Hey DJ Stream That Song: Millennials & Teens’ Top Music Streaming Services

At the end of a year filled with music industry shakeups, we found out which music streaming services are winning with young consumers…

Music streaming is arguably the biggest disruptor of the music industry since the mp3, and Millennials are at the forefront of the revolution. Since we wrote at the beginning of 2015 that streaming is a contentious space thanks to issues with artist compensation and the perceived threat that streaming poses to album sales, T.Swift has feuded with Spotify, Jay Z launched (and then forgot?) Tidal, and Adele decided to keep all her new hits songs off of the streaming waves. There is little doubt that there will continue to be contention as the space evolves.

But at the same time, Millennials and teens continue to bolster the growth of streaming services. In September, music sales numbers for 2015 showed that streaming has seen huge gains, growing 23.3% and generating $1.03 billion. Paid subscription models are also up in revenue (even without the inclusion of the new Apple Music in that data.) So, at the end of a year full of streaming music drama, we found out exactly what services are winning with young consumers right now. In a recent Ypulse monthly service, we got the data on what services 13-33-year-olds have active accounts on, and which is their favorite. Here’s the overall ranking of their streaming service use: 

Pandora leads the streaming pack, with more than half of young consumers saying they currently have an active account on the platform. But Spotify is close behind. Interestingly, the two sites have very different approaches when targeting Millennials. While Spotify entices with personalized perks like weekly playlists, Pandora is investing in live events, using digital listening trends to plan concerts and inviting the users they…


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Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI

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