A New Tattoo Trend Is Taking Over Instagram On The Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Embroidery tattoos are trending, Ariana Grande’s Coachella set proves why she’s a Gen Z and Millennial icon, the “Shell On” Challenge could be another viral hoax, and more news taking over social media...

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Forget Tiny Tattoos; Large and Vibrant Embroidery Tattoos Are Taking Over Instagram

Embroidery tattoos are a rising trend to watch out for, reports Refinery29. The hyper-realistic ink looks like a patch you might sew onto a denim jacket—but instead, artists are using technique and attention to detail to make it look stitched onto your skin. On Instagram, #embroiderytattoo has over 3,000 posts, and the artists leading the trend are influencers in their own right, like @dudalozanotattoo, who has over 73,000 followers. Elle even writes that embroidery tattoos are “Instagram's new obsession.” Many of the looks feature animals and nature (which aligns with what tattoos Gen Z & Millennials told us they have), but many also tap nostalgia—like this one of Simba from The Lion King that has racked up over 10,000 likes on Instagram.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Arianna Grande’s Nostalgic Coachella Set Wins the Internet

Ariana Grande is the youngest to ever headline the cultural force that is the Coachella Music Festival and only the fourth-ever woman. And her historic set from last weekend is taking over the web and social media as people talk about everything from the surprise guest acts to her creative outfits. She even “made NASA relevant again,” per Paper Mag, when she dropped a space-themed merch line that NASA says caused them to trend. But perhaps the reason she won over so many hearts (and tweets) on stage is her mastery at appealing to nostalgic young fans. We saw it in her viral video for “7 Rings” when she re-enacted classic flicks like Mean Girls, and at Coachella she called up a surprising, but…


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Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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