Guest Post: Quality Of Online Schools Is Compared And Questioned Against Their Traditional Counterparts

Online education has been a hot topic in recent years as more people, particularly Millennials, are turning to it as an alternative way of learning. Technology is changing the possibilities for education, and crowdsourced courses are even available, which tap into a Millennial mindset of collaborative learning. However, online courses can also have drawbacks and often aren't considered as credible as traditional education. Estelle Shumann, a writer at OnlineSchools.org, a resource for digital education, discusses the debate and how online education is expected to evolve.

Guest Post: Quality Of Online Schools Is Compared And Questioned Against Their Traditional Counterparts

Online EducationOnline schooling is growing extremely rapidly. At the current rate, students who are enrolled in at least one online class will reach 50% of the total student population before 2020. At the same time, recent studies have concluded that virtual classrooms have some significant disadvantages over their traditional counterparts. With the field growing quickly, it is important to address the concerns regarding quality of online education today.

Already, a significant number of students are taking or have taken online courses. According to green news service smartplanet, the growth rate of online education continues at an astronomical 10% per year. This figure is over ten times the growth rate of education overall. Now, out of a total 20 million students, over 5 million are taking at least one online class. In 2011, 560,000 more students took an online course than in the previous year.

The lack of a physical campus has some drawbacks, but can also lead to a number of advantages. Costs are significantly reduced, for one thing. Lectures can reach and engage students across the globe. Course materials can be…

 
 

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The Newsfeed

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)  

Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer

Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek

Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch

Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked

Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ

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