Five Things to Know in Music/TV/Movies Now


1. Frozen is still very hot.
In case you missed it, Disney’s Frozen is more than a movie, it has already become a major Disney franchise and is currently having a big cultural moment. As of today, Frozen has earned over $669 million in the box office globally, making it the second highest grossing Disney Animated film of all time, after The Lion King. Meanwhile, the soundtrack has reached No.1 on the Billboard 200, and the ballad “Let It Go”—the pop version of which is sung by Demi Lovato—is reportedly resonating with tweens in a big way. It has already been announced that the film will be turned into a Disney Broadway musical, news that Billboard calls, ”yet another sign that Disney is no longer in the shadow of animation rival Pixar,” so be prepared for Frozen to stay in the spotlight and continue to be a part of the tween, young Millennial, and Plural world for some time. 

2. Girls is on YouTube
HBO is bucking their long-standing trend of keeping their content to themselves and posting the first episodes of Girls season 3 on YouTube for all to see, just 12 hours after their original broadcast. Telling Mashable that, “For us, this is an increasingly challenging demographic to reach with traditional means,” the network is experimenting with social media to reach out to younger viewers. The show has also been given a Snapchat account, which sends out images that act as inside jokes to fans, behind the scenes info, and sneak peaks of episodes. Those fleeting snaps are also being turned into GIFs to be shared on other networks whose missives have longer staying power. 

3. Music fests could be deflating.
In the last decade the music festival industry has exploded, as small festivals have condensed into fewer mega-fests like Coachella, and festivals have become not just major business,…

 
 

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The Newsfeed

Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL

Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)

Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)

Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)

Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)

Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney

Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA

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