Esports Can Now Get Gen Z Into College

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teens are signing up for high school esports teams, securing esports college scholarships, and carving out careers in the lucrative industry. What does the future hold for the world of competitive video gaming? We found out...

Esports is not just a booming streaming space and massive marketing opportunity but also becoming a viable academic and career path for teens. In our Esports Levels Up trend, 97% of 13-35-year-olds who watch esports told us that they think competitive video gaming is getting more popular with people their age, and the industry is expected to rake in $1.1 billion in 2019, and Goldman Sachs is predicting that the number of esport viewers will match the NFL’s by 2022 . With those promising numbers, it should come as no surprise that esports is beginning to get treated as a real sport. Teens today who hone their gaming talents can secure scholarships to college, which could translate to going pro as a player or into a fully-fledged esports career. One Chinese college is even offering a three-year curriculum on esports, according to MSN, and the courses aren’t just preparing students to be professional gamers (only the top students pursue that path). Instead, many students are gearing up for careers in competitive gaming that range from coaching to organizing events. With an increasing number of lucrative careers to be carved out in the growing industry, teens can officially say they want to play video games when they grow up.

Thanks to PlayVS, their first step could be joining their local high school esports team. Variety reported that esports competitions are coming to high schools across the U.S. and the first season starts this fall. Yes, being a varsity competitive gamer will soon be a thing—and considering over 200 colleges now offer esports scholarships—it’s…


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