Guest Post: 'The Survivors' Is More Than Just A Good Book: Transmedia & Marketing

Today’s Ypulse Guest Post comes to us from Derek Baird, a consultant and writer on youth, education, media, and technology. He spoke with YA author Amanda Harvard about her new book, The Survivors, which she has interwoven with connections to social media and music to develop a truly unique experience for the reader. Check out Derek’s interview with the author below…and read a sample chapter from The Survivors here.

The Survivors Is More Than Just A Good Book: Transmedia & Marketing

The SurvivorsThe Survivors is a Young Adult Fiction book series by Nashville-based author Amanda Havard that tells the story of fourteen ill-fated survivors of the Salem Witch Trials and their descendants, who have been in hiding for over three centuries in rural Montana.

What makes this series really interesting — and worthy of the buzz it’s creating — is the way that Havard has woven social media and music into her own creative process and also used it to enhance the reader’s experience.

Harvard has an exciting and new vision for YA Fiction that incorporates all types of media to share the story of The Survivors. I sat down with her to discuss how her novel is rooted in history and mythology, her obsessive attention to detail, her transmedia strategy, and her collaboration with indie singer-songwriter Chris Mann on an original song for the book.

Derek Baird: Your novel opens with a prologue set in 1692 Massachusetts during the height of the Salem Witch Trials. Throughout the novel you’ve woven in historical events and make references to folklore, myths, and legends. What made you decide to include these elements? Do they serve a deeper purpose in the series?

Amanda Havard: I like to think that The Survivors is a “what if?” story in a world where obscure mythology and folklore are true and the…


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