Five Things to Know in Music/TV/Movies Now


1. Frozen is still very hot.
In case you missed it, Disney’s Frozen is more than a movie, it has already become a major Disney franchise and is currently having a big cultural moment. As of today, Frozen has earned over $669 million in the box office globally, making it the second highest grossing Disney Animated film of all time, after The Lion King. Meanwhile, the soundtrack has reached No.1 on the Billboard 200, and the ballad “Let It Go”—the pop version of which is sung by Demi Lovato—is reportedly resonating with tweens in a big way. It has already been announced that the film will be turned into a Disney Broadway musical, news that Billboard calls, ”yet another sign that Disney is no longer in the shadow of animation rival Pixar,” so be prepared for Frozen to stay in the spotlight and continue to be a part of the tween, young Millennial, and Plural world for some time. 

2. Girls is on YouTube
HBO is bucking their long-standing trend of keeping their content to themselves and posting the first episodes of Girls season 3 on YouTube for all to see, just 12 hours after their original broadcast. Telling Mashable that, “For us, this is an increasingly challenging demographic to reach with traditional means,” the network is experimenting with social media to reach out to younger viewers. The show has also been given a Snapchat account, which sends out images that act as inside jokes to fans, behind the scenes info, and sneak peaks of episodes. Those fleeting snaps are also being turned into GIFs to be shared on other networks whose missives have longer staying power. 

3. Music fests could be deflating.
In the last decade the music festival industry has exploded, as small festivals have condensed into fewer mega-fests like Coachella, and festivals have become not just major business,…

 
 
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Millennial News Feed

Quote of the Day: “A ‘foodie’ to me is someone who takes pictures of every meal and follows multiple food blogs and pins a lot of food pictures on Pinterest.” –Female, 17, TX

ABC Family wants to be there for young women 14-29-years-old as they “navigate the next step” in their lives. To do so, they’re doubling their original programming with both scripted and reality series in the coming years, and stepping away from “trash-talking, train-wreck reality TV shows” to focus on more aspirational content. To keep up with their socially engaged audience, who spends an average of three hours a day on mobile, they’re launching a revamped Watch ABC Family app this summer. (Adweek)

Online voters could put a transgender Millennial man on the cover of Men’s Health. The magazine’s “Ultimate Guy Search” looks for men that embody their ideals of health and wellness, and thanks to social media and a strong LGBTQ community, 27-year-old trans male Aydian Dowling is the competition frontrunner by a landslide. There are both judges and a “reader’s choice” component to deciding the winner. A 2014 Ypulse monthly survey found that 87% of Dowling’s generation believe that LGBT individuals should be able to live their lives without discrimination and judgment. (The Daily Beast)

Michael Kors seems to have captured the hearts of teen girls: 39% of average-income girls choose Kors as their preferred handbag, up from 7% in 2012, while previously beloved Coach fell from 46% to 17% in that same amount of time. Teen shoppers are a powerful and influential bunch, and they’ve brought Kors “to new highs.” However, when brands become ubiquitous, as Coach did and some think Kors could become soon, sales can slow, making room for “hard-charging upstarts” like Tory Burch and Kate Spade. (Bloomberg)

For some time now YouTubers have been garnering just as much popularity as Hollywood celebrities, and it’s beginning to pay off, big time. According to Outrigger Media, CharlisCraftyKitchen, the largest food and cooking YouTube channel, is bringing in an estimated $127,000 a month. We should mention that CharlisCraftyKitchen stars 8-year-old baker Charli and her 5-year-old sister, Ashlee. Their amateur videos are among the successful channels that are providing marketers with a “tidy revenue stream” as they continue to garner millions of views. (AdAgeBusiness Insider)

Disney is tapping into the next generation’s interest in STEM to promote their upcoming movie Tomorrowland. The Create Tomorrowland – XPRIZE Challenge is asking kids and teens to envision themselves in the future and share what inventions they think would be impactful. Starting next week, creative thinkers between the ages of eight and 17-years-old can submit videos, images, or stories about their imagined invention or innovation and the influence it could have. Six winners will receive prizes to help move their ideas forward in real life, like a mentorship with a leader in their area of interest and a 3D Printer. (XPRIZE Challenge)

If you haven’t already noticed, Millennials care about their food. 47% consider themselves “foodies,” and 89% say that they’re open to trying new foods. How do we know? It’s not telepathy. Every other week, we reach out to our Millennial panel of over 60,000, asking 1,000 13-32-year-olds about current events, seasonal trends, changing attitudes, and new norms. The results of these monthly survey results are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)

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