If Millennials Could Pick The President…

Pick the PresidentWith about a week left until Election Day, the race is very much on most people’s minds. For many Millennials, it’s the first time they can vote in the election and have their voices heard. So in the spirit of the election and the power of the youth vote, we asked 340 Millennials who they would choose if they could appoint anyone to President. Their responses vary from political figures to pop culture icons, and even some friends and family whom they admire. But one thing’s for sure, they want a strong leader who will represent them, share their values, and most of all, is awesome!

Most Millennials stuck with political figures since they believe these people — including President Obama, Mitt Romney, Hillary Clinton, Bill Clinton, and Ron Paul — know what they’re doing and have experience. However, others thought a little more outside of the box about the best leader. Several mentioned a comedian, which is in line with Comedy Central’s recent findings that Millennials want a political figure who’s humorous and makes an effort to connect with them. Specifically, several mentioned Ellen DeGeneres because they like her views, think she’s smart, and admire that she stands behind causes. Others said Jon Stewart since they trust his judgment, feel that he’s well informed, and funny. Stephen Colbert also came up often for similar reasons, and so did funny man Will Ferrell, reflecting just how important humor is to reaching this age group.

Then there were Millennials who mentioned people that they believe define their generation. Oprah was listed often since some young people feel she has worldwide experience, is intelligent, accepting, and influential. Lady Gaga was also mentioned since she cares about people, causes, and evokes a Millennial spirit in celebrating differences. Even…

 
 
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Quote of the Day: “When I’m deciding where to eat for an occasion, I like to pick somewhere different that sounds interesting.” –Male, 31, PA

Now that YouTube celebrities’ influence is rivaling many Hollywood stars’ sway, more brands are partnering up with online video stars to reach a new, larger audience. These collaborations leave traditional advertisements behind, instead asking creators to put their own spin on the brand while still entertaining viewers. Lionsgate gave several popular creators free reign to create original fan videos for the Hunger Games: Mockingjay release, while Proactiv enlisted beauty blogger Eva Gutowski to incorporate the product into a “goofy relatable DIY video.” (Adweek)

The heavy emphasis on STEM education in recent years may have caused schools to neglect social studies’ subjects. According to federal test scores released this week, eighth-graders’ 2014 U.S. history, geography, and civics scores improved only 1% or saw no change compared to the 2010 test results. The National Council for the Social Studies points out, “STEM is not going to do any good if we don’t have the glue of social studies to make responsible citizens.” (Wall Street Journal)

Do you like green eggs and ham? Netflix is hoping you do, and is turning the beloved Dr. Seuss classic to a 13-episode animated series. The brand appropriately announced the show, produced by Ellen DeGeneres, via rhyme, including the lines: “You can stream it on a phone. You can stream it on your own.” The “richly animated production” could appeal to the current generation of parents, who reportedly like and watch the same movies and TV as their kids. (Adweek)

More and more industries are experimenting with on demand, and Uber is working to make instant gratification even more ubiquitous. The service is planning to use drivers and UberRush couriers to provide same-day delivery for hundreds of merchants and is reportedly in talks with Neiman Marcus, Louis Vuitton, Tiffany’s, and more. Currently there is a separate app for deliveries, but the two sides of the business could soon combine. (Fast Company)

It’s never been easy to have children, but many Millennial parents today are “expected to do more with less.” According to recent data the post recession period “has been especially hard on young parents” and as many as 23% have been in poverty since 2009. Childcare and education have also become more expensive than when Boomers were raising families. However, there is good news. These parents are better educated than previous generations: 56% have had at least some time in college, compared to 43% in 1995. (Washington PostWall Street Journal

Curious about Millennials’ spending habits? Find out exactly how much they're spending and what they’re buying with our tracked data trends that have all the stats, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. (Ypulse)

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