Hellmann’s Mayo Ice Cream Is Disgusting The Internet On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Hellmann’s mayonnaise ice cream has piqued the internet’s imagination, Netflix is under fire for a new show accused of fat-shaming, a Change.org petition to re-hire James Gunn has over 320,000 signatures, and more stories getting the web’s attention this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Hellmann’s Mayonnaise Ice Cream Is the Internet’s Latest Food Obsession

“What the Hellmann” sums up the internet’s reaction to this one (thanks for tweeting that, @aimeefarishxo). ICE, an artisanal ice cream shop, posted the confusing concoction to their Instagram account, and the Internet is riled up and running with it. The owner of ICE explains that he thinks mixing mayonnaise with ice cream works as a “full on hit of fat and cream followed with an eggy milky aftertaste” and that customers are actually loving it because it’s "creamy and smooth." Needless to say, most of the internet is not convinced. On Twitter, @ninalingt lamented, “I found out someone made mayonnaise ice cream. All I got to say is just because we can doesn’t mean we should,” while one user linked the mayo ice cream controversy to the viral sarcophagus opening (which many thought would unleash a curse), tweeting, “CLOSE THE SARCOPHAGUS.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Over 150,000 People Want Netflix To Kill Upcoming Show, Insatiable

A new Netflix show has enraged the internet with its “toxic” portrayal of a plus-sized teen. Netflix recently posted the trailer for Insatiable, a show about a fat-shamed teen who loses weight and seeks revenge. The plot isn’t just being called out for being cliché, but for sending the wrong message to vulnerable teens by not encouraging body positivity. A petition to pull the show has racked up over 150,000 signatures, according to Vox. Despite this, some of the show’s stars have stood up for the show, arguing that Insatiable is a dark comedy and…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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