Forget Me Not: The Future of Passwords

Privacy in the digital age has been a hot-button topic for some time now, and as we touched upon in last week’s look at the Rise of Paranoia Apps, fear and paranoia seems to have reached a fever pitch through technology. The recent NSA scandal has Millennials, along with all consumers, reflecting on digital privacy and protection. The generation known for sharing everything cares more about privacy than previously assumed. They may not be able to stop government eavesdropping, but we already know that many Millennials are incredibly savvy about protecting their privacy online from parents, teachers and employers. As concerns about privacy grow, we can expect that they will develop and find more intense ways to keep outsiders out of their digital content. We can also expect that privacy concerns will increasingly be focused on their mobile devices, as they rely on them more, and as a rising amount of their personal data is stored on smartphones and tablets. Not surprisingly, in this culture of fear and digital protection obsession, we have noticed a fascination with new and futuristic-sounding concepts for password protection. It could be that very soon finger swipes and four digit pass-codes will be considered antiquated ways of protecting the wealth of data in your phone. In fact, passwords are so troubling to consumers (too many to remember, annoying rules to keep track of) that the future of passwords may be not having passwords at all. Here are a few of the ways password/authentication technology could be amped up in the near future.
 

1. Expression Unlock: Google’s facial recognition technology Face Unlock was initially praised and then criticized upon release for its ability to be too easily hacked with a photo of the person. But advances in the technology are already on the…

 
 

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The Newsfeed

Quote of the Day: “A wedding trend I’ve noticed recently is guests not dressing formally to the reception/wedding, more come as you are attitude.”—Female, 24, MI

This week, Mattel introduced an American Boy doll, their first male offering in the company’s 31-year history. New doll Logan Everett is part of a pair of singer-songwriters from Nashville who come with music-inspired accessories. The company reports that customers have been asking for a male doll for some time, and Mattel’s continuing strategy to diversify their offerings helped increase sales by 4% last year. (KidscreenNYTimes

Kids in Australia are spending more time online than watching TV. Research firm Roy Morgan reports that in 2016 six-13-year-olds spent an average of 12 hours a week online compared to 10.5 hours spent in front of the TV, the first time internet surpassed TV since the survey began in 2008. Online time has also almost doubled in the last eight years. The firm says, "The idea that TV is boring no matter what is on is just because TV is so static and it might have ads on it." (ABC

The current state of the White House has ignited Gen Z’s interest in politics—according to AwesomenessTV’s CEO, Brian Robbins. He reports that his own children’s newfound fascination with politics sparked by the recent election has inspired him to bring more political content to AwesomenessTV. Because “[a]n audience that really wasn't that interested is now really interested," the company will move away from “fluffy, horrible” entertainment news into political news, which could be in the form of documentaries, or scripted shows. (Business Insider)

Millennials are reporting higher rates of depression than any other generation, creating challenges at work. To avoid the stigma surrounding mental issues, young employees are increasingly resorting to using personal days to recuperate from anxiety, depression, and other afflictions. According to one expert, “this generation is not necessarily more depressed than workers of past generations, but more equipped to recognize it”—however, they fear judgement from their employers. (MarketWatch)  

Is Snap Inc. really a camera company? They say they are, and in their IPO filing the brand wrote, “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.” WeChat’s ability to read QR codes, Pinterest’s new visual search, and Facebook Messengers’ new visual capabilities all point to expanding capabilities of a camera—and the fact that “users’ experience of the world is increasingly mediated through cameras.” (The New Yorker)  

Quote of the Day: “I have a diamond wedding ring but any stone would be beautiful and appreciated.”—Female, 24, MN

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