Get Out Inspires a New #Challenge On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Box office hit Get Out inspires a new internet challenge, HBO gets a large audience to watch ice melt, Zara gets called out for a body positive ad, and more stories that went viral this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingGet Out Inspires the Latest Internet #Challenge

Get Out, the satirical horror film currently dominating at box offices (with an astounding score of 99% on Rotten Tomatoes), has inspired a new #Challenge. Originating as a Snapchat video, the #GetOutChallenge recreates the movie’s chilling scene where one character is running at full speed towards another character before making a sharp turn to avoid impact. Within a matter of days, the original video garnered 3.6 million views, making the challenge as viral as the film and generating comical and “surprisingly spot-on” recreations on Twitter, Facebook, Instagram, and Snapchat. Even NBA celebrity Steph Curry has gotten in on the trend, with a video that has been viewed over 2.5 million times.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingMillions of GOT Fans Watched Ice Melt

With the promise of revealing the premiere date of Game of Thrones’ seventh season, HBO made a live stream of ice melting go viral. This week, the network started a Facebook Live stream of a massive block of ice being hit with flame throwers, asking viewers to comment "fire" and "dacarys" to make the ice melt faster and reveal the hidden date inside. The process took a while to say the least, but still drew 1.3 million viewers within an hour of streaming. A few snags and comments from impatient, angry fans later, the network finally released the announcement along with an official teaser which garnered over 28 million views.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingZara’s Body Positive Campaign Backfires

A tweet expressing frustration towards Zara’s choice of models in a body positive ad has gone viral with almost 30,000 likes and over 15,000 retweets.…

 
 

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“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
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Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

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