Get Out Inspires a New #Challenge On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Box office hit Get Out inspires a new internet challenge, HBO gets a large audience to watch ice melt, Zara gets called out for a body positive ad, and more stories that went viral this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingGet Out Inspires the Latest Internet #Challenge

Get Out, the satirical horror film currently dominating at box offices (with an astounding score of 99% on Rotten Tomatoes), has inspired a new #Challenge. Originating as a Snapchat video, the #GetOutChallenge recreates the movie’s chilling scene where one character is running at full speed towards another character before making a sharp turn to avoid impact. Within a matter of days, the original video garnered 3.6 million views, making the challenge as viral as the film and generating comical and “surprisingly spot-on” recreations on Twitter, Facebook, Instagram, and Snapchat. Even NBA celebrity Steph Curry has gotten in on the trend, with a video that has been viewed over 2.5 million times.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillions of GOT Fans Watched Ice Melt

With the promise of revealing the premiere date of Game of Thrones’ seventh season, HBO made a live stream of ice melting go viral. This week, the network started a Facebook Live stream of a massive block of ice being hit with flame throwers, asking viewers to comment "fire" and "dacarys" to make the ice melt faster and reveal the hidden date inside. The process took a while to say the least, but still drew 1.3 million viewers within an hour of streaming. A few snags and comments from impatient, angry fans later, the network finally released the announcement along with an official teaser which garnered over 28 million views.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingZara’s Body Positive Campaign Backfires

A tweet expressing frustration towards Zara’s choice of models in a body positive ad has gone viral with almost 30,000 likes and over 15,000 retweets.…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“[Anna Victoria is] a good role model to women and is changing the way the world looks at fitness and body image.”—Female, 21, CA

Abercrombie & Fitch is going gender-neutral for their new kids’ clothing line. The “Everybody Collection” features “tops, bottoms, and accessories” for five-14-year-old boys and girls. A&F’s Brand President explained their decision to appeal to The Genreless Generation: "Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl.'' The line of 25 new styles will be rolling out online and to 70 stores, starting this month. (Today)

Millennials & Gen Z already think the Nintendo Switch is cool, and now the brand is giving them more ways to use it. They’re introducing Nintendo Labo, “cardboard-based, interactive DIY experiences” for the Switch, tapping into the “toys-to-life” trend. The variety kit lets players construct five different “Toy-Con” experiences that include turning the Joy-Con controller into a motorbike handle complete with a throttle that can be twisted to accelerate, and creating a piano that senses which keys are pressed to produce the correct musical note. (Kidscreen)

YouTube is pulling Tide Pod Challenge videos from its platform. Teens started eating Tide pods when memes showcasing their Gusher-like colors went viral. The brand has since issued warnings not to eat the pods, and some stores have even begun locking up the product. YouTube has explained the decision to take down the popular pod-eating videos as a continuation of their policy to “prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm." Some are suggesting that pressure from parent company Procter & Gamble may have also been a factor. (Mashable)

The streaming wars are continuing, but audiences are turning to Netflix, Hulu, and Amazon Prime for very different kinds of content. Hub Entertainment Research found original content is winning users' time on Netflix, while over half watch Hulu for its syndicated collection, and movies are most popular on Amazon Prime. The study also found that most Americans overall spend their entertainment time watching TV (40%), but 18-24-year-olds are most likely to engage with gaming and online video, like YouTube. (Quartz)

Outdoor Voices embraced Millennials’ minimal moment to break onto the athleisure scene. The brandless brand goes for a minimalist aesthetic with pops of color, and sees itself as an anti-Nike of sorts. The founder explains that they’re “a recreational Nike” because “With Nike and so many other brands, it’s really about being an expert, being the best. With OV, it’s about how you stay healthy—and happy.” Whatever they’re doing, it’s working: the company has grown rapidly since it was founded in 2013, climbing a startling 800% in 2016 alone. (Vogue)

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies