Flash Robs: Teens Organize Negative Actions On Social Media

Today’s post comes from Ypulse’s Research Intern Phil Savarese.

Flash Robs: Teens Organize Negative Actions On Social Media

Millennials always want to be a part of something much bigger than themselves and the popularity of flash mobs is evidence to that. Social media makes it easier to orchestrate large events out of thin air and being part of a large group takes away the fear of being self-conscious to cut loose. A recent Lifeline quote stated: “Flash mobs are a big trend because it's easier to be crazy in a large group with a small amount of anonymity.” (Female, 25, FL).

But with the popularity and mass appeal of flash mobs, a sub-culture has emerged. Flash robs are a mischievous and dangerous type of flash mob, where participants (usually teens) gather at retail stores among other places and rush inside. Once there, they proceed to grab as much as they can and leave as quickly as possible. In and out.

Over the past few years, flash robs have become more common. Store owners are worried for the safety of both their customers and their stores profits. CBS New York reported on a wave of flash robs that have targeted various newsstands and convenience stores. One shop owner has been targeted a total seven times. In recent attacks, an employee was struck with a bottle and hospitalized while another left a customer with a broken arm. 

In 2011, the robberies got the attention of Washington state legislators. The Wall Street Journal reported that Senator Mike Carroll proposed a law that will classify a flash rob as organized retail theft (a felony) if nine or more individuals planned the crime using electronic messages and collectively steal $250 (previously $750) or more. Other legislators are worried that the decrease in the minimum amount stolen will cause the…


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Millennial News Feed

Quote of the Day: “For me being an adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY

Gilmore Girls Snapchat filter unlocked big numbers for Netflix. When they took over 200 local cafés to recreate the show’s Luke’s diner and promote the upcoming reboot, Netflix also added Snapcodes to 10,000 coffee cups that gave customers access to a sponsored filter for up to an hour. The filter, which featured a sign from Luke’s and the image of toaster with the show’s premiere date, was viewed 880,000 times and reached more than 500,000 people in one day. Snap to Unlock is a fairly new ad offering from Snapchat that has already been used by Sprite, Burberry, and Cinnabon. (Adweek

REI has tapped into Facebook 360 videos to reach multicultural Millennials. As part of their “Access Outdoors” campaign, the outdoor gear retailer released three two-minute long Facebook 360-degree videos featuring artists in Austin, Chicago and Los Angeles working on art installations. Vix, a publisher whose audience is 65% Hispanic and 12% African-American, was used to share the videos, with the goal that the young residents from the three major cities would see “the outdoors [as] more accessible.” The effort reportedly generated more than 822,000 views on Facebook. (Digiday)

Millennial women have almost closed the alcohol consumption gender gap. According to new analysis: “Men born between 1891 and 1910 were 2.2 times as likely as women to drink alcohol; among people born between 1991 and 2000, that ratio fell to 1.1.” The likeliness of alcohol abuse in young women has also increased from a century ago, and is currently nearly equal to young men. Analysts say the closing of other gender gaps, like education, employment, and status, has given women more opportunities to drink. (The Atlantic

Netflix and Hulu may have some major competition coming their way. LeEco, the "Netflix of China," will launch LeEco Live in America early next year, and will include shows and movies from partners like Showtime and Lionsgate. The brand, which been ‘dominating’ the Chinese market, started as a streaming video service but has grown to also develop tech like TVs, VR headsets, and smartphones. Their new service will be programmed to work seamlessly across these devices, providing a “consistent experience.” (Business Insider

Children’s curiosity is fueling the popularity of nonfiction digital content. Research from Insight Kids’ has revealed that 92% of kids like watching nonfiction entertainment, which can include “tutorials, reality programs, ads/trailers, behind-the-scenes footage, music videos, ‘making of’ content and cast interviews.” Being in control of what they learn is driving their interest, with 62% saying non-fiction content inspire them with ideas on what to learn or do. (Kidscreen)  

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