Gen Y Shares Their Thanksgiving Plans And What They’re Grateful For This Year

It’s almost Thanksgiving and Millennials can’t contain their excitement! We checked in with 538 13-34-year-olds the past few days to hear how they’ll be celebrating the holiday, as well as what they’re most thankful for this year. And as to be expected, they’re grateful for a lot, most notably their family and friends who are their support system. They’re eager to celebrate the holiday, which is a favorite for many, both because they get to spend time with their loved ones and because of the food. The ways in which they spend the holiday, the traditions they participate in, and what they’ll be giving thanks for this year provides insights into this generation and what they value the most.

Millennials are extremely close with their family, so it makes sense that they’re most thankful for them. Unlike previous generations, young people view their parents as close friends, and because of that, they like hanging out with their parents (perhaps in moderation though!) In today’s economy, it’s quite common for young people to move back home with their parents, so Millennials are more appreciative than ever of their Mom and Dad’s help, both emotionally and financially. Several “boomerang” Millennials mentioned that they’re glad to have gotten closer to their parents since returning to their childhood home, highlighting a trend wherein parents and kids continue to become closer. Their parents have believed in them and made them feel special their whole lives, and Millennials are appreciative to have their parents as pals. Gen Y is also grateful for their extended family, including their grandparents, aunts, and uncles, and many are excited about the holiday because they will get to see these loved ones.

It’s no surprise that friends are also extremely important to Millennials who do…

 
 

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I am the one who buys random beauty products to recommend to friends if they are good.” –Male, 14, KN

Millennial travelers want the opposite of what their parents looked for in a hotel. Marriott International says that while Boomers “wanted familiarity, safety, and comfort," the next generation of travelers “want local and unique.” Global experiments in changing hotels to match their preferences have resulted in pop-up roof bars and locally sourced cheese-and-charcuterie restaurants. The brand predicts that Millennials could make up half of their guests by 2020—if they are able to appeal to them. (Fast Company)

Put your cookbooks away, younger consumers are bringing their devices into the kitchen. Think With Google and Kraft Foods' research revealed that 59% of 25-34-year-olds cook with their smartphones or tablets handy, while consumers over 35-years-old are more likely to print out a recipe. Search interest for “best recipes” on YouTube is reportedly up 48%, and “how to cook that” has become one of the top 10 most popular how-to searches on the site. (MediaPostDirect Marketing News)

The Apple Watch may not be Millennials’ cup of tech tea. A new study finds that “Millennials are dissatisfied with the Watch,” because the thrill of using it wears off after 30 days, and it feels like a “weak extension of their iPhone.” Others felt guilt over wearing the Watch because it seems ostentatious or frivolous. Not having a “killer app” could be another problem, though the initial reactions to the device aren’t necessarily an indication the Watch is doomed. (MSNCNBC)

Taco Bell says that understanding Millennials’ diversity and experience-driven mindset are the keys to being successful with the generation. Transitioning the brand from “Think Outside the Bun” to “Live Mas” is a part of their continued efforts to target younger consumers, who CEO Brian Niccol says see food as experience, not fuel. The chain strives to be “culturally relevant to the 25-year-old” because, “if you’re 40 you want to be 25, and if you’re 15 you want to be 25.” (Fortune)

Is Taco Bell right about the generation? What brand is killing it with Millennials, and what faux-pas are being committed? Is it ok to use young consumers' slang in a campaign? Ypulse Editor in Chief MaryLeigh Bliss visited Fortune Live to talk about the importance of appealing to young consumers, Millennial marketing mistakes, and the brands that are getting it right. (Ypulse)

Quote of the Day: “Anyone with natural beauty [inspires me the most when it comes to health and beauty]....everyday people more than celebrities or those with heavy makeup or fake bodies.” –Female, 32, NY

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies