HBO’s ‘Girls’: What The Real Girls Think

Today’s post comes to us from Camilla, a recent grad who weighed in on HBO's "Girls," a show that's caused much discussion and debate about how it depicts Millennials. Camilla, like us, has a love/hate relationship with the show because unlike many programs, it highlights the harsh realities that Gen Y faces. It doesn't represent all Millennials in its attempt to portray today's tough economy, but it shows young adults' struggles with unemployment, underemployment, and the everyday challenges they encounter, and their responses to them. Sure this is representative — or at least more than other programs — as Camilla explains, but she and her peers aren't sure it's a show they want to watch since it presents the low points of their lives.

HBO’s ‘Girls’: What The Real Girls Think

I think I’m the target audience for HBO’s “Girls.” At face value, it depicts the major life themes of my peers, who all just graduated from college, moved to the nearest metropolis (in my case, London, but close enough), and set about trying to figure out their lives — but mainly just how to pay their rent. No, most of us aren’t doing what we wish were doing, or earning much (or any) money for it. Yes, we might have “dated” someone without ever having gone on a date. And most of all, yes, we’re completely terrified about the economy — though still not as much as we’re terrified of STDs. All these themes ring true, but if I’ve gleaned anything from my friends’ reactions to “Girls,” the truth is not quite what our generation is looking for in our TV shows.

In the pilot episode, the star/writer/creator/whatever of the show, Lena Dunham, plays the protagonist, Hannah, a 24-year-old with an unpaid internship in New York, just about to be cut off financially from her college professor parents. The rest of the…

 
 

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The Newsfeed

Quote of the Day: “My favorite brand on social media is Complex, because it's more of an online network that reports on urban culture.”

—Male, 23, MI

Luxury watch brands are innovating to cater to what could be their biggest opportunity: Generation Z. A September 2016 survey from Mintel found one in five 16-24-year-olds reported they were thinking of buying a watch “in the coming months,” and that “the young are the biggest buyers of all age groups.” As a result, watch brands are taking marketing online. Omega says that social media is not part of their marketing strategy but “the way [they] communicate.” (Financial Times)  

A group of moms is making hijabs for Barbie to battle Islamophobia. Created through a partnership with the non-profit For Good, Hello Hijab sells $6 handmade headscarves for dolls, available April 1st, along with a card explaining what the accessory is. As one founder explains, the aim is for a more inclusive generation: “They will see it as a kind memory from their playtime, and then they will grow into a kinder generation…used to playing with dolls that look different to them.” Profits from the new doll accessory will go to support multicultural communities. (RT)

Netflix is winning the “steaming wars”—at least on home TV sets. comScore’s analysis into video streamed over Wi-Fi to televisions in U.S. homes found Netflix’s penetration is around 40%, while YouTube, the next most-used service, was less than 30%. Both Amazon and Hulu are far behind at below 20%, but the latter was found to have engagement rates on par with Netflix: “People who do use [them] use [them] a lot…Both services engage their users for more than 25 hours a month.” (Recode)

Chipotle wants to "slyly” promote kids’ healthy food habits with an unbranded video series. RAD Lands, available for purchase on iTunes, follows “the Cultivators” as they try to save the galaxy’s animals and plants, and features cooking segments with celebrity chefs and musical appearances by the likes of Biz Markie and Wayne Coyne of the Flaming Lips. Described as an “entertainment Trojan horse,” the series is all about educating the next generation while also making a play to win back consumers after the brand’s food-related illness issue. (Ad Age

Airbnb is launching Aibiying, a new brand to target Chinese Millennials. The company’s research has shown an increase of 142% of travel out of China in 2016, and 80% of their users in the country are under 35. The young travelers are also a “lucrative market” according to one expert: "Chinese Millennials are likely to travel farther afield -- and to spend more while traveling—as their disposable incomes and appetite for adventure grow." Aibiying, which translates to "Welcome each other with love,” will include the brand’s latest “Trips” and “Experiences” features. (Inc.

Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA

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