HBO’s ‘Girls’ — Why We Have A Love/Hate Relationship With The Show

If you haven’t heard about HBO’s new show, “Girls,” directed by and starring Lena Dunham, you’ve probably been living under a rock for the past few weeks. It’s been years since we’ve seen so much virtual ink spilled overa television show, particularly one targeting women.

Wading among the “I LOVE this show” and “I have SO MANY problems with this show” reviews, we find ourselves somewhere in the middle. At times, it’s scary how much the show manages to reflect our lives (have they bugged our apartments?), but then minutes later has us saying, “Really?! No one’s that clueless!”

Ultimately what we’ve realized is that there’s such a reaction to this show because there’s nothing like it on TV, no other show that depicts relatable 20-something women. There are plenty of shows that offer dramatic fantasy and escapism — the networks have you covered when it comes to vampires and rich kids — but not so many that try to show regular women, with all of their problems and flaws, in their day-to-day lives.

But that is part of the difficulty with “Girls.” The show aims for realism, which can be a little uncomfortable for the viewer who either ends up reliving difficult memories — like the time they said the wrong thing in an interview or the myriad bad decisions they’ve made in relationships — or is pained watching characters make one poor choice after another. Maybe the reason there are so few shows that focus on 20-somethings is because growing up and figuring oneself out is such a messy process, full of frustration and mistakes that we’d rather forget than relive now that we’ve learned our lessons.

On the other hand, those same everyday banalities are what make “Girls” endearing — the show also lets us relive dancing around the room with friends blasting our favorite song and all those…

 
 

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At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)

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The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)

Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (RackedBusiness Wire

The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes

Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX

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