Happy April Fool’s Day: Recap Of The Web’s Best Jokes & Pranks

If you open up most calendars, you’re not likely to find April 1st listed as an official holiday, but that doesn’t stop most of the western world from celebrating it in one way or another. Though the true origins of the day remain unclear, what IS clear is that cultures throughout history have again and again marked days for hilarity and celebration. Ours is no different!

Though traditionally confined to school classrooms and workplaces, over the past few years Internet culture has taken quite the liking to April Fool’s Day pranks. Often featuring bogus products or outrageous claims, companies and services on the Internet have taken to April Fool’s Day almost as much as they have to Super Bowl commercials.

While you were out pulling pranks with your friends, here are some April Fool’s Day videos you may have missed:

Conan O’Brien Buys Mashable
One of my favorite news sites for startups and social media, Mashable, has been reportedly taken over by Conan O’Brien. Watch the video for his explanations as to why, and be sure to visit Mashable.com soon to check out their “new look.”

Car “Mood Paint” Color
French car company Peugeot shows off their new “Mood Paint” on their latest RCZ. The paint changes with the mood of the driver!

TERII Car Anti-theft
Honda is demonstrating their latest talking gadgetry with this  vehicle theft-deterrent system, featuring “biometric recognition and negotiating tactics to protect against vehicle theft.”

Google Maps 8-bit for NES
Google may take cake this year creating more than seven April 1st product announcements, but this one is easily my favorite. Watch the video, then visit maps.google.com to try it for yourself!

Other 2012 Pranks:
YouTube DVD Collection
Kodak Print Your Own Kittens
Assassin’s Creed for Kinect
Skype For String



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Millennial News Feed

Quote of the Day: “This holiday, I’m giving someone a hoverboard.” –Male, 19, CA

Yesterday’s Cyber Monday broke records and holiday shopping is increasingly moving online—especially for Millennials. So it only makes sense for brands targeting young consumers to focus more of their holiday marketing efforts on digital. J.Crew and American Girl are both betting big on social campaigns this season, with J.Crew creating shoppable Instagram ads and a digital gift guide, and American Girl running multiple campaigns on Facebook and Instagram this December. (Adweek)

Since we first wrote about the best dressed generation, the trend of mini-fashionistas earning Instagram fame has only continued and grown. Some parents of these pint-sized digital celebrities, who the Times has dubbed “Instamoms,” work with brands to feature clothing and products in post in exchange for payment. While the kids are undoubtedly adorable, one consulted psychologist compares the practice to the “pageant world.” (NYTimes)

Spotify has released their year in review results, and Millennial artists are ruling the streaming waves. Drake was the most streamed artist of the year, Rihanna was the most streamed female artist, Justin Beiber received the most streams in a single day, and The Weeknd had the most streamed album. One important note: Taylor Swift and Adele are not included in the ranking because they do not make their music available on the service. (The Verge)

Over thirty percent of Millennials see credit cards as “old school,” according to PayPal’s shopping research. This attitude could be because of their increasing affinity towards mobile and digital payments, and PayPal declares that this means, “’Millennials want credit that is as digitally native as they are.’” The e-pay brand also found that Millennials are more likely than any other generation to say they are more likely to trust companies that are tech-based. (Marketingland)

Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

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