How dedicated are Millennial viewers to Netflix? These four stats show how devoted they’ve become to the streaming giant…
It’s become increasingly clear as we’ve kept tabs on Millennials’ media behavior and studied their binge-watching ways that, while they might like all streaming platforms to an extent, they’re in a serious relationship with Netflix. The brand has won their eyes and their hearts: Hub Entertainment Research recently asked U.S. consumers what TV sources they would keep if they could only have three, and found that 36% chose Netflix, followed by ABC at 20%, and then CBS at 18%. For 16-24-year-olds, Netflix is “even more indispensable,” with 56% choosing the streaming service as one of their three—almost three times more than their second choice, ABC at 19%. An analysis of the emotional bonds between brands and young consumers by independent agency MBLM found that Netflix was in the top three brands they’re bonded to—right under Disney and Amazon. (Whose love affair with the generation we’ve covered before.)
Here are four stats that illustrate just how strong a hold Netflix has on this influential viewing demographic:
Almost seven in ten 18-34-year-olds use Netflix to watch video content weekly.
According to our most recent media consumption tracker, seven in ten Millennials say they use Netflix to watch video content weekly. That’s compared to 51% who report watching cable weekly—putting the streaming brand well ahead of traditional entertainment sources. Perhaps even more impressively, 63% of 18-34-year-olds report that they actually pay for an online streaming account (Netflix, Hulu)—and online streaming is the entertainment they spend on and most enjoy. Netflix isn’t just beating out cable, they’re winning the “steaming wars”—at least on home TV sets.