If Millennials Could Pick The President…

Pick the PresidentWith about a week left until Election Day, the race is very much on most people’s minds. For many Millennials, it’s the first time they can vote in the election and have their voices heard. So in the spirit of the election and the power of the youth vote, we asked 340 Millennials who they would choose if they could appoint anyone to President. Their responses vary from political figures to pop culture icons, and even some friends and family whom they admire. But one thing’s for sure, they want a strong leader who will represent them, share their values, and most of all, is awesome!

Most Millennials stuck with political figures since they believe these people — including President Obama, Mitt Romney, Hillary Clinton, Bill Clinton, and Ron Paul — know what they’re doing and have experience. However, others thought a little more outside of the box about the best leader. Several mentioned a comedian, which is in line with Comedy Central’s recent findings that Millennials want a political figure who’s humorous and makes an effort to connect with them. Specifically, several mentioned Ellen DeGeneres because they like her views, think she’s smart, and admire that she stands behind causes. Others said Jon Stewart since they trust his judgment, feel that he’s well informed, and funny. Stephen Colbert also came up often for similar reasons, and so did funny man Will Ferrell, reflecting just how important humor is to reaching this age group.

Then there were Millennials who mentioned people that they believe define their generation. Oprah was listed often since some young people feel she has worldwide experience, is intelligent, accepting, and influential. Lady Gaga was also mentioned since she cares about people, causes, and evokes a Millennial spirit in celebrating differences. Even…

 
 

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“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Magazine covers aren’t dying in the age of digital—even when publications go out of print. Digital-only covers are “captur[ing] the print magazine's tangible essence” while building hype for media brands on social media (especially Instagram). PorterComplexNylonGQ and more publications have taken on the trend, featuring celebrities like Chance the Rapper to Sophie Turner. For magazines looking for a comeback with young consumers, digital-only covers can “translate their own brand for the web." (Fashionista)

Following “a series of scandals,” YouTube is taking major steps to overhaul its video review process and ad placement policies. The new guidelines “kick tens of thousands of video makers out” of the ad program by requiring anyone who generates ad revenue to produce 4,000 hours of content and gain 1,000 subscribers in one year, upping the ante from the previous requirement of 10,000 lifetime views. YouTube is also promising to manually review every video in its top tier of advertising (Google Preferred), and they’ve hired 10,000 new employees in the last year to get the job done. (recode)

Some Millennial parents are applying their minimalist tendencies to their kids’ toy chests to battle play clutter with “toy limitation.” It’s not a new concept—some schools of thought that have “advocate[d] simple, open-ended toys” include Montessori, Waldorf, and RIE—and today’s advocates say limiting toys can improve focus and happiness. A report from the University of Toledo concluded that toddlers “played ‘better’” when given fewer toys, meaning they played with each toy for longer and in more creative ways. However, some parents worry that they’re “denying [their children’s] self-expression” when they limit toys, and so the debate continues. (Slate)

Tostitos is giving fans their very own personalized Super Bowl ads to invite friends to their game parties. The platform takes a user's name, address, and other invite info and spins it into a video perfect for Customization Nation. Each ad features a different combination of Super Bowl clichés, including a “talking baby, puppies, sassy older women, [and] a celebrity pitchman.” Considering Ypulse data shows 64% of 13-34-year-olds watched some or all of the 2017 Super Bowl with friends and family, it’s a safe bet at least some will be sending out invites, possibly with some Tostitos product placement this year. (Adweek)

Facebook’s new feature lets Groups co-view each other’s content. “Watch Party” allows Group admins to show any Facebook video to members simultaneously, and to comment on a “dedicated reel” for a “shared viewing experience.” The feature is another step towards the platform’s new goal to “encourage meaningful social interactions,” and their new focus on Groups. The push for social viewing could possibly be integrated into other aspects of Facebook and its properties, like group chats. (TechCrunch)

“I plan to go to a free barre class at a local studio that is offering them as part of a New Year's promotion.”—Female, 33, MA

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