Esports Can Now Get Gen Z Into College

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Teens are signing up for high school esports teams, securing esports college scholarships, and carving out careers in the lucrative industry. What does the future hold for the world of competitive video gaming? We found out...

Esports is not just a booming streaming space and massive marketing opportunity but also becoming a viable academic and career path for teens. In our Esports Levels Up trend, 97% of 13-35-year-olds who watch esports told us that they think competitive video gaming is getting more popular with people their age, and the industry is expected to rake in $1.1 billion in 2019, and Goldman Sachs is predicting that the number of esport viewers will match the NFL’s by 2022 . With those promising numbers, it should come as no surprise that esports is beginning to get treated as a real sport. Teens today who hone their gaming talents can secure scholarships to college, which could translate to going pro as a player or into a fully-fledged esports career. One Chinese college is even offering a three-year curriculum on esports, according to MSN, and the courses aren’t just preparing students to be professional gamers (only the top students pursue that path). Instead, many students are gearing up for careers in competitive gaming that range from coaching to organizing events. With an increasing number of lucrative careers to be carved out in the growing industry, teens can officially say they want to play video games when they grow up.

Thanks to PlayVS, their first step could be joining their local high school esports team. Variety reported that esports competitions are coming to high schools across the U.S. and the first season starts this fall. Yes, being a varsity competitive gamer will soon be a thing—and considering over 200 colleges now offer esports scholarships—it’s…

 
 

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The Newsfeed

Quote of the Day: “My biggest mistake was that in my financial beginnings I did not seek help from an advisor and I did very badly with my investments, but later I was able to recover.”—Male, 33, NY

The Museum of Ice Cream and Sephora are coming together for a sweet collab. Popsicle-shaped lip glosses, sprinkle-filled brushes, and more Instagrammable products are available for a limited time. Collaborations seem to be the MOIC’s latest move to rake in revenue (they also teamed up with Target), and this one makes sense: young consumers are indulging their “treat yo self” moments with makeup, and similar products like Too Faced’s peach and chocolate-themed collections are flying off shelves. (Cosmopolitan)

Sony is debuting their own ode to retro gaming: the PlayStation Classic. Millennial geeks everywhere, rejoice. The tiny console (with mini controllers to match) will include 20 fan favorite games like Final Fantasy VII and Tekken 3. The question isn’t why Sony is doing this, it’s why more companies aren’t doing this after seeing Nintendo’s runaway success with the SNES and NES Classic. Consoles will come to shelves in early December, right in time for the holidays. (TechCrunch)

The next Netflix movie could premiere on IMAX. And It’s not just Netflix: IMAX’s CEO said “all of the streaming” giants are “in active discussions” to bring their movies to the big screen. Streaming services have shaken up Hollywood by premiering big-budget movies with A-list actors on small screens, betting that young viewers prefer their couches to theaters. But while staying in is the new going out for many Millennials, their love of experiences is also bringing back the box office. (THRThe Verge)

Some wealthy Millennials are becoming social justice warriors to make an impact with their extra resources. Members of Resource Generation give 16 times more than they did before joining up, and together they’ve raised $120,000 for an affordable housing organization, donated $135,000 to the Social Justice Fund Northwest, and much more. In our Topline on the topic, 88% of 13-35-year-olds said they think they can make a difference by getting involved. (Business Insider)

Chinese Millennials and Gen Z are turning their attention from livestreaming to short video clips. Douyin, a short video app known as TikTok in the U.S., has over 500 million monthly active users globally. It was even the world’s most-downloaded app for the first half of 2018, according to Sensor Tower, and its rival Kuaishou is racking up users too. Meanwhile, users and stock are dropping for livestreaming platforms—with the exception of esports. (CNBC)

Quote of the Day: “I once spent $30,000 in one year solely on fun things (entertainment, traveling, dining out, etc.).”—Female, 21, PA

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