Forget Me Not: The Future of Passwords

Privacy in the digital age has been a hot-button topic for some time now, and as we touched upon in last week’s look at the Rise of Paranoia Apps, fear and paranoia seems to have reached a fever pitch through technology. The recent NSA scandal has Millennials, along with all consumers, reflecting on digital privacy and protection. The generation known for sharing everything cares more about privacy than previously assumed. They may not be able to stop government eavesdropping, but we already know that many Millennials are incredibly savvy about protecting their privacy online from parents, teachers and employers. As concerns about privacy grow, we can expect that they will develop and find more intense ways to keep outsiders out of their digital content. We can also expect that privacy concerns will increasingly be focused on their mobile devices, as they rely on them more, and as a rising amount of their personal data is stored on smartphones and tablets. Not surprisingly, in this culture of fear and digital protection obsession, we have noticed a fascination with new and futuristic-sounding concepts for password protection. It could be that very soon finger swipes and four digit pass-codes will be considered antiquated ways of protecting the wealth of data in your phone. In fact, passwords are so troubling to consumers (too many to remember, annoying rules to keep track of) that the future of passwords may be not having passwords at all. Here are a few of the ways password/authentication technology could be amped up in the near future.

1. Expression Unlock: Google’s facial recognition technology Face Unlock was initially praised and then criticized upon release for its ability to be too easily hacked with a photo of the person. But advances in the technology are already on the…


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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without being hungover and pushing the meal back an hour!” –Male, 28, MA

Millennials are watching new TV…they’re just doing it on their own time. Rather than tune in for live episodes more and more 18-34-year-old viewers are waiting to watch of time-shifting sites like Hulu. One new study found that these younger viewers are only watching live TV 30% of the time, and that another 30% of the time, they are watching shows “outside of Nielsen's live-plus-3 and live-plus-7 measurements.” (Adweek)

The new talking Hello Barbie could be a big hit with kids, but is she also “every parents’ worst nightmare?” Because talking to Hello Barbie feels like talking to a real person, there is a chance that kids will tell her nearly everything about themselves and their lives, which could be an issue for parents who have privacy concerns. At the same time, parents can access all of the topics their kids have been discussing, which brings up its own set of questions and potentially problematic situations. (Daily Dot)

Taco Bell successfully campaigned for the taco emoji, and now another brand wants to give young consumers a way to more easily text and chat about their product. Durex is promoting the hashtag #CondomEmoji in a crusade to have one created around World Aids Day. The brand’s research found that 80% of 18-25-year-olds find it easier to express themselves using emojis, and more than 50% regularly use emojis when sexting. (brandchannel)

College students aren’t known for their cleanliness, or their ability to do laundry and actually wash their sheets. One company has a solution: just throw those sheets away after using. Beantown Bedding has invented disposable, compostable bedding that they are advertising for “travel, Airbnb and college.” The sheets are made from recyclable materials, can be used for a few weeks, and are biodegradable. (Springwise)

These days, trends can move pretty fast—so Popsugar surveyed their readers to find out how Millennial women are defining and discovering trends, and learning more about the ones that capture their interest. Almost 60% consider themselves trend “followers” who wait for trends to go mainstream before paying attention, social media is the top source for trend discovery, and 42% go to a digital or print publication to learn more once they know a trend exists. (Digiday)

Quote of the Day: “Cannabis will be a part of my Thanksgiving day.” –Male, 31, KN

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