Social media usage may be replacing drug usage for teens, Snapchat’s first in-app filter game, it takes a co-working space to raise a child, and more stories to cap off your year!
Today’s teens are just not the same as teens ten years ago. Being brought up during a time of social media has molded behaviors that set them apart from Millennials—as highlighted by our latest Teen Snapshot trend. Don’t miss how some say that social media has replaced the desire of drugs for teens today. A Michigan University study recently revealed that in 2015 the percentage of teens using alcohol and drugs reached its lowest point since 1990, and some experts reason that the lack of offline experiences is driving the decrease. The director of the National Institute on Drug Abuse explains: "There may be a protective effect brought about by the fact that they don't have so many occasions to get together where the use of drugs would be facilitated."
There is no question that this was Snapchat’s big year, and brands have rushed to engage its young and growing user-base. Sponsored lenses have been a big hit with marketers and users alike, but don’t miss the latest ad offering from the app: Filter Games. After a few tests—and brands like Gatorade and Under Armour creating their own Snap Ads games—Snapchat has hosted its first in-app game, Santa’s Helper, that placed users’ faces into an elf body and allowed them to move their device to steer around a ski slope to collect presents and avoid obstacles. They could then share their scores with friends, encouraging others to play as well.