Group Dating: The More the Merrier

Hook-up culture among young adults has been getting a lot of (potentially overblown) hype lately, and though some say the digital age has brought about the “death of courtship,” a new movement is beginning to define Millennial date nights. New apps and platforms are using Millennials’ fast paced lives to their advantage, providing instantaneous events and ideas that get them away from trolling online profiles and instead connecting IRL, and some young daters are turning to new services that are ushering users out the door to find their next connection, friend, hook-up, soul mate, or otherwise—with their friends in tow.
 
Group dating is on the rise, with a growing number of services, apps and sites being created to take the awkwardness out of a one-on-one night with a stranger. The trend only makes sense for the group-oriented generation; who view their friends as their safety net and thrive in using the digital world as a tool to foster offline connections. Group dating takes friend connections to a new level by increasing the possibilities for a match and erasing the fear many young people have about blind dates. Some older dating sites like Match.com have been experimenting with offline group “non-dates” to bring users from behind their screens. But services focused on organizing group-dates are catching the attention of more and more single Millennials who are looking for easy, comfortable ways to meet up, and are bypassing the trappings  and troubles of online dating. 

 

Grouper
Ever wished you could bring a wingman on a date? Grouper, a group date site and app that seems to be leading the group date movement, lets you bring two. You are matched with another group of three friends, putting the odds ever in your favor by providing three viable romantic choices at once.…

 
 

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Millennial News Feed

Quote of the Day: “Adventure Time is the show that best represents my generation because we like the nostalgic aspect of watching cartoons but we also like off-the-wall plots.” –Male, 21, MI 

Snapchat is ready to take over another space: teens’ faces. The app is introducing Spectacles, a new wearable that combines sunglasses and a camera, allowing wearers to capture video of their point of view and share it immediately to their Snapchat Memories. Though comparisons to Google Glass are inevitable, these specs come in bright colors and cool designs, making them more aesthetically appealing—a vital element for wearables’ success. While some might be skeptical of Spectacles, if they are as popular as Snapchat’s other efforts, “the youth will have made wearables cool in the blink of an eye.” (The Next Web)

Campaigns encouraging young consumers to vote are a hallmark of election season—but in 2012, 62% of young Americans reportedly didn’t cast a vote. So this year Rock the Vote has partnered with Doritos to spread the voting message in a unique way. The brand created a limited edition pack of “no-choice” chips with no flavor, no crunch, and boring packaging to show that not voting allows someone else to choose for you, and you might not get what you want. For a spot promoting voting registration, Doritos created a vending machine that dispensed the flavorless chips to any not registered to vote. (Creativity Online)

According to Alton Brown, Millennials have forever changed food entertainment. Ten years ago, cooking shows were all about simple instruction, but the generation’s “preference for bolder, edgier programs” and cooking savvy has changed the content and expanded the “food media landscape” beyond the TV screen. Those Millennial foodies, who might have watched Brown’s “kid-friendly” Good Eats growing up or on Netflix, are the audience for his new web series, designed specifically for mobile. For these viewers, all content will be under five minutes, and “f it doesn’t work on a phone, [he’s] not going to do it.” (Business InsiderFast Company)

Cheetos is bringing their museum back for Halloween. The brand’s summer contest asking consumers to submit their uniquely shaped Cheetos for cash prizes was reportedly one of their most “successful digital engagement programs of all time,” generating over 100,000 stories and photos. Thanks to that success, the brand is rebooting the effort, asking fans to build a Cheetos Monster with the snacks for a chance to win $50K. Turning brands or products into an experience a major marketing trend to attract young consumers. (MediaPost)

Millennials might use more apps than older generations, but they’re also spending more time on their top ranked apps than anyone else. According to comScore data, there are 20 apps that 25% of 18-34-year-olds are using monthly, compared to just 15 among those over 35-years-old. But the top 10 apps among the group are receiving 50% of Millennials’ mobile time, indicating that while younger mobile users have a more diverse range of apps they’re using, their few favorites are still getting the majority of their attention. (comScore)

Quote of the Day: “Bojack Horseman was my favorite show last year because it was funny and real. Maybe too real, just beautiful.”–Male, 23, AZ

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