation. To participate, teens line up and throw heavy backpacks at a peer, who needs to run through the launched bags without getting knocked down. The challenge originally began trending in November, but has resurfaced with a vengeance. The #BackpackChallenge hashtag on Twitter surfaces a feed of kids lining up to toss backpacks at one brave challenger. Seem bizarre/confusing? We don’t disagree. But don’t spend too much time trying to figure it out—as with most teen social media challenges (think The Cinnamon Challenge, etc.) there’s little “why” behind this “what.” As one teen told BuzzFeed, “It’s just for fun. There’s no rhyme or reason to it.”
Can cooking tools go viral? The success of the Instant Pot shows us they can. The Instant Pot has become a massive success thanks to viral word of mouth on social media, becoming Amazon’s best-selling item in the U.S. Business Insider calls it “the Internet’s favorite kitchen appliance,” citing the thousands upon thousands of glowing reviews the product has received and the passionate communities of Instant Pot users trading tips and recipes on Reddit, Facebook and beyond. The CEO of the company behind the 7-in-1 gadget says of their viral success, "Cooking is very much a social behavior. If people make good food, they will be raving about it, including the tools used.”
In the contentious political climate we’re experiencing now, everything can be political—from Super Bowl…