How Google Made Their Art App Cool on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Google’s new app feature is flooding social media feeds with art (and selfies), two Millennial mothers are making headlines after taking on H&M’s marketing, Hard Candy’s attempt to join in on the #MeToo uprising backfires, and other stories gaining traction on the web:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingHow Google Made Their Art App Cool  

Google’s year-old Arts & Culture app went viral this week thanks to a new feature that's flooding everybody’s social media feeds with art. The app, which shot up to the most-downloaded free app on both iOS and Android this week, now houses a feature that asks: “Is your portrait in a museum?” From there users can take a selfie and get matched with artwork that closely resembles their face. On Wednesday, Google reported that more than 30 million selfies were uploaded onto the app, and celebrities like Kumail Nanjiani of Silicon Valley and Twitter CEO Jack Dorsey are among the many who have shared their results.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTwo Millennial Moms Tell H&M to Go Gender Neutral

Two Norwegian mothers are making headlines for taking H&M’s marketing into their own hands. Torny Hesle and Ingrid Lea, who work as creatives at The Oslo Company, were frustrated with H&M’s portrayal of girls in shiny, glittery clothes and boys in aspirational, action-themed clothes. They set up their own professional photoshoot with the brand’s clothing, mixing and matching pieces that helped expressed the child’s personality, and not their gender. The resulting campaign, “Just Kids,” was even offered up to the retailer with downloadable assets that are free to use. Despite the rise of the Genreless Generation, most major retailers continue to separate kids clothing by gender, but don’t miss how Abercrombie & Fitch is helping change the game: their first gender-neutral kids clothing line “Everybody Collection” will be out…

 
 

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“I eat [Pizza Hut] least two times per month; it's one of my favorite places to go to eat pizza.”—Male, 35, VA

More Millennials are asking for cash wedding registries, and it’s bad news for stores like Bed Bath & Beyond and Williams Sonoma. Increasingly, young couples are asking guests to contribute towards their nest egg, travel, or anything they feel like buying themselves. Companies like Zola and Honeypot have boomed in popularity, offering a personalized platform for their cash registries. However, their success with wedding registries is taking “a key customer acquisition tool” away from home décor stores. (Insider)

The beauty industry is catering to Customization Nation, as more companies crop up to blend unique beauty products for each customer. But can the trend scale? Truly personalized products, like the ones offered by hair care start-up Function of Beauty and makeup company Bite Beauty, take time and resources. But companies that offer base products with just a personalized element or two could be the future of the industry. And big-name brands are getting their feet wet too: Lancôme and CoverGirl have both offered custom-made foundations. (Glossy)

Nordstrom is taking risks to survive retail’s big shifts. Instead of shuttering stores, they’re opening experimental retail locations, revamping their department stores, and making their mark in Manhattan with their first store openings. The long-standing brand also bought ecommerce site HauteLook and the subscription service Trunk Club. So far, their risk-taking hasn’t proved to be a boon to their bottom line—but only time will tell. (WSJ)

Hollister is teaming up with AwesomenessTV to reach Gen Z with a YouTube series. “The Carpe Life” will be a part of a broader campaign, which includes influencer marketingand appeals to young consumers’ love for active, adventurous lifestyles. "The Carpe Life" follows Hollister's first YouTube series, “This is Summer” which “boosted key brand metrics by double digits,” adding on to their overall positive impact on Abercrombie & Fitch’s rising bottom line. (Marketing Dive)

Netflix is switching its strategy, putting less money into “prestige films” for the Post-TV Gen. Instead, they’re churning out more direct-to-video releases. Last year, they bought ten titles at Sundance while this year they had none. While they continue to create original content like the recent The Cloverfield Paradox, they’re betting on less-than-award-worthy films to maintain their hold on Millennial viewers. (The Atlantic)

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

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