If Millennials Could Pick The President…

Pick the PresidentWith about a week left until Election Day, the race is very much on most people’s minds. For many Millennials, it’s the first time they can vote in the election and have their voices heard. So in the spirit of the election and the power of the youth vote, we asked 340 Millennials who they would choose if they could appoint anyone to President. Their responses vary from political figures to pop culture icons, and even some friends and family whom they admire. But one thing’s for sure, they want a strong leader who will represent them, share their values, and most of all, is awesome!

Most Millennials stuck with political figures since they believe these people — including President Obama, Mitt Romney, Hillary Clinton, Bill Clinton, and Ron Paul — know what they’re doing and have experience. However, others thought a little more outside of the box about the best leader. Several mentioned a comedian, which is in line with Comedy Central’s recent findings that Millennials want a political figure who’s humorous and makes an effort to connect with them. Specifically, several mentioned Ellen DeGeneres because they like her views, think she’s smart, and admire that she stands behind causes. Others said Jon Stewart since they trust his judgment, feel that he’s well informed, and funny. Stephen Colbert also came up often for similar reasons, and so did funny man Will Ferrell, reflecting just how important humor is to reaching this age group.

Then there were Millennials who mentioned people that they believe define their generation. Oprah was listed often since some young people feel she has worldwide experience, is intelligent, accepting, and influential. Lady Gaga was also mentioned since she cares about people, causes, and evokes a Millennial spirit in celebrating differences. Even…


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"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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