HBO’s ‘Girls’: What The Real Girls Think

Today’s post comes to us from Camilla, a recent grad who weighed in on HBO's "Girls," a show that's caused much discussion and debate about how it depicts Millennials. Camilla, like us, has a love/hate relationship with the show because unlike many programs, it highlights the harsh realities that Gen Y faces. It doesn't represent all Millennials in its attempt to portray today's tough economy, but it shows young adults' struggles with unemployment, underemployment, and the everyday challenges they encounter, and their responses to them. Sure this is representative — or at least more than other programs — as Camilla explains, but she and her peers aren't sure it's a show they want to watch since it presents the low points of their lives.

HBO’s ‘Girls’: What The Real Girls Think

I think I’m the target audience for HBO’s “Girls.” At face value, it depicts the major life themes of my peers, who all just graduated from college, moved to the nearest metropolis (in my case, London, but close enough), and set about trying to figure out their lives — but mainly just how to pay their rent. No, most of us aren’t doing what we wish were doing, or earning much (or any) money for it. Yes, we might have “dated” someone without ever having gone on a date. And most of all, yes, we’re completely terrified about the economy — though still not as much as we’re terrified of STDs. All these themes ring true, but if I’ve gleaned anything from my friends’ reactions to “Girls,” the truth is not quite what our generation is looking for in our TV shows.

In the pilot episode, the star/writer/creator/whatever of the show, Lena Dunham, plays the protagonist, Hannah, a 24-year-old with an unpaid internship in New York, just about to be cut off financially from her college professor parents. The rest of the…

 
 

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Millennial News Feed

Quote of the Day: The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX

Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday

Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek

Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes

Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal

Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode

Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC

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