If Millennials Could Pick The President…

Pick the PresidentWith about a week left until Election Day, the race is very much on most people’s minds. For many Millennials, it’s the first time they can vote in the election and have their voices heard. So in the spirit of the election and the power of the youth vote, we asked 340 Millennials who they would choose if they could appoint anyone to President. Their responses vary from political figures to pop culture icons, and even some friends and family whom they admire. But one thing’s for sure, they want a strong leader who will represent them, share their values, and most of all, is awesome!

Most Millennials stuck with political figures since they believe these people — including President Obama, Mitt Romney, Hillary Clinton, Bill Clinton, and Ron Paul — know what they’re doing and have experience. However, others thought a little more outside of the box about the best leader. Several mentioned a comedian, which is in line with Comedy Central’s recent findings that Millennials want a political figure who’s humorous and makes an effort to connect with them. Specifically, several mentioned Ellen DeGeneres because they like her views, think she’s smart, and admire that she stands behind causes. Others said Jon Stewart since they trust his judgment, feel that he’s well informed, and funny. Stephen Colbert also came up often for similar reasons, and so did funny man Will Ferrell, reflecting just how important humor is to reaching this age group.

Then there were Millennials who mentioned people that they believe define their generation. Oprah was listed often since some young people feel she has worldwide experience, is intelligent, accepting, and influential. Lady Gaga was also mentioned since she cares about people, causes, and evokes a Millennial spirit in celebrating differences. Even…

 
 

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Millennial News Feed

Quote of the Day: “Music plays a very important part in my life, especially since Beyoncé is my favorite artist. Her music helps me get through things.” –Male, 14, IL 

Millennials’ wanderlust is no secret, and Ypulse’s May monthly survey found that 72% of 13-32-year-olds are interested in travel. How they travel may be different from previous generations though. A study by Marriott Rewards Credit Card found that 84% of 18-34-year-olds would travel to participate in volunteer activities, compared to 68% of Xers and 51% of Boomers. Younger travelers are also more likely to seek out adventurous activities, and cultural hot spots. (Business Wire)

Short-form video has become more important than ever, and “YouTube alone” may not be enough to capture Millennial and teens’ attention. Short content like six-second Vine videos appeal to young consumers who are overwhelmed with content options, and want to easily share what they see. Brands that create “succinct, punchy, and memorable” clips can stand out—4% of the top 100 tracked Vine videos is already branded content. (Marketing Magazine)

Taco Bell and Pizza Hut are going “natural” to appeal to health-conscious young consumers. The chains have announced that they’ll be eliminating artificial colors and chemical ingredients from menus in the coming months, including dyes and high fructose corn syrup. The move continues the trend of big food brands incorporating fresher and less processed ingredients, and attempting to appeal to Millennials’ dining preferences. (Mashable)

It’s graduation season, which means that thousands of diploma-toting Millennials will be coming face to face with their student loan debt. Earnest is a startup that wants to help them deal with it, and navigate a system that “isn’t built right.” The site helps members to refinance and manage all of their loans to reduce their payments and create a payment schedule in just a few clicks. (Fast Company)

Minecraft has become wildly popular with young consumers, so it only makes sense that other brands would want a piece of their virtual building action. Lego may be building a Minecraft rival, called “Lego Worlds” where players can create and explore a digital universe made, we would assume, with Legos. Speculation is that more information about the project, which has only been spotted on current Lego instructions, could come out at next month’s E3 conference. (The Next Web)

Are Millennials and teens watching more streaming than cable? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-olds nationwide. Our Silver and Gold subscribers get access to regularly updated charts following their media consumption. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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