Gen Z’s Favorite Brands (and More) of 2017

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We asked Gen Z which brands they loved in 2017, from fast food to tech companies (and more). Find out all their favorites below…

Over the course of 2017, we survey 13-17-year-olds on a huge range of topics—covering everything from tech to beauty. Ypulse’s monthly surveys (available in full to our Gold subscribers) keep tabs on their behaviors and preferences—including their favorite brands and people. This year, we asked them all about which companies have caught their attention, what brands they want to buy, who they rank as their top celebrities, and more. Here’s your exclusive look at the list of who won out with Gen Z in 2017:

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFavorite Clothing Brand: Nike

Nike topped the list of clothing brands Gen Z love for the second year running. Athleisure is still an obsession for many young consumers, who are prioritizing comfort—though Nike was the only athletic brand that made their top five. But comfort isn’t the only thing that makes Nike a favorite. It also landed at the top of the list of non-tech brands Gen Z finds the most innovative, and interestingly, the reasons that young consumers named the brand were similar to the reasons they see Apple or Samsung as innovative: newness and constant improvement. Innovative marketing, like a recent NYC popup that made a MediaPost headline, along with a consistently strong social media presence can’t hurt the brand either.

 Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingFavorite Tech Brand: Apple

Teens continue to name Apple as their favorite tech brand year over year. Young consumers described Apple as “innovative” over and over, and brought up the brand’s reliability, ease of use, and sleek designs as some reasons they rule the world of tech when it comes to brand favorability and recognition. Not only is Apple Gen Z’s favorite tech brand, but it’s also the luxury brand they most want…

 
 

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The Newsfeed

“I saw some heartbreaking stories in the internet, and decided to look up some international charities and donate to them.”—Male, 20, WA

Magazine covers aren’t dying in the age of digital—even when publications go out of print. Digital-only covers are “captur[ing] the print magazine's tangible essence” while building hype for media brands on social media (especially Instagram). PorterComplexNylonGQ and more publications have taken on the trend, featuring celebrities like Chance the Rapper to Sophie Turner. For magazines looking for a comeback with young consumers, digital-only covers can “translate their own brand for the web." (Fashionista)

Following “a series of scandals,” YouTube is taking major steps to overhaul its video review process and ad placement policies. The new guidelines “kick tens of thousands of video makers out” of the ad program by requiring anyone who generates ad revenue to produce 4,000 hours of content and gain 1,000 subscribers in one year, upping the ante from the previous requirement of 10,000 lifetime views. YouTube is also promising to manually review every video in its top tier of advertising (Google Preferred), and they’ve hired 10,000 new employees in the last year to get the job done. (recode)

Some Millennial parents are applying their minimalist tendencies to their kids’ toy chests to battle play clutter with “toy limitation.” It’s not a new concept—some schools of thought that have “advocate[d] simple, open-ended toys” include Montessori, Waldorf, and RIE—and today’s advocates say limiting toys can improve focus and happiness. A report from the University of Toledo concluded that toddlers “played ‘better’” when given fewer toys, meaning they played with each toy for longer and in more creative ways. However, some parents worry that they’re “denying [their children’s] self-expression” when they limit toys, and so the debate continues. (Slate)

Tostitos is giving fans their very own personalized Super Bowl ads to invite friends to their game parties. The platform takes a user's name, address, and other invite info and spins it into a video perfect for Customization Nation. Each ad features a different combination of Super Bowl clichés, including a “talking baby, puppies, sassy older women, [and] a celebrity pitchman.” Considering Ypulse data shows 64% of 13-34-year-olds watched some or all of the 2017 Super Bowl with friends and family, it’s a safe bet at least some will be sending out invites, possibly with some Tostitos product placement this year. (Adweek)

Facebook’s new feature lets Groups co-view each other’s content. “Watch Party” allows Group admins to show any Facebook video to members simultaneously, and to comment on a “dedicated reel” for a “shared viewing experience.” The feature is another step towards the platform’s new goal to “encourage meaningful social interactions,” and their new focus on Groups. The push for social viewing could possibly be integrated into other aspects of Facebook and its properties, like group chats. (TechCrunch)

“I plan to go to a free barre class at a local studio that is offering them as part of a New Year's promotion.”—Female, 33, MA

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