Has Sex, Drugs, and Rock & Roll Been Replaced With Social Media?: The Friday Don’t Miss List

Social media usage may be replacing drug usage for teens, Snapchat’s first in-app filter game, it takes a co-working space to raise a child, and more stories to cap off your year!

1. Has Sex, Drugs, and Rock & Roll Been Replaced with Social Media?

Today’s teens are just not the same as teens ten years ago. Being brought up during a time of social media has molded behaviors that set them apart from Millennials—as highlighted by our latest Teen Snapshot trend. Don’t miss how some say that social media has replaced the desire of drugs for teens today. A Michigan University study recently revealed that in 2015 the percentage of teens using alcohol and drugs reached its lowest point since 1990, and some experts reason that the lack of offline experiences is driving the decrease. The director of the National Institute on Drug Abuse explains: "There may be a protective effect brought about by the fact that they don't have so many occasions to get together where the use of drugs would be facilitated." 

2. Snapchat’s First Filter Game

There is no question that this was Snapchat’s big year, and brands have rushed to engage its young and growing user-base. Sponsored lenses have been a big hit with marketers and users alike, but don’t miss the latest ad offering from the app: Filter Games. After a few tests—and brands like Gatorade and Under Armour creating their own Snap Ads games—Snapchat has hosted its first in-app game, Santa’s Helper, that placed users’ faces into an elf body and allowed them to move their device to steer around a ski slope to collect presents and avoid obstacles. They could then share their scores with friends, encouraging others to play as well.

3. It Takes a Co-Working Space To Raise A Child

As we noted earlier, the new generation of workers are killing traditional…

 
 

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The Newsfeed

“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

Fast fashion is only getting faster as Asos & Boohoo outpace industry front-runners, Zara and H&M, moving clothes from concept to sales floor in less than four weeks. These up and comers’ fast paced supply chains, coupled with millennial-minded tactics and strong social media presences, are driving a 30-35% expected sales growth for Asos and 50% for Boohoo. A major contributor to Boohoo’s profit margin is its army of celebrities, bloggers, and other influencers who promote its clothing across Instagram. Zara and H&M, meanwhile, saw slowing YOY sales growth; H&M has admitted its need to speed up and announced plans to change its supply chain accordingly. (QuartzThe Guardian)

A new Doritos bag will be loaded with the entire Guardians of the Galaxy 2 soundtrack, via a built-in cassette player. A limited number of the “Awesome Mix” soundtrack bags will be available on Amazon tomorrow, and influencers will be activated to take the bag to surprising locales and sing a song of their choice. Fans will also be invited to go to custom pop-up recording booths, record their track, and upload it to social media for a chance to win prizes. Thanks to social media posts and unboxing trends, packaging has the potential to become a spotlight stealer, and brands are thinking outside the box to make packaging as interesting as the product. (Creativity)

Apple wants to be Gen Z’s Starbucks. The brand is reimagining stores to encourage teen hang out sessions, rebranding the Genius Bar as the Genius Grove, and aptly adding some foliage to the space. The start of a series of educational sessions next month will also bring in photographers, artists, and musicians to teach lessons and in some cases, perform concerts. Apple’s head of retail says of the effort: “I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, ‘Meet me at Apple. Did you see what’s going on at Apple today?’” Ypulse’s Experiencification trend explored the fact that more retailers are looking to turn stores into social spaces to attract young shoppers. (QuartzApple)

Coachella has become a profit powerhouse, with earnings of $94 million last year, and nearly half of all attendees are 18-34-years-old. Brands have been looking for any way to activate their spending power through the event—including influencer marketing, which reportedly earns an estimated $6.50 for every $1 spent. This year, American Express became the first official credit card of the prodigious festival, using influencers to spread their message on-site instead of signage and “overt product messaging.” One AMEX executive emphasizes, “You can’t deny the power and reach of influencers today.”(Forbes)

Mars’ new ad has gone viral with Gen Z, thanks to the power of online celebrities. The video, promoting popular U.K. candy bar Maltesers as it launches in the U.S, features social media and YouTube stars Caspar Lee, Andrew Huang, and Dytto and has earned almost 2.8 million views in the last few weeks. The campaign encourages positivity in the face of typical “teen crises” as the influencers are shown turning #FML moments into “Fun Maltesers Life” moments. The spot is part of a larger effort, which will include distribution across social media channels, custom content creation with BuzzFeed, and a tour featuring an experiential photo-op, game play zone, and 10 million free samples. (MediaPost)

Quote of the Day: “I don't drink on a typical night, but my choice when I do have a drink is often red wine.”

—Female, 34, FL

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