Everyone Is Yelling At Their Phones For A New Mobile Game On The Viral List

A mobile game that asks players to scream is winning social media, PewDiePie's fans are rallying to make sure he stays the most-subscribed-to YouTube channel, J.K. Rowling is being called out, and more news that young users engaged with this week…

1. A Game You Have To Yell At Is Climbing The App Store Ranks

In Scream Go Hero, players’ voices control their avatars’ movements across a 2D world; the game instructs players to “use soft voice to move and scream to jump.” According to Mashable, people are posting videos of themselves, their siblings, their parents, and their friends playing the game. Rising music artist Lizzo even got in on the fun, answering a fan request to play using the lyrics to her hit song “Juice.” @RyanAbe summed up why the game is having a moment: "This is the funniest game I have ever played in my life.” But Intelligencer thinks there’s more to why the game is rising through the app store ranks right now, after being available for download for about two years. It turns out iOS phones just got an important update: the ability to record your screen and voice. That feature made Scream Go Hero not just fun, but easily sharable on social media. 

2. PewDiePie’s War To Remain The Most-Subscribed-To YouTube Channel Continues

PewDiePie temporarily lost his spot as the most-subscribed channel on YouTube, and fans are literally creating computer ransomware that steals and deletes non-subscriber’s private files to keep him on top—reports Futurism. An Indian production company that mainly posts Bollywood videos called T-Series has been gaining on him since late last year, when he posted a video announcing the threat to his top spot to his loyal subscribers. Fast-forward to this Wednesday and T-Series pulled ahead of the controversial YouTube celebrity—but not for long,…

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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