Hey DJ Stream That Song: Millennials & Teens’ Top Music Streaming Services

At the end of a year filled with music industry shakeups, we found out which music streaming services are winning with young consumers…

Music streaming is arguably the biggest disruptor of the music industry since the mp3, and Millennials are at the forefront of the revolution. Since we wrote at the beginning of 2015 that streaming is a contentious space thanks to issues with artist compensation and the perceived threat that streaming poses to album sales, T.Swift has feuded with Spotify, Jay Z launched (and then forgot?) Tidal, and Adele decided to keep all her new hits songs off of the streaming waves. There is little doubt that there will continue to be contention as the space evolves.

But at the same time, Millennials and teens continue to bolster the growth of streaming services. In September, music sales numbers for 2015 showed that streaming has seen huge gains, growing 23.3% and generating $1.03 billion. Paid subscription models are also up in revenue (even without the inclusion of the new Apple Music in that data.) So, at the end of a year full of streaming music drama, we found out exactly what services are winning with young consumers right now. In a recent Ypulse monthly service, we got the data on what services 13-33-year-olds have active accounts on, and which is their favorite. Here’s the overall ranking of their streaming service use: 

Pandora leads the streaming pack, with more than half of young consumers saying they currently have an active account on the platform. But Spotify is close behind. Interestingly, the two sites have very different approaches when targeting Millennials. While Spotify entices with personalized perks like weekly playlists, Pandora is investing in live events, using digital listening trends to plan concerts and inviting the users they…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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