How StockTwits is Winning Over Millennial Investors

While more traditional financial institutions continue to struggle to catch Millennials’ attention, young investors are talking stocks on StockTwits, the social platform to learn how to invest from peers—and we talked to them to find out how they’re making it work…

Traditional institutions have had a hard time getting younger demos interested in finance, so when a site like StockTwits attracts 1.1 million users, many Millennial investing novices, the finance community does a double-take. Business Insider reports the platform is “growing like crazy” as a place for young people to talk stocks, trade ideas, and teach each other. It started within Twitter but quickly blew up into its own platform, where users now post 150,000 messages every day, ranging from “annotated charts” to “investing ideas” and more, acting as a community for newbie investors to get a foothold in finance.

We got in touch with StockTwits’s CEO Ian Rosen to find out what about the platform has brought in a user base that’s more than half 18-34-year-olds—the exact demo big banks have been struggling to capture. Here’s what he had to say about the site’s success:  

Ypulse: Tell us about StockTwits—who is your target audience?

Ian Rosen: StockTwits is the largest social platform for investors and traders, really the only of our kind at this scale. We have 1.1 million registered users who have grown about 50% a year. We’re getting younger every year. So right now about 62% of our user base are 18-34-year-olds. And that number has gone up, but we are targeting what we call social natives. People that grew up and have always looked for information and advice through peers or crowds, as opposed to more traditional media. And obviously there’s a large wave of young people that are receiving a giant transfer of wealth.…


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