How Google Made Their Art App Cool on The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Google’s new app feature is flooding social media feeds with art (and selfies), two Millennial mothers are making headlines after taking on H&M’s marketing, Hard Candy’s attempt to join in on the #MeToo uprising backfires, and other stories gaining traction on the web:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingHow Google Made Their Art App Cool  

Google’s year-old Arts & Culture app went viral this week thanks to a new feature that's flooding everybody’s social media feeds with art. The app, which shot up to the most-downloaded free app on both iOS and Android this week, now houses a feature that asks: “Is your portrait in a museum?” From there users can take a selfie and get matched with artwork that closely resembles their face. On Wednesday, Google reported that more than 30 million selfies were uploaded onto the app, and celebrities like Kumail Nanjiani of Silicon Valley and Twitter CEO Jack Dorsey are among the many who have shared their results.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingTwo Millennial Moms Tell H&M to Go Gender Neutral

Two Norwegian mothers are making headlines for taking H&M’s marketing into their own hands. Torny Hesle and Ingrid Lea, who work as creatives at The Oslo Company, were frustrated with H&M’s portrayal of girls in shiny, glittery clothes and boys in aspirational, action-themed clothes. They set up their own professional photoshoot with the brand’s clothing, mixing and matching pieces that helped expressed the child’s personality, and not their gender. The resulting campaign, “Just Kids,” was even offered up to the retailer with downloadable assets that are free to use. Despite the rise of the Genreless Generation, most major retailers continue to separate kids clothing by gender, but don’t miss how Abercrombie & Fitch is helping change the game: their first gender-neutral kids clothing line “Everybody Collection” will be out…

 
 

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Quote of the Day: “Time I could be sleeping is time I spend on social media. It's now part of my waking up and going to sleep routine and, for those reasons, I'm feeling done with social media."—Male, 24, CA

MasterCard created an audio-only logo for Generation Voice Activated. The finance brand has debuted a sound they’ll play when people check out using their MasterCard. YPulse data shows that 29% of 18-36-year-olds own a smart speaker device, and that number is only expected to grow along with the use of other audio-activated devices. MasterCard wants to make their brand memorable without visual cues to tap into the $40 billion in revenue voice shopping is expected to generate by 2022. (Fast Company)

Brands are acting uncannily human on Twitter—is it working? Many brands (mainly the food and beverage kind) are “behav[ing] like real people with idiosyncratic personalities” on social media to connect with young consumers. This allows them to “stand out it in a crowded marketplace," explains one marketing professor. And Twitter users are engaging: from Sunny D to Steak-umm, brands are going viral for nihilist, and even depressing, first-person posts. (Vice)

Millennials are buying more greeting cards this Valentine’s Day. The National Retail Federation estimates the industry made as much as $933 million yesterday, compared to $894 million last year. Experts say that Millennials are behind the boost as they buy more expensive, albeit fewer, cards that often have personalized flourishes and functions (like audio). They’re also opting for IRL cards over e-cards because, as one enthusiast explains, "I like giving cards because you can hold it, unlike a text or email.” (NPR)

Brands went beyond romantic messaging for Valentine’s Day this year. Some catered to Millennials’ Treat Yo’Self mentality with collaborations like Tinder and Homesick’s “Single, Not Sorry” candle, while others celebrated Galentine’s Day. Target stocked themed decorations for those hosting girls-only get-togethers and Kay Jewelers set aside a site category for Galentine’s Day gifts. Finally, the NRF estimates that pet owners spent $886 million on their furry friends on Valentine’s Day, and retailers like PetSmart advertised accordingly. (ContentStandard)

More college grads are taking on retail jobs as stores up the ante for new hires. Yes, the trend is fueled by student debt and other financial factors, but also because stores that focus on experience expect more than ever from their customer service reps. Workers at Sweaty Betty, Everlane, and Warby Parker are reportedly trained with workshops, tests, and homework. But while, as one expert explains, “Customers are also coming in with much higher expectations of what level of service they’re going to receive,” retail wages aren’t keeping pace. (Refinery29)

Quote of the Day: “The best thing about social media is to connect with people across geographical boundaries and cultures. I love interacting with people that I wouldn’t have otherwise.”—Female, 22, PA

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