Five Things to Know in Music/TV/Movies Now


1. Frozen is still very hot.
In case you missed it, Disney’s Frozen is more than a movie, it has already become a major Disney franchise and is currently having a big cultural moment. As of today, Frozen has earned over $669 million in the box office globally, making it the second highest grossing Disney Animated film of all time, after The Lion King. Meanwhile, the soundtrack has reached No.1 on the Billboard 200, and the ballad “Let It Go”—the pop version of which is sung by Demi Lovato—is reportedly resonating with tweens in a big way. It has already been announced that the film will be turned into a Disney Broadway musical, news that Billboard calls, ”yet another sign that Disney is no longer in the shadow of animation rival Pixar,” so be prepared for Frozen to stay in the spotlight and continue to be a part of the tween, young Millennial, and Plural world for some time. 

2. Girls is on YouTube
HBO is bucking their long-standing trend of keeping their content to themselves and posting the first episodes of Girls season 3 on YouTube for all to see, just 12 hours after their original broadcast. Telling Mashable that, “For us, this is an increasingly challenging demographic to reach with traditional means,” the network is experimenting with social media to reach out to younger viewers. The show has also been given a Snapchat account, which sends out images that act as inside jokes to fans, behind the scenes info, and sneak peaks of episodes. Those fleeting snaps are also being turned into GIFs to be shared on other networks whose missives have longer staying power. 

3. Music fests could be deflating.
In the last decade the music festival industry has exploded, as small festivals have condensed into fewer mega-fests like Coachella, and festivals have become not just major business,…

 
 

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Millennial News Feed

Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL 

If you want to know what teens are doing online, don’t ask their parents. A survey by the National Cyber Security Alliance found that 60% of 13-17-year-olds have a secret online account they say their parents know nothing about, while only 27% of parents suspect their kids have one. This statistic will likely worry parents who are increasingly monitoring online behavior. About 67% of parents say they have a rule in place for kids to be open with them about any “sort of uncomfortable or scary incidents that occur online,” however only 32% of teens surveyed say that such a rule exists in their household. (CNET)

Millennials around the are not only passionate about global issues, but ready to take them on. A World Economic Forum survey found that seven in ten 18-35-year-olds see abundant opportunities for themselves and their peers to tackle global issues, and half believe they have decision making power in their home countries. When the WEF asked about the three most serious issues affecting the world today, Millennials had the same response as the year before: religious conflicts came in third with 33.8% of responses, large scale conflict and wars came in second with 38.5% of responses, and climate change and destruction of natural resources was the top response with 45.2% of respondents. (Business Insider)

Outlet malls are thriving, and it’s all thanks to men and thrifty Millennials. According to Cowen & Co.’s latest Consumer Tracker Survey, outlet visitation by 18-34-year-old men reached a new peak of 44% in July, most likely due to male preference for brand stores over department retailers. Overall Millennial visitation is also up: on average, 31% of 18-34-year-old women and 35% of 18-34-year-old men say they visited an outlet mall every month between December 2012 and July 2016. An analyst of NPD Group attributes the trend to frugal Millennials who would rather save their cash for experiences. (MarketWatch

Teenage girls with depression or anxiety “are less alone than ever.” The Department of Education has revealed that these mental illnesses are a slowly growing epidemic among teen girls in England: about one third report having depression or anxiety, a 10% increase over the last decade. Social media pressure, bullying, and unrealistic body expectations are all cited as factors, which have especially effected young girls all over the world. In America, the Substance Abuse and Mental Health Services Administration reports that teen girls are three times more likely to be depressed than their male counterparts. (Teen Vogue)

Instagram has made connecting with consumers even easier for brands. The platform’s new “contact” button allows users to call, text, or email brands through their profiles. According to a social media specialist, “social…is a brand’s first line of defense—both for reputation management and customer service,” and the new button eliminates the hassle of having to respond to each individual comment. Brands like Nordstrom, Delta, and Denny’s are already utilizing the new feature. (Digiday

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

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