Group Dating: The More the Merrier

Hook-up culture among young adults has been getting a lot of (potentially overblown) hype lately, and though some say the digital age has brought about the “death of courtship,” a new movement is beginning to define Millennial date nights. New apps and platforms are using Millennials’ fast paced lives to their advantage, providing instantaneous events and ideas that get them away from trolling online profiles and instead connecting IRL, and some young daters are turning to new services that are ushering users out the door to find their next connection, friend, hook-up, soul mate, or otherwise—with their friends in tow.
 
Group dating is on the rise, with a growing number of services, apps and sites being created to take the awkwardness out of a one-on-one night with a stranger. The trend only makes sense for the group-oriented generation; who view their friends as their safety net and thrive in using the digital world as a tool to foster offline connections. Group dating takes friend connections to a new level by increasing the possibilities for a match and erasing the fear many young people have about blind dates. Some older dating sites like Match.com have been experimenting with offline group “non-dates” to bring users from behind their screens. But services focused on organizing group-dates are catching the attention of more and more single Millennials who are looking for easy, comfortable ways to meet up, and are bypassing the trappings  and troubles of online dating. 

 

Grouper
Ever wished you could bring a wingman on a date? Grouper, a group date site and app that seems to be leading the group date movement, lets you bring two. You are matched with another group of three friends, putting the odds ever in your favor by providing three viable romantic choices at once.…

 
 
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Millennial News Feed

Quote of the day: “I learned to cook with ship-to-home meals like Blue Apron.” –Male, 24, IL

Lego has an imaginary friend that they want you to meet. The brand's latest video campaign, created in partnership with Facebook, asks kids around the world to define and build a “kronkiwongi,” whatever they imagine it might be. The clips celebrate kids’ imaginations and creativity, and the brand is hoping to engage and inspire parents with the content. Participants are encouraged to upload videos of their own kids’ kronkiwongi creations, which will be compiled into a final video showcasing all the submissions. (Campaign Live)

YouTube’s #humblebrag last week was well deserved, as the site comes in at number one for U.S. tweens and teens. According to a survey by KidSay, 89% of 8-15-year-olds use YouTube, and 44% subscribe to between one and 10 channels, while 35% subscribe to more than 21 channels. 29% of tweens and teens say watching videos is what they do most while online, with boys gravitating towards game-related channels and girls watching more DIY, life-style centric channels. According to Ypulse’s social media tracker, 79% of 13-32-year-olds currently say they have a YouTube account. (Kidscreen)

Ever wonder why music taste varies by generation? According to a study by Spotify and Echo Nest data, taste in music is solidified around 33-years-old, after which it becomes more rare to seek out new music. This “taste freeze,” when music preferences are locked in, happens when listeners stop listening to what’s considered popular music, and instead return to “the music that was popular when they were coming of age.” The study illustrates that listeners’ interest in new music continues until around 25, then slows to “maturity” in the mid-30s. (Uproxx)

BMW wants to make Drivers Ed cool. The luxury car brand is offering teens in several major U.S. cities a free, two-hour driving class that teaches “safety and fun” and also puts participants behind the wheels of several BMW models. The free class is a shortened version of their two day, $1,295 hands-on course that lets kids learn about everything from hand placement to high-speed breaking, and take the Beemers out for a spin on a road course to improve their skills, and presumably become more attached to the brand. (Time)

Last week anonymous group Never 21 took over Millennial-favorite brand Forever 21’s flagship store in New York City to spread awareness of the young people of color who were never able to reach age 21 due to police violence. The group hung a #BlackLivesMatter banner in the window and dressed the mannequins in “Black Lives Matter” T-shirts. We’re continuing to see Millennials step forward and become a part of social activism movements around the world. (Refinery29)

Let’s face it—we are living in the age of the selfie. It’s a legitimate Webster term, the new autograph, a way to say hi, and we’ve taken a closer look at the current status of young consumers and the selfie for you. Check out our most recentInfographic Snapshot, which breaks down complex data into an easy to understand and quick to digest visual takeaway. Our Gold and Silver subscribers are given access to our regularly published informative Infographic Snapshots that take our proprietary monthly survey stats and synthesize them to tell a story about this generation’s behaviors and views. (Ypulse)

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