Guest Post: Let It Out: Mike Schmid On Miley, Fame, Twitter, And Music For Kids

Today’s guest post comes from our friend Derek Baird who spoke with Mike Schmid, a talented singer-songwriter and highly sought-after musician who has worked with some of the biggest acts in the music business.  

In addition to playing keyboards and touring with Miley Cyrus, Mike has played with the Jonas Brothers, Billy Ray Cyrus, Sheryl Crow, Kenna, Chantal Kreviazuk, Ed King, Jeffrey Steele, Van Hunt, Aly & AJ and the Corrs as well as many independent singer/songwriters, such as Connie Kim, Right the Stars and Rob Giles. His songs have been featured on the TV shows “So You Think You Can Dance,” “Flashpoint,” “The Real World,” “All My Children,” “The Bad Girls Club,” “Felicity,” “The Black Donnellys” and others. His new album, ‘Let it Out’ is all about expressing yourself in every possible way: dancing, dreaming, painting, singing. The album is for the kids (and kids-at-heart). It is about being yourself in every situation, a message that is resonant to children and adults alike. Derek interviews him below…

To contact Derek Baird, email debaird @ gmail.com and to contact Mike @ mikeschmid.com

Let It Out: Mike Schmid On Miley, Fame, Twitter, And, Music For Kids

Derek Baird: You’ve had a front row seat to the whole Miley Cyrus/Hannah Montana phenomenon. What was that experience like? What did it teach you about fame?

Mike Schmid: It’s been a total out-of-body experience. I mean, none of us knew just how big it would become. I came on board right before the Best of Both Worlds tour in 2007, and we watched Miley go from a TV star to an international phenomenon in what seemed like seconds.

Very surreal: screaming teenage girls everywhere we turned, grown men in blonde wigs… It was a blast, and it could not have happened to a nicer person: Miley is the best boss ever.…

 
 

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The Newsfeed

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Minecraft is being used to get kids interested in reading actual, real books. Litcraft recreates the world of a book as an interactive Minecraft map, adding “educational tasks” throughout. Treasure Island was the first completed world, followed by Kensuke's Kingdom, while The Lord of the Flies and Dante’s Inferno are in the works. Trials at U.K. schools are being met with “an enthusiastic response,” so Litcraft is eyeing a larger rollout. (The Guardian)

Nordstrom is stocking up on Instafamous brands like Allbirds, Everlane, and Reformation. The company announced that “strategic” brands account for about 40% of their current revenue and that’s expected to rise. While they benefit from indie brands’ popularity with young consumers, the direct-to-consumer brands are getting an expanded physical footprint, too. In the case of Reformation, Nordstrom explains that they “can bring sustainable fashion to a new (and much bigger) group of customers and closets.” (Business Insider)

A baseball team struck out with their “Millennial Night” promotion, putting Twitter in an uproar. We’ve warned brands that making fun of Millennials is not the way to get earn their spending power, and minor league baseball’s Montgomery Biscuits learned the lesson first-hand. Their “Millennial Night” offered participation ribbons, selfie stations, napping areas, and “lots of avocados,” while playing into stereotypes about Millennials being lazy. A Biscuits exec explains that “Something got lost in the sarcasm,” but instead of offering an apology, they doubled down with another cutting tweet. (AdweekInc.)

Nearly half of Millennials think that “their credit scores are holding them back.” OppLoans found that 27% of 18-34-year-olds haven’t been approved for a new car because of their credit while 25% have been declined for an apartment or house. Debt, a top financial concern for Millennials, is partly to blame: 15% said that their debt “is unmanageable.” Education could help dig them out of the hole, as 24% feel they’ve never learned how to build good credit. (Moneyish)

Baby Einstein is growing up for Millennial parents with a new mission and campaign. Their “Ignite a Curious Mind” effort goes after parents, not kids, with short spots that encourage curiosity. They’re also working on new toys, moving beyond their “sweet spot” of zero to 12 months for toddlers. Baby Einstein’s parent company, Kids II is also planning on reworking other brands, like Bright Starts and Ingenuity. (Ad Age)

Quote of the Day: “[American Eagle Outfitters’] clothes are generally what I wear and are my style. They're comfortable and affordable. They do not do a great deal of vanity sizing and offer something for guys and girls of every size.”—Female, 23, GA

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