Forget Me Not: The Future of Passwords

Privacy in the digital age has been a hot-button topic for some time now, and as we touched upon in last week’s look at the Rise of Paranoia Apps, fear and paranoia seems to have reached a fever pitch through technology. The recent NSA scandal has Millennials, along with all consumers, reflecting on digital privacy and protection. The generation known for sharing everything cares more about privacy than previously assumed. They may not be able to stop government eavesdropping, but we already know that many Millennials are incredibly savvy about protecting their privacy online from parents, teachers and employers. As concerns about privacy grow, we can expect that they will develop and find more intense ways to keep outsiders out of their digital content. We can also expect that privacy concerns will increasingly be focused on their mobile devices, as they rely on them more, and as a rising amount of their personal data is stored on smartphones and tablets. Not surprisingly, in this culture of fear and digital protection obsession, we have noticed a fascination with new and futuristic-sounding concepts for password protection. It could be that very soon finger swipes and four digit pass-codes will be considered antiquated ways of protecting the wealth of data in your phone. In fact, passwords are so troubling to consumers (too many to remember, annoying rules to keep track of) that the future of passwords may be not having passwords at all. Here are a few of the ways password/authentication technology could be amped up in the near future.
 

1. Expression Unlock: Google’s facial recognition technology Face Unlock was initially praised and then criticized upon release for its ability to be too easily hacked with a photo of the person. But advances in the technology are already on the…

 
 

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Millennial News Feed

According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington PostSocialTimes)

Malia Obama has grown into a bit of a style icon. Though the fashion world has been watching her mother since their first day in the White House, now that Malia is a little older, and interning for HBO’s Girls in NYC, her looks are beginning to influence her young fans. One designer, whose look nearly sold out after Malia was photographed in, it tells the New YorkTimes that she is “a blossoming influencer.” (JezebelNYTimes)

Millennials are all hopped up on fancy coffee. The CEO of coffee chain Peet’s says that young consumers are “driving a shift in coffee consumption away from traditional economy brands and towards pricier, higher-quality beans." Millennials reportedly are looking for the best cup of joe, instead of the cheapest, and higher price coffee chains are benefitting from their high-end java tastes. (Eater)

You would think that with all the horror stories of cyber-bullying that have become national news stories in the past few years, parents would live in fear of their own kids being victims of bullying—but there is something else that they fear even more. Homework. A new study by notorious social platform Ask.fm found that 52% of parents say they are worried social media use will be a distraction from homework, compared to 21% who worry they may be bullied. (Business Insider)

Google has launched YouTube Gaming, a new platform that aggregates over 25,000 gaming channels into one place so that gamers can find the content they want more easily. Gamers are some of the most popular YouTube creators, and YouTube Gaming “is already a hit with advertisers”—and not just gaming brands. Kotex, Wendy’s, and NBCU have all purchased ads on the site, another sign of the mainstream embracing the gaming world. (Adweek)

Quote of the Day: “Forever 21 is my favorite store to shop in, the clothes are affordable and I can find every type that I might be looking for.” –Female, 27, NY

Netflix is entering the teenage world. Their latest programming plans include shows and movies for teens and tweens, including YouTube celeb vehicle Smosh: The Movie, in an effort to attract more young viewers, “known for their elusive and fickle tastes.” Netflix’s new focus on teens is a part of their goal to be a place for every kind of audience, and could help them gain more subscribers overall, as teens tend to influence their parents’ entertainment decisions. (NYTimesFortune)

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