“Fat Kid Rules The World” Challenges Viewers And The Mainstream Film Industry
June 11th, 2012
"Fat Kid Rules The World" is a movie outside the Hollywood norm, not only because it stars an overweight punk teen, but also because it's reinventing the models of distribution using social media.
We were at Rooftop Films Friday night to check out the first New York City screening of “Fat Kid Rules The World,” the film adaptation of KL Going’s YA novel of the same name and Matthew Lillard’s directorial debut. The film has been a decade in the making and well worth the wait.
The story of an overweight, depressed teenager who figures out where he belongs when he discovers punk music still resonates with this generation of young people. If anything, it’s even more poignant as many teens struggle with fitting in and music is an ever-more-important factor in their lives and forming friendships. The film, like the book, doesn’t shy away from controversial topics, from drug use to suicide to complicated friendships and family relationships.
Following the screening, Lillard explained that he got involved with the film project while recording the book on tape — he was moved by the story because, like the main character, he was a lost kid in high school until he discovered acting. He immediately contacted Going and bought the film rights. After the film took home the Audience Award at SXSW, the opportunities that Hollywood presented were “kinda crappy,” according to Lillard. The Hollywood system doesn’t see a film about a fat kid as a big money maker, so Lillard and his crew are teaming up with Tugg.com — a sort of Groupon for films — to distribute the film.
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Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA
At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)
Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAY, Business Wire)
The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)
Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (Racked, Business Wire)
The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes)
Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX
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