Gen Z’s Top Dream Employers Show How They’re Different From Millennials

What companies do Gen Z and Millennials want to work for? Their top answers reveal some interesting differences between these generations…

As Gen Z grows up, their differences from previous generations are becoming more clear—and we’re beginning to see that what they want for the future doesn’t look exactly like Millennials. Though when we ask young consumers what industries they would ideally want to have a career in, artist/creative is at the top of the list for both 13-17-year-olds and 18-36-year-olds. But medicine/healthcare/mental health and engineering are in the number two and three spots for Gen Z, while engineering, education, and self-employed tie for the number two spot among Millennials. Interestingly, Gen Z is currently less likely than Millennials to say that their ideal career would be self-employment.

But beyond what industries and career tracks they dream of taking, we also wanted to know about any differences in their dream employers. Once again, in our most recent employment and careers survey, we asked young consumers, “If you could work for any company in the world, what company would you most like to work for?”* Gen Z and Millennials' top dream employers have some commonalities—the same two companies take up the top two spots on both lists, and their top 10 rankings have a good amount of overlap. But we also see some differences between the generations that speak directly to their interests, and the culture they’ve grown up in respectively. Here are their top 10 dream employers right now:  

*These were open-end response questions to allow us to capture the full range of companies that Gen Z and Millennials are interested in working for—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are…


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Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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