Has Sex, Drugs, and Rock & Roll Been Replaced With Social Media?: The Friday Don’t Miss List

Social media usage may be replacing drug usage for teens, Snapchat’s first in-app filter game, it takes a co-working space to raise a child, and more stories to cap off your year!

1. Has Sex, Drugs, and Rock & Roll Been Replaced with Social Media?

Today’s teens are just not the same as teens ten years ago. Being brought up during a time of social media has molded behaviors that set them apart from Millennials—as highlighted by our latest Teen Snapshot trend. Don’t miss how some say that social media has replaced the desire of drugs for teens today. A Michigan University study recently revealed that in 2015 the percentage of teens using alcohol and drugs reached its lowest point since 1990, and some experts reason that the lack of offline experiences is driving the decrease. The director of the National Institute on Drug Abuse explains: "There may be a protective effect brought about by the fact that they don't have so many occasions to get together where the use of drugs would be facilitated." 

2. Snapchat’s First Filter Game

There is no question that this was Snapchat’s big year, and brands have rushed to engage its young and growing user-base. Sponsored lenses have been a big hit with marketers and users alike, but don’t miss the latest ad offering from the app: Filter Games. After a few tests—and brands like Gatorade and Under Armour creating their own Snap Ads games—Snapchat has hosted its first in-app game, Santa’s Helper, that placed users’ faces into an elf body and allowed them to move their device to steer around a ski slope to collect presents and avoid obstacles. They could then share their scores with friends, encouraging others to play as well.

3. It Takes a Co-Working Space To Raise A Child

As we noted earlier, the new generation of workers are killing traditional…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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