Everyone Is Yelling At Their Phones For A New Mobile Game On The Viral List

A mobile game that asks players to scream is winning social media, PewDiePie's fans are rallying to make sure he stays the most-subscribed-to YouTube channel, J.K. Rowling is being called out, and more news that young users engaged with this week…

1. A Game You Have To Yell At Is Climbing The App Store Ranks

In Scream Go Hero, players’ voices control their avatars’ movements across a 2D world; the game instructs players to “use soft voice to move and scream to jump.” According to Mashable, people are posting videos of themselves, their siblings, their parents, and their friends playing the game. Rising music artist Lizzo even got in on the fun, answering a fan request to play using the lyrics to her hit song “Juice.” @RyanAbe summed up why the game is having a moment: "This is the funniest game I have ever played in my life.” But Intelligencer thinks there’s more to why the game is rising through the app store ranks right now, after being available for download for about two years. It turns out iOS phones just got an important update: the ability to record your screen and voice. That feature made Scream Go Hero not just fun, but easily sharable on social media. 

2. PewDiePie’s War To Remain The Most-Subscribed-To YouTube Channel Continues

PewDiePie temporarily lost his spot as the most-subscribed channel on YouTube, and fans are literally creating computer ransomware that steals and deletes non-subscriber’s private files to keep him on top—reports Futurism. An Indian production company that mainly posts Bollywood videos called T-Series has been gaining on him since late last year, when he posted a video announcing the threat to his top spot to his loyal subscribers. Fast-forward to this Wednesday and T-Series pulled ahead of the controversial YouTube celebrity—but not for long,…

 
 

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The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

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