Flash Robs: Teens Organize Negative Actions On Social Media

Today’s post comes from Ypulse’s Research Intern Phil Savarese.

Flash Robs: Teens Organize Negative Actions On Social Media

Millennials always want to be a part of something much bigger than themselves and the popularity of flash mobs is evidence to that. Social media makes it easier to orchestrate large events out of thin air and being part of a large group takes away the fear of being self-conscious to cut loose. A recent Lifeline quote stated: “Flash mobs are a big trend because it's easier to be crazy in a large group with a small amount of anonymity.” (Female, 25, FL).

But with the popularity and mass appeal of flash mobs, a sub-culture has emerged. Flash robs are a mischievous and dangerous type of flash mob, where participants (usually teens) gather at retail stores among other places and rush inside. Once there, they proceed to grab as much as they can and leave as quickly as possible. In and out.

Over the past few years, flash robs have become more common. Store owners are worried for the safety of both their customers and their stores profits. CBS New York reported on a wave of flash robs that have targeted various newsstands and convenience stores. One shop owner has been targeted a total seven times. In recent attacks, an employee was struck with a bottle and hospitalized while another left a customer with a broken arm. 

In 2011, the robberies got the attention of Washington state legislators. The Wall Street Journal reported that Senator Mike Carroll proposed a law that will classify a flash rob as organized retail theft (a felony) if nine or more individuals planned the crime using electronic messages and collectively steal $250 (previously $750) or more. Other legislators are worried that the decrease in the minimum amount stolen will cause the…

 
 

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The Newsfeed

Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC

Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)

Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal

Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG

All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)

Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)

Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”

—Female, 23, CA

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