Guest Post: Meet the Mipsterz

Millennials are the most global generation to date, with unprecedented internationally shared culture points and access to information about their peers around the world. While there are absolutely still distinctions within the generation depending on region, we do see amazing commonalities among them as well, and a desire among young Millennials around the world to balance their local, traditional culture with a more forward-thinking worldview. Today we are giving you an exclusive first look at JWT MENA’s newest report on Mipsterz, a growing group of young, hip, and mostly female Muslims who are forging new ground in integrating tradition and modern life—a very Millennial approach to the world we touched upon in our own Splice of Life trend last year.

The “Mipsterz” Evolution: Where Are They and What Are They Thinking?

If you haven’t come across the term Mipsterz yet, you need to catch up and fast.  This global Gen Y [Millennial] sub-culture is specifically Muslim, but fused with hipster values. Born out of conflict and misperception in the West, Mipsterz project an entirely new image of Islam to their communities and the media and it’s not what you have come to expect. The In the Name of Faith and Fun report from JWT MENA Brand Intelligence sheds light on their unique motivations, challenges and expectations from society, brands and the world. At their core, Mipsterz will not compromise the requirements of their faith, but they do so with a joie de vivre and desire to integrate fully within society.  

The report’s insights show they are affirmed pacifists, with 89% asserting the rejection of violence; and they are highly educated: 40% have acquired a college degree education or higher.


It is easy to make the connection as to how this intellectually provocative social…

 
 

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Millennial News Feed

Quote of the Day: “I want to buy a home in the future to be able to own and modify my own space. “ –Female, 32, NE

Apple Music is here, but some say that Millennials won’t pay for it. The new music streaming service launched yesterday, and will cost users $9.99 a month to stream the entire iTunes catalog. However, young consumers are adept at getting their music for free, and the CEO of CMJ predicts “for major music audiences at college level and younger music fans…they will be heavily inclined to stay with and find new ‘free’ services,’” (The Daily Beast)

Salad is so hot right now. Farm-to-table salad chain sweetgreen has raised another $35 million to “satisfy Millennial salad cravings.” The chain will likely continue their expansion, and appealing to younger diners with menu items like “Beets Don’t Kale My Vibe” and branded music festivals. Tech is also a part of their plan: sweetgreen is also developing their ordering app, which already handles 25% of all their transactions. (TechCrunch)

They may have grown up with “Made In China” stamped on the bottom of all their toys, but Millennials may be “the most passionate” about products that are made in America. According to a Ford Motor Company poll, 91% of 16-34-year-olds believe that manufacturers in the U.S. make products that are equal or better quality as foreign competitors, and 74% believe purchasing American-made products is important. (We did tell you they’re patriotic) (Washington Examiner)

Earlier this week we told you about Marriott’s efforts to adjust to young consumers’ traveling preferences, and it looks like rooftop bars are only the beginning. The brand has partnered with Universal Music Group to bring music performances by rising and established artists to hotel lobbies. Jessie J kicked off the venture yesterday in London, and all performances will be free to the hotel guests. (LA Times)

Is the sharing economy hurting Millennials? Some experts are saying that while all this car sharing, home sharing, and rent-everything behavior is well and good in the short term, young consumers “are missing out on recouping the gains from owning appreciating assets.” The idea is that the share economy is delaying Millennials' wealth-accumulation, and contributing to their downward mobility. Ouch. (Time)

Our most recent trend report is now available! The Q2 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes recently fielded data on 13-32-year-olds, Ypulse’s expertise, the most relevant takeaways for brands who want to appeal to Millennials and teens, and tons of other insights. The Q2 2015 report is available to Gold subscribers, and one-off pricing is $1250. (Click here to contact us for information on accessing the report or to learn more about subscribing.

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