Gen Y Shares Their Thanksgiving Plans And What They’re Grateful For This Year

It’s almost Thanksgiving and Millennials can’t contain their excitement! We checked in with 538 13-34-year-olds the past few days to hear how they’ll be celebrating the holiday, as well as what they’re most thankful for this year. And as to be expected, they’re grateful for a lot, most notably their family and friends who are their support system. They’re eager to celebrate the holiday, which is a favorite for many, both because they get to spend time with their loved ones and because of the food. The ways in which they spend the holiday, the traditions they participate in, and what they’ll be giving thanks for this year provides insights into this generation and what they value the most.

Millennials are extremely close with their family, so it makes sense that they’re most thankful for them. Unlike previous generations, young people view their parents as close friends, and because of that, they like hanging out with their parents (perhaps in moderation though!) In today’s economy, it’s quite common for young people to move back home with their parents, so Millennials are more appreciative than ever of their Mom and Dad’s help, both emotionally and financially. Several “boomerang” Millennials mentioned that they’re glad to have gotten closer to their parents since returning to their childhood home, highlighting a trend wherein parents and kids continue to become closer. Their parents have believed in them and made them feel special their whole lives, and Millennials are appreciative to have their parents as pals. Gen Y is also grateful for their extended family, including their grandparents, aunts, and uncles, and many are excited about the holiday because they will get to see these loved ones.

It’s no surprise that friends are also extremely important to Millennials who do…

 
 

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The Newsfeed

“I love watching movies and shows uninterrupted.”—Female, 18, CO

Mattel just made the first hijab-wearing Barbie. She’s based on Ibtihaj Muhammad, who won the Olympic bronze medal for fencing for the U.S. while wearing a hijab. Brands are bringing diversity to the toy aisle to appease The Diversity Tipping Point generation’s appetite for inclusion, and this new doll is a step in the right direction. She gives girls a new role model and (in Muhammad’s words) encourages them "to embrace what makes them unique." Mattel has plans to create an entire line of Barbies based on inspirational women next year. (BBC)

Another ‘90s classic, Are You Afraid of the Dark, is coming to the big screen and revisiting Millennials’ childhood nightmares. Nostalgia entertainment is big business for the entertainment industry, who are hoping to capitalize on Millennials and Gen Z’s trademark wistfulness, and it doesn’t hurt that this screenplay for the remake is being written by It’s screenwriter. With horror proving it can bring in massive audiences these days, this mixture of dark content and nostalgia is a good bet to get them in theaters. (Collider)

Millennials are causing a “baby bust”—they aren’t having enough kids to keep the U.S. population at the “replacement level.” According to the Negative Population Growth Inc., the birth rate has dropped below the death rate, with women are having an average of just 1.8 births compared to the 2.1 needed to keep the population steady. The research blames all Millennials for the drop, reporting that “irth rates for all age groups of women under 30 fell to record lows in 2016.” (Washington Examiner)

Kellogg’s is coming back to NYC, with a bigger (and maybe better) cereal café than last year’s Times Square popup. The 5,000 square foot Union Square space will be a permanent place for Millennials to try crafty concoctions from Kellogg’s, who hopes getting the demo to rethink the product will keep Millennials from “killing” cereal as we know it. The company claims “It’ll be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day.” (CSA)

People are binging Netflix in public—at work, in line, and even on the toilet. A new study from Netflix found that 67% of viewers have watched a show or movie in public, 37% admit to tuning in at work, and 12% have pressed play in a public restroom. One in five have cried during a public streaming session, and 11% have seen a spoiler on another public streamer’s screen—but that’s not stopping them. The Binge Effect is real and bigger than ever: 60% of respondents said they binge more content than they did last year. (MashableMarkets Insider)

“I really enjoyed Breaking Bad and Better Call Saul does a really good job capturing the same intensity and intrigue that the original series did…”—Male, 28, NY

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