Group Dating: The More the Merrier

Hook-up culture among young adults has been getting a lot of (potentially overblown) hype lately, and though some say the digital age has brought about the “death of courtship,” a new movement is beginning to define Millennial date nights. New apps and platforms are using Millennials’ fast paced lives to their advantage, providing instantaneous events and ideas that get them away from trolling online profiles and instead connecting IRL, and some young daters are turning to new services that are ushering users out the door to find their next connection, friend, hook-up, soul mate, or otherwise—with their friends in tow.
 
Group dating is on the rise, with a growing number of services, apps and sites being created to take the awkwardness out of a one-on-one night with a stranger. The trend only makes sense for the group-oriented generation; who view their friends as their safety net and thrive in using the digital world as a tool to foster offline connections. Group dating takes friend connections to a new level by increasing the possibilities for a match and erasing the fear many young people have about blind dates. Some older dating sites like Match.com have been experimenting with offline group “non-dates” to bring users from behind their screens. But services focused on organizing group-dates are catching the attention of more and more single Millennials who are looking for easy, comfortable ways to meet up, and are bypassing the trappings  and troubles of online dating. 

 

Grouper
Ever wished you could bring a wingman on a date? Grouper, a group date site and app that seems to be leading the group date movement, lets you bring two. You are matched with another group of three friends, putting the odds ever in your favor by providing three viable romantic choices at once.…

 
 

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The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

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