Impatient Millennials Are Doing This More Than Ever to Save Time

Their patience is as short as ever, they expect technology (and brands) to save them time and make their lives more seamless—and we’ve got the numbers on what impatient Millennials are doing more than ever before…

When we wrote our Ain’t Nobody Got Time for that trend back in 2014, we were just starting to see startups and brands responding to Millennials’ impatient nature with next-level tech solutions. But in the years since, the on-demand economy has exploded—and now we’ve checked in to see what time-saving solutions the generation is embracing more than ever before.

But first a little background. Wanting everything where and when they want it is a well-known characteristic of Millennials, and they are a generation increasingly short on patience. Time is considered a luxury, and one of the reasons that the on-demand economy has taken off is the desire of consumers, particularly young consumers, to cut out steps and streamline their lives so they can gain more time to do what they actually want—whether that be collecting experiences or binge watching shows. So mundane, irritating, everyday tasks? Ain’t nobody got time for that. This mentality has those who can afford it looking to outsource everything they might not want to do, drawn to those on-demand services that make their lives simpler. Tech giants like Amazon and Google are seriously experimenting with drones to get any product to consumers’ doorsteps as close to instantly as they can. Young consumers are expecting everything faster, easier, and more effortless than ever before and experimenting with tech that takes care of everything they don’t want to.

Three years ago, we took a good look at just how low their patience levels had gotten—and we recently checked in to see if there’s been any change. Here’s what we found: 

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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