HBO’s ‘Girls’: What The Real Girls Think

Today’s post comes to us from Camilla, a recent grad who weighed in on HBO's "Girls," a show that's caused much discussion and debate about how it depicts Millennials. Camilla, like us, has a love/hate relationship with the show because unlike many programs, it highlights the harsh realities that Gen Y faces. It doesn't represent all Millennials in its attempt to portray today's tough economy, but it shows young adults' struggles with unemployment, underemployment, and the everyday challenges they encounter, and their responses to them. Sure this is representative — or at least more than other programs — as Camilla explains, but she and her peers aren't sure it's a show they want to watch since it presents the low points of their lives.

HBO’s ‘Girls’: What The Real Girls Think

I think I’m the target audience for HBO’s “Girls.” At face value, it depicts the major life themes of my peers, who all just graduated from college, moved to the nearest metropolis (in my case, London, but close enough), and set about trying to figure out their lives — but mainly just how to pay their rent. No, most of us aren’t doing what we wish were doing, or earning much (or any) money for it. Yes, we might have “dated” someone without ever having gone on a date. And most of all, yes, we’re completely terrified about the economy — though still not as much as we’re terrified of STDs. All these themes ring true, but if I’ve gleaned anything from my friends’ reactions to “Girls,” the truth is not quite what our generation is looking for in our TV shows.

In the pilot episode, the star/writer/creator/whatever of the show, Lena Dunham, plays the protagonist, Hannah, a 24-year-old with an unpaid internship in New York, just about to be cut off financially from her college professor parents. The rest of the…

 
 
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Millennial News Feed

Quote of the Day: “I think Dove does the best job of appealing to people my age. Their ads encourage women to love themselves and to build each other up.” –Female, 28, PA

Here’s a weird, but potentially important, app to know: teens are reportedly flocking to YouNow, a live-streaming platform where they hang out with each other, chat, create music, or sleep. (Yes, sleep—there’s even a popular #sleepsquad hashtag that trends at night.) While Meerkat and Periscope have adults’ attention, 70% of YouNow users are under 24-years-old. These young consumers can purchase points on the app they use to tip other users, or to keep their messages at the top of the comment section in a feed. Live-streaming channels on YouNow include #musicians, #dancing, #girls, and #truthordare—and the app says they invest a lot into keeping it a safe space for the teens who love it. (BuzzFeed)

Acura is targeting Millennials with a social media campaign that focuses on the emotion of music and driving. The brand tapped eight up-and-coming artists to create original electronic songs for their newest entry-luxury car. Each track represents one of the eight gears of the new sporty ILX sedan, and as listeners move through the playlist, the music increases in velocity. For Millennials, luxury is no longer strictly defined by whistles and bells, and is shifting to center around authenticity and experience, so highlighting the emotional elements of their product could be a move in the right direction for the brand. The songs are posted on Acura’s Tumblr, where they have reportedly been downloaded seven million times so far. (Ad Age)

Millennials are known for being more progressive and open-minded than previous generations, but what exactly do they think is moral and immoral? A new poll by the Public Religion Research Institute tested their views on various sexual behaviors and found that 42% of 18-34-year-olds believe homosexuality is morally acceptable, which is more than those who believe casual sex is morally acceptable (37%), or sex between teenagers is acceptable (24%). The research says that 38% of this age group believes sex between two adults of the same gender is morally wrong, though we should note that Ypulse’s survey on Millennials’ LGBT views found them to be far more open. (Washington Post)

Millennials love a good deal, and 55% of 18-34-years-olds say they download coupons from coupon websites, compared to 38% of 35-54-year-olds and 21% of those over 54. The digital discount trend is reshaping how online retailers are building their business models. Jet.com, a startup putting itself up against Amazon, offers consumers a small membership fee to receive access to savings. It’s being predicted that while e-commerce becomes the place for discounts, retail locations will become cheaper distribution hubs with well-trained employees shaping stores into “knowledge centers.” (Inc.)

A new wave of digitally savvy models is taking social media and advertising by storm. “The Instagirls,” a title coined by Vogue, are Millennial models like Gigi Hadid, Cara Delevingne, and Karlie Kloss who have been catapulted to fame thanks to their massive social media klout. While models used to have an air of mystery and exclusivity, the trend of being open, candid, and accessible has earned them millions of followers who want to see relatable celebrities. Brands have taken notice, and these young models are achieving both high fashion and commercial success, “a rarity since the supermodel era of the '90s.” (Adweek)

Did you know 73% of Millennials over 18-years-old have shopped at online stores like Amazon or eBay in the past month? This week's Ypulse topline report breaks down stats about where this generation shops and how they approach religion and spirituality. Twice a month, our topline report synthesizes hand-picked, illuminating data points from our most recent survey of Millennials for our Gold subscribers, giving them relevant statistics streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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