Google’s new app feature is flooding social media feeds with art (and selfies), two Millennial mothers are making headlines after taking on H&M’s marketing, Hard Candy’s attempt to join in on the #MeToo uprising backfires, and other stories gaining traction on the web:
How Google Made Their Art App Cool
Google’s year-old Arts & Culture app went viral this week thanks to a new feature that's flooding everybody’s social media feeds with art. The app, which shot up to the most-downloaded free app on both iOS and Android this week, now houses a feature that asks: “Is your portrait in a museum?” From there users can take a selfie and get matched with artwork that closely resembles their face. On Wednesday, Google reported that more than 30 million selfies were uploaded onto the app, and celebrities like Kumail Nanjiani of Silicon Valley and Twitter CEO Jack Dorsey are among the many who have shared their results.
Two Millennial Moms Tell H&M to Go Gender Neutral
Two Norwegian mothers are making headlines for taking H&M’s marketing into their own hands. Torny Hesle and Ingrid Lea, who work as creatives at The Oslo Company, were frustrated with H&M’s portrayal of girls in shiny, glittery clothes and boys in aspirational, action-themed clothes. They set up their own professional photoshoot with the brand’s clothing, mixing and matching pieces that helped expressed the child’s personality, and not their gender. The resulting campaign, “Just Kids,” was even offered up to the retailer with downloadable assets that are free to use. Despite the rise of the Genreless Generation, most major retailers continue to separate kids clothing by gender, but don’t miss how Abercrombie & Fitch is helping change the game: their first gender-neutral kids clothing line “Everybody Collection” will be out…
