How Twitter Is Changing TV

When Twitter launched in 2006, many people—including the New York Times— didn’t even know how to describe the network. The concept of micro-blogging, or constant updating seemed like it could be a fad, and many wondered how long Twitter would last. Others thought that it was just a network for people who liked to tell everyone what they were eating and doing every second of the day. In the last seven years that has all changed, and Ypulse’s most recent research (fielded in November 2013) found that 47% of Millennials 14-29 use Twitter, with 22% of those reporting that they actively post and comment on the network. With Twitter rivaling Facebook in popularity with Millennials it has become a cultural force, changing the way that they get their newstell stories, and even mourn loss. But Twitter is also beginning to alter a place many never expected it to: the television landscape. Millennial’s definition of entertainment is a fluid one, and in the fractured entertainment world technologies are merging and affecting each other in surprising ways. Twitter, a platform not even a decade old, is changing the way we talk about, interact with, and watch TV. Here are three ways it’s happening:  

1. It made the water cooler virtual, and put it in hyper-drive: 

With more shows to watch than ever before thanks to streaming originals, the explosion of award-worthy cable players, and access to a seemingly endless amount of previously aired shows, not everyone is watching the same thing at the same time. Discussing the latest plot twists of your communal favorite shows isn’t necessarily a workplace pastime in this new environment, but thanks to Twitter (and other social media) the water cooler lives on, online. The circle discussing television events might not know one another, but they are…


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Millennial News Feed

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

Teens may not be able to remember a time before the internet—but that doesn’t necessarily make them more internet-savvy than older users. Research in the UK found that only 31% of 12-15-year-olds and 16% of 8-11-year-olds could tell the difference between Google ads and Google search results, even when ads were labeled. The findings indicate that young consumers still need to “develop the knowhow they need to navigate the online world.” (The Verge)

Last week, Pew survey results showing that 40% of Millennials are “against free speech” that is offensive to minority groups were widely reported—but a closer look might prove those conclusions were a “false alarm.” Though there is no data to directly compare the question to, there are “numerous examples” that show that multiple generations have held similar views for decades. (NYMag)

Ypulse’s exclusive holiday shopping survey found 61% agree with the statement “I can't stand crowds and don’t shop in-store on Black Friday.” Their decision to shop from home is shifting the consumer holiday: the National Retail Federation found that more people shopped online than in stores during Thanksgiving and Black Friday weekend. Major chains are adjusting by moving many of their big deals online as well. (WSJ)

Thought we know 35% of Millennial voters would choose Bernie Sanders if the election was tomorrow, there is still a long time before election day, and a new app is ready to educate about the candidates, the Millennial way. Voter uses the Tinder “swipe left/swipe right” format to help users to find the candidates and parties that share their views. A series of questions sort users into political pools, and give them a breakdown of the issues they agree and disagree on, as well as contacts and donation links. (PSFK)

Brands have been leaning into nostalgia and bringing back Millennials’ childhood favorites all year—and it isn’t close to over. Rumors are flying that the wonderfully disgusting Ghostbusters themed Hi-C Ecto Cooler is coming back for the release of the film’s reboot in 2016. Neon orange Ecto Cooler was originally put on the shelves in 1987, featured the beloved Slimer, and was so popular it outlasted the Ghostbusters cartoon. (AVClub)

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

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