Their patience is as short as ever, they expect technology (and brands) to save them time and make their lives more seamless—and we’ve got the numbers on what impatient Millennials are doing more than ever before…
When we wrote our Ain’t Nobody Got Time for that trend back in 2014, we were just starting to see startups and brands responding to Millennials’ impatient nature with next-level tech solutions. But in the years since, the on-demand economy has exploded—and now we’ve checked in to see what time-saving solutions the generation is embracing more than ever before.
But first a little background. Wanting everything where and when they want it is a well-known characteristic of Millennials, and they are a generation increasingly short on patience. Time is considered a luxury, and one of the reasons that the on-demand economy has taken off is the desire of consumers, particularly young consumers, to cut out steps and streamline their lives so they can gain more time to do what they actually want—whether that be collecting experiences or binge watching shows. So mundane, irritating, everyday tasks? Ain’t nobody got time for that. This mentality has those who can afford it looking to outsource everything they might not want to do, drawn to those on-demand services that make their lives simpler. Tech giants like Amazon and Google are seriously experimenting with drones to get any product to consumers’ doorsteps as close to instantly as they can. Young consumers are expecting everything faster, easier, and more effortless than ever before and experimenting with tech that takes care of everything they don’t want to.
Three years ago, we took a good look at just how low their patience levels had gotten—and we recently checked in to see if there’s been any change. Here’s what we found: