Flash Robs: Teens Organize Negative Actions On Social Media

Today’s post comes from Ypulse’s Research Intern Phil Savarese.

Flash Robs: Teens Organize Negative Actions On Social Media

Millennials always want to be a part of something much bigger than themselves and the popularity of flash mobs is evidence to that. Social media makes it easier to orchestrate large events out of thin air and being part of a large group takes away the fear of being self-conscious to cut loose. A recent Lifeline quote stated: “Flash mobs are a big trend because it's easier to be crazy in a large group with a small amount of anonymity.” (Female, 25, FL).

But with the popularity and mass appeal of flash mobs, a sub-culture has emerged. Flash robs are a mischievous and dangerous type of flash mob, where participants (usually teens) gather at retail stores among other places and rush inside. Once there, they proceed to grab as much as they can and leave as quickly as possible. In and out.

Over the past few years, flash robs have become more common. Store owners are worried for the safety of both their customers and their stores profits. CBS New York reported on a wave of flash robs that have targeted various newsstands and convenience stores. One shop owner has been targeted a total seven times. In recent attacks, an employee was struck with a bottle and hospitalized while another left a customer with a broken arm. 

In 2011, the robberies got the attention of Washington state legislators. The Wall Street Journal reported that Senator Mike Carroll proposed a law that will classify a flash rob as organized retail theft (a felony) if nine or more individuals planned the crime using electronic messages and collectively steal $250 (previously $750) or more. Other legislators are worried that the decrease in the minimum amount stolen will cause the…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

“I observe holidays and religion-based traditions but am more connected to it as a culture than as a religion.”—Female, 27, MA

Chinese youth have a “selfie obsession” that’s changing beauty standards and creating a new tier of celebrity. The Influencer Effect is full blown in China, where young consumers are beautifying their selfies via filter apps like Meitu and plastic surgery—all in the quest to look more like wang hong, their internet celebrities. One influencer, HoneyCC, argues that “Selfies are part of Chinese culture now, and so is Meitu-editing selfies.” But some say the trend is pushing the population to become more homogenous by favoring certain features, and headlines have lashed back against the whitening of skin prevalent in social apps. (The New Yorker)

Eighty-one percent of Bustle, Romper, and Elite Daily’s Millennial readers say social media is the best way for advertisers to reach them. Bustle’s latest questionnaire also found that 40% of their 18-34-year-old readers prefer Instagram for brand communications, followed by trusted websites, email, and online articles. Some other fun insights: Over half believe that a company should give back, instead of just turning a profit, and 49% think “companies should do more to protect the environment.” (Adweek)

Drug use is down among teens—except when it comes to marijuana and vaping. From the 1990s to 2017, the percentage of teens who said they’d been drunk dropped from 46% and 58%, and those reporting they’ve smoked cigarettes from 26% and 17%. However, marijuana use increased for the first time in seven years in 2017, while vaping is up as well, with at least 19% of high school seniors, 16% of sophomores, and 8% of eighth-graders saying they’ve vaped in the past year. (LATimes)

Two modern dating shows are coming to Facebook Watch. The first “unscripted dating show” from SoulPancake, Love & Longitude, is shot on iPhones and shows two potential love interests’ relationship blossoming across FaceTime, social media, and other digital interactions. The second dating show from Machinima, Co-Op Connection, plays into the esports craze. One bachelor gets to pick his partner based on their personality—and their skills at the videogame, PlayerUnknown’s Battlegrounds. (tubefiltertubefilter)

Some cities are past their “peak Millennial” populations, as the generation increasingly finds new digs in the suburbs. Boston, Chicago, and Los Angeles all reached their highest Millennial population in 2015, and New York and Washington D.C. are showing slowing Millennial growth, according to U.S. Census data. Meanwhile Chicago’s suburbs and others have seen an uptick in their young adult populations—another Millennial myth debunked. Which urban centers are still attracting the demo as they age up? “Tech hubs” like Seattle and San Francisco. (Time)

“Crochet and knitting are very relaxing, therapeutic, and have tangible results."—Female, 31, AL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies